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By James Wakefield ๐ก ยท September 30, 2025 ยท Curated by George's Blog
The tectonic plates of ecommerce just shifted... massively.
๐๐ต๐ฎ๐๐๐ฃ๐ง ๐ท๐๐๐ ๐ฏ๐ฒ๐ฐ๐ฎ๐บ๐ฒ ๐ฎ ๐ฐ๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐.
Not a discovery tool.
Not a product search.
An actual end-to-end shopping experience.
You can now browse, compare, and buy from Shopify and Etsy sellers.
๐ช๐ถ๐๐ต๐ผ๐๐ ๐ฒ๐๐ฒ๐ฟ ๐น๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฐ๐ต๐ฎ๐.
No tabs.
No websites.
No baskets.
Just one thread... from intent to order.
Amazon ๐๐ต๐ผ๐๐น๐ฑ ๐ฏ๐ฒ ๐๐ผ๐ฟ๐ฟ๐ถ๐ฒ๐ฑ.
Because while theyโre still tinkering with Rufus,
OpenAI just built a better shopping experience:
Faster. Smarter. Smoother.
And right now, it doesnโt include Amazon.
The question is: does Amazon double down?
Or risk getting outplayed by ChatGPT and Shopify?
๐๐ถ๐ด ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ๐ ๐ฎ๐ฟ๐ฒ ๐ฐ๐ผ๐บ๐ถ๐ป๐ด.
And this time, theyโre coming from outside the marketplace.
Thoughts? ๐