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By Brandon Fishman · October 16, 2025 · Curated by George's Blog
Amazon just slapped sellers with ANOTHER fee increase for 2026!
And their PR spin is absolutely ridiculous.
They claim their fee increases are significantly less than inflation and "less than 0.5% of the average selling price".
Let me do the math for you:
If you're moving 50,000 units a month, that's an extra $4,000 monthly. $48,000 annually.
For brands already squeezed by tariffs, rising COGS, and retail price-matching hell, this is another margin hit.
Amazon takes 40% all-in with their fees. Now they want more.
Meanwhile, they're posting record profits while sellers are struggling to stay afloat.
This is EXACTLY why I've been so vocal about Amazon's treatment of 3P sellers.
Sellers are the ones driving their marketplace and taking all the risk. And yet Amazon keeps finding new ways to squeeze them.
At Prime Team Agency, we're already reviewing client accounts to identify where these new fees will hit the hardest and building mitigation strategies.
Because waiting until 2026 to figure this out is too late.
♻️ Repost if you're tired of Amazon's fee increases.
🔗 Running an Amazon brand? Click the link on my profile if you need help protecting your margins before 2026 hits.