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By Daniela Anavitarte Bolzmann ⚡ · July 29, 2025 · Curated by George's Blog
❌ Your Amazon creative is failing you.
Unless you're doing this...
Data should be driving your creative strategy.
Most Amazon sellers are creating blindly:
• Design what looks good
• Launch it
• Hope for the best But hope isn't a strategy.
Here's our proven creative process:
1. Pull ALL the data first We dive deep into analytics before designing a single image:
• Customer insights
• Competitor analysis
• Performance metrics
Everything.
2. Synthesize into a strategic brief
We identify top selling points and map out exactly what each image should communicate.
All based on avatar research.
3. Design with purpose Every creative element has a data-backed reason for being there.
No guesswork.
4. Validate with Amazon data We use Manage Your Experiments to test with real Amazon traffic. Or accelerate with ads.
The brands that "set it and forget it" fade into obscurity.
You need to constantly:
• Disrupt
• Test ad sets
• Try new images
• Explore new angles
Data tells stories your assumptions never could.
Always be testing.
Always be learning.
Always be optimizing.
What's your biggest creative challenge on Amazon?
See the full interview with Brandon on his YT channel [link in comments below]