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By Brandon Fishman · August 1, 2025 · Curated by George's Blog
Amazon just gave every underperforming ad campaign a makeover.
They’re selling it as ‘long-term ROAS.’
Let’s be honest, this is a genius way to get brands to spend more money.
Here’s their pitch:
“Trust us, these campaigns will work better over 12 months.”
In one of our accounts, a Sponsored Brand Video campaign with 0.19 ROAS suddenly looks like 0.35 ROAS under Amazon’s projections.
Convenient, right?
This is Amazon’s way of justifying ad spend on campaigns that look terrible in the short term.
And while brand awareness does have delayed attribution, I wouldn’t blindly trust their prediction model.
This follows Amazon's pattern of introducing metrics that encourage higher ad spend first, accuracy second.
We’re testing this across millions in ad spend with clients.
We’re tracking actual long-term performance vs. Amazon’s promises.
Too early to tell if this is real data science or just clever marketing spin.
Want my honest take on whether your campaigns will really deliver long-term ROAS?
🔗 Link on my profile to connect with Prime Team Agency.