Activity | Fabricio Miranda | LinkedIn
By Fabricio Miranda · September 15, 2025 · Curated by George's Blog
Did anyone watch this Thursday’s football game on Amazon Prime?
If you did, you probably noticed something wild: the commercials are no longer just commercials. They’re shoppable.
While you’re watching an ad during the game, a little button pops up on your screen: “Add to Amazon Cart.” Suddenly, that ad isn’t just telling you about the product — it’s one click away from buying it.
This is more than clever ad placement. It’s the merging of advertising and commerce in real time.
Every ad becomes a storefront. Every viewer becomes a potential buyer without ever leaving the game.
Can you imagine how this will transform the entire industry?
Advertising, retail, sports, entertainment, live events — lines are blurring faster than ever.
The future isn’t about ads interrupting the experience. It’s about ads (and consumption) blending with the experience.
That’s exactly the kind of wave I’m excited to be riding with Quartile (one of the companies I co-founded). Helping brands capture this shift isn’t just an opportunity—it’s the beginning of an entirely new playbook for commerce.