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By Dorian Gorski · March 17, 2025 · Curated by George's Blog
I Stop Tests After 1 Week 🛑Do you hate wasting time on Amazon Experiments?Me too! That’s why I only look for quick and big gains.I stop tests constantly that do not reach a level of at least 70% probability in the first week.Why? Because if we’re not making big moves, what’s the point? I won’t stop this one, I know it’s going somewhere good. If you constantly land on 50-60% and leave it for weeks to run. Where will you end up? I run tests for multiple 7-8 figure brands for over a decade. My goal is always to make the biggest impact and I can only do it by delivering big gains quickly. See slow test? Kill it, research again, come up with a new hypothesis and go again! Don’t waste time… Trust me, with more iterations you will figure it out.