🤖 Why as an Amazon agency's north star must be strategy and insight... befor...
By Matt Anderson · January 29, 2026 · Curated by George's Blog
🤖 Why as an Amazon agency's north star must be strategy and insight... before its too late
Here's the Tea ☕ And most agencies haven't noticed yet. The "doing" is dying or moving in-house...
Fact is AI just commoditized 50%+ of what agencies used to charge for and made it easier to do in-house.
Amazon's self-serve tools now handle what used to take a team of specialists.
AI writes your copy. Automates your bids. Optimizes your campaigns while you sleep.
The barrier to execution has collapsed.
But here's where it gets interesting.
Everyone now has access to the same tools, skills and Chat GPT projects.
The same AI. The same automation. The same self-serve dashboards.
So if everyone can execute at the same level, what actually separates winners from losers?
Strategic thinking. Consumer insight. Pattern recognition to understand what makes consumers Find, Love and Buy a product.
The ability to ask better questions:
> Why is this customer buying?
> What problem are we actually solving?
> Where's the white space no one's talking about?
I've watched too many agencies optimize themselves into irrelevance.
Obsessing over campaign tweaks while missing the fundamental shifts in buyer behavior.
The future belongs to the strategists that can unlock transformational growth and answer the big question,s about where the growth comes from next and what resource and priorities to focus on first.
The people who can look at data and see the story beneath the numbers. Who understand that consumer psychology, doesn't change just because the tools do.
Your superpower isn't clicking buttons faster.
It's knowing which buttons actually matter and when to press them...
The era of "we'll manage your campaigns" is over.
The era of "we'll fundamentally understand your customer and build strategy
that compounds" is just beginning.
What's your take? Are agencies evolving fast enough or are you moving in-house?
#Ecommerce #AIMarketing #AmazonStrategy #DigitalStrategy