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By Brandon Fishman · September 19, 2025 · Curated by George's Blog
Amazon Accelerate dropped the BIGGEST insight on Day 1:
Gen Z will be the top digital buyer by 2029.
Amazon's Accelerate 2025 shows Gen Z's purchasing power is exploding.
And if you're not building your brand for them now, you're already behind.
Here’s what Gen Z demands:
– 84% buy from brands they feel emotionally connected to
– 71% expect personalized experiences
Amazon just rolled out the tools designed to help sellers win Gen Z over:
Customer Journey Analytics now shows ASIN-level data. Finally, you can see exactly how people find and buy your products.
The new recommendation engine suggests SP campaigns based on actual customer behavior.
Plus, now Brand Tailored Promotions can be launched directly from recommendations with one click.
Brands, this is what you should be doing RIGHT NOW:
- Start mapping your customer journey at the ASIN level.
- Find the emotional connection points in your brand story.
- Use these new personalization tools Amazon just released.
- Test everything based on how Gen Z actually shops.
Master this shift now while most sellers are still sleeping on it.
By 2029, it'll be too late to catch up.
♻️ Repost if this resonates.
Building a brand for the next generation of buyers? 🔗 Click the link on my profile to connect with Prime Team Agency.