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By Dorian Gorski Ā· April 13, 2025 Ā· Curated by George's Blog
Shoppers Ignore 80% of Amazon Images... š Recent eye-tracking studies reveal exactly how shoppers view Amazon listingsāand why you might be leaving money on the table:1ļøā£ Main Image (3.2 seconds)2ļøā£ Main Benefit Image (2.1 seconds)šĀ Why This Matters:90% of purchase decisionsĀ are made after viewing just these two images.Listings following this visual hierarchy convert atĀ up to 3.7x higherĀ rates.ā Ā Actionable Tips:1ļøā£ Invest in high-quality, zoomable imagesāshoppers rely heavily on visuals.2ļøā£ Front-load critical product info in the first 2-3 images.3ļøā£ Ensure mobile-friendly visuals (clear, readable, engaging).š±Ā Mobile usersĀ typically spend 41% less time per image, making initial images even more critical.*Eye-tracking studies by Nielsen Norman Group, EyeSee Research, and Fulfin.