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By Daniela Anavitarte Bolzmann ⚡ · July 29, 2025 · Curated by George's Blog
Ever seen a snack brand with content that makes your mouth water? 🍿
We nailed this one for our client Tosi
👉 Visuals so crisp you can almost hear the crunch
👉 Textures that pop off the screen
👉 Creatives you can practically taste
We’ve worked with quite a few of our favorite snack brands over the years
We’ve run hundreds of split tests for those brands
Here’s a few things that move the needle:
⤷Ingredients matter - parents want and sometimes NEED to make smart choices for themselves & their kids
⤷Trust matters - transparent badges & clean labels build trust with parents & grandparents
⤷Story matters - WHO made this and WHY? parents trust eachother over big corporations
⤷High quality packaging & visuals matter - if they can’t taste or smell, your visuals better make them drool
⤷Flavors & family of product matters - people trust a brand that has more flavors or products
That's what we captured in this snack brand's A+ content - the story behind the snack.
WHY? Because, there are already a million snack brands with mouth-watering images
We know, because many of them are our clients ;-)
This A+ Content goes beyond ingredients and benefits. It uses data-driven creatives to convince shoppers that they ARE making smart choices.
The result?
Drool-worthy visuals + relatable brand story = A+ Content that actually converts.
How does your A+ Content stack up?