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By James Wakefield ๐ก ยท September 11, 2025 ยท Curated by George's Blog
Amazon was founded on two principles: ๐๐ฎ๐๐ ๐๐ฒ๐น๐ฒ๐ฐ๐๐ถ๐ผ๐ป & ๐น๐ผ๐ ๐ฝ๐ฟ๐ถ๐ฐ๐ฒ.
There's no point fighting these. They are the business model.
Stop complaining about Amazon being too competitive.
Stop moaning about them selling too cheaply.
Stop expecting different rules for your brand.
These complaints are symptoms of:
โ Weak brand positioning off platform
โ Poor distribution control elsewhere
โ No clear value proposition
The brands winning on Amazon?
โ They accept the rules.
โ They build accordingly.
โ They stop fighting the current.
Success comes to those who understand Amazon's DNA rather than wish it was different.
Your brand either fits this model or it doesn't.
What's your view on this? Let me know below ๐