1. Amazon ranked most valuable brand. According to Kantar BrandZ Amazon maintained it’s position, growing 64% to $684bn. It grew $268bn this year. Thinking of the customer and working backwards appears to be a good idea. [Article].
2. Start your influencer relationship right. If you start transactional with your outreach, the whole thing will be transactional, they’ll never love you. [Podcast – Apple, Website].
3. Amazon offer 2-hour delivery on Prime Day. “How can we delight customers” was/is an ongoing question asked. This is another example of how it is answered. Retweet point 1 in this list. Something to consider when you’re building out your next process/product etc. [Link].
4. Prime Day Live was big. Katy Perry even had a broadcast. Amazon are really hammering the live shopping hard, see a list of shows here, but I still am personally not convinced Western society is into this sort of thing. Am I wrong? Probably, I saw a screengrab that had 68k people viewing the live, so, yes I am probably wrong.
5. 30% of warehouse space is underutilised. Combine this with an ongoing expectation of same day and next day delivery presents a clear opportunity to be utilised. You want your product closer to customers to deliver that promise, but don’t want multiple warehouses. Ex-Amazon VP David Glick comments further here.
6. Amazon dominate TikTok. Over 1bn views for their ad campaign promoting Prime Day. Go check it out for yourself #PrimeDayDealsDance. Ask yourself the question, if it’s good enough for Amazon is it worth you checking out TikTok for some brand awareness? Charles achieved 26k views in his first 24-hours on there, from a standing start.
7. Lifestyle shot from #1 snack gift on Amazon. [Example]. There’s nothing outrageously good about this. Sometimes you can just tick boxes. Do you have solid content, of all types? Are working hard on ads, investing money but also time and expertise? Are you managing inventory? Are you driving traffic off Amazon onto Amazon?
8. Post Prime Day strategy. Loads of top sellers will be out of stock given the challenges with inventory of late. Utilise this to bid on their keywords and use product placements, both video and normal, to litter their detail page. Looking to win customers over with your offering.
9. Containers from HonKong up to $20k. It would seem sellers/brands are getting squeezed from all angles. With CPC’s up 46% and supply costs firing up as well. A good discussion on this topic here.
10. Get Amazon podcast clips. Thinking of the listener and working backwards. I figured you don’t always have time for a whole podcast. Nor can you just search for the good bits that you need help with, e.g. amazon ads. This is a pain point for podcast listeners. So I’ve gone back through 70% of my podcasts, pulled out 340+ clips (1-2mins each) and made them all searchable. Just throw in a keyword and start listening. [Clips].

Thanks,

George