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By Daniela Anavitarte Bolzmann ā” Ā· July 21, 2025 Ā· Curated by George's Blog
š Did Amazon's split testing tool just get a serious upgrade??
OR am I late to the game on this one?
Remember when Manage Your Experiments (MYE) multi-variable testing was a frustrating mess?
You'd run tests, they'd fail, and you'd be left scratching your head wondering which variables were the problem.
Well, guess what?
About a month ago, we noticed some big changes:
1. The tool now rotates through variables
2. It clearly shows top-performing combinations
3. You can refresh multiple elements at once
4. No more sluggish single-variable testing
FI-NA-LLY!
Still not super speedy which is a bummer but this is so much better for brands needing to optimize listings but lacking time for drawn-out testing processes.
Our overall approach hasn't changed though:
ā Build creatives from SQP, VOC, and Datadive
ā Pre-test using PickFu and Intellivy
ā Then move to Amazon's platform
This saves time, money, and ensures we're live testing the best variations.
Have you tried the new MYE multi-variable testing lately?
What's been your experience so far?
P.S. Seriously, try it out. Your listings (and sales) will thank you.