First and foremost customers want to see more from you from brands. So we create a website because w

a number of large, um, Chinese sellers are blowing up all these brands. Um, Amazon are allowing thes

Now, a good way to do this is simply categorize and you can categorize, but all manner of things. Bu

Across every touch point that we have from the storefront and the listing to your customer service,

Let's ensure we do videos convert at a much higher percentage. You can look at using if you could, a

the reason for that is it's just moving wealth, um, thousands of different hands and many businesses

You know what? We've got enough data here to start ourselves. It's cheaper to also start ourselves a

Yeah, it was more of onboarding initially because amazon advertising had just started like, it was a

Yeah, right, so uh we were based out of India but we were managing clients from all over the world,

So I think there are a couple of them. The first one is the different ad types. And specifically the

Yeah that's another thing that I have started using. It's been a while. Initially I tried and tested

Yeah, that's a that's a great question. So yes, again, it ties back to the principle of invent and s

Yes, I do. I think because uh I have seen some accounts where there were thousands of campaigns, lik

Yeah I think it's a it's a good feedback. I mean it is it has been an overall good figure. Everybody

We're collecting shed loads of data. And what we want to be doing is extracting that data. So extrac

the crux of it really is those two now lose two and you're doing pretty well. Once you've nailed the

You've got a phenomenal social marketing platform set up where you're pumping traffic light and no o

Now final piece is why a plus content on Amazon is an investment and why that's the mindset you need

ramping ramping ranking is obviously determined by relevance.How relevant to your product is for a p

So the purpose overall is to drive. The fly wheel affect if we discussed it. If we look at each comp

Now, maybe product a doesn't necessarily solve the customer's problem, but product B might.And this

I want to go macro. I don't want to go. So if we think about macro that's, those top level, a plus s

micro is more about this specific AICPA strategies to follow. I mentioned a few of them above, but n

If they are willing to convert on a refurbished offer, or you can drive them to your new products an

we know that for a fact customers, when they're buying a refurbished product, because trust is such

So if I'm looking at place EG European brand or us brand, and we know that there are a lot of, withi

I think Lee said that at the beginning long gone are the days where you got a bag within a bag, righ

is pricing still number one by a considerable way, or are people actually going, you know what? It's

I think there are tons of different benefits, um, to, to, to brand owners, to, to distributors.If yo

If you flip it around and just go their content creators, they're equally, if not more valuable than

Oh, why not? You know, I mean people purchase things for two reasons, one from receiving a recommend

Yeah, so just to piggyback of your comment, 100%, we think influencers are, you know, less expensive

I want to give you our entire process George. Well, step one is falling up for usage rights. That's

Yeah, that's a great question and we get it quite frequently, but I try to avoid answering this, you

I think it's the right approach because influencer marketing is a human channel more than email more

Yeah. Yeah. Well, first off the first off your question, I don't think I would be loyal to any sort

then to how to find influencers, there's actually a ton of free tools out there. Um facebook's own b

Yeah, I mean I guess I go back to the same relationship building network of how do you build that re

100%. It's a contract at that point. I want to do anything without a contract. Just just to be clear

Yeah, sure. So we have a few new simplification measures coming in place, um, So there is the Union

What are some of the key benefits of that import Alex Wyatt: off? George Reid: Obviously, um if your

Just thinking about me. There's one downside which will come into in a moment but one challenge of t

Um and then 11 thing we discussed the forwards, this not an effect of with amazon charging you with

I think there's so many sellers now is things like amazon advertising becomes more expensive, margin

So, well, there was definitely changes after post Brexit, after the transition period because the di

Um Okay, that's a really good question. So where in whichever country you're holding your stock and

it was about marketplaces and where they're going to take on the responsibility for these distant sa

Yeah, so I've been selling in my current business or brand for about nine months. It would take, I h

I know you've got what kind of 2, 3000 already? Um, emails in your list. That's an asset. All of th

Yeah. So reviews. Um I think a lot of people focus on pre sale in getting the sale and not so much a

So it's no secret that when you go into niche websites, things are gonna be more expensive than you'

Yeah, that's right. So for anyone wondering, I'm allowed to talk about this stuff. It's public domai

So the worst thing you could do is wake up and say I want to sell my business. The best thing you ca

The reason you need to plan to sell is 8 to maximize the value of your business. But be this is and

Some people are simply fed up. They've been working on their business for you know plenty of time. T

there are there are several ways to get out. One is uh, to work directly with a buyer, Right? And s

I think when I, when I, when I first started doing the amazon, think I knew nothing. It was very muc

Yeah, I I think that is definitely the easy way to go if you wanted to do this really quickly. If yo

Yeah, I mean, but what's and always, I think one of the biggest challenges that I have with talking

I think I think that I love the concept of lowering the barrier to entry to a brand. If you are able

Yeah, I think, I mean it's a likely scenario in which these guys are buying amazon businesses and op

So, uh but you know, you look back at Ben and Ben's, you know, like many amazon sellers, you know, w

But as soon as the competition or the bid of that is going up because, you know, this uh paul and sa

I think the best option brands have is um, revenue channel diversification. So no longer solely rely

signing up is actually this huge intent part where they're already staked into taking an action. And

It's worth everything I think for the longest time we viewed and email us as being an asset but an a

Data and e commerce made sense because it would be to be you get clear you have clear bit and you ha

we've been so wrapped up in conversion conversion conversion that we forgot that building lifetime v

When you get them it's all gonna say whatever percent off your first order essentially. You've just

during the last couple of years, a lot of the brands have been realizing that e commerce is a new ch

amazon using machine learning to help with their packaging design, that is pretty much a computer an

I do with amazon Creative Facebook Group and the Creative kind of platform are building, it's givin

The very smart and professional, uh, colleagues that I know at the Sustainable packaging coalition h

the biggest trend in packaging that has, is really probably a decade old right now. And you think to

One angle is that consumers really like that personal touch. So you add a handwritten thank you note

Well, when the idea was first kind of thrown out there of more brands should be using their own pac

we then move on to creating beautiful graphics or recognisable graphics because like you said at th

Amazon has a philosophy that the very best indicator of what you're going to do in the future is ev

Amazon has a very structured and methodical way of approaching interviews and they have that to ensu

I suspect a large number of candidates fail interviews, not because of their lack of interviewing s

It's all well and good to have this big list of kind of concepts that makes a great leader, but no o

how do I help a candidate create a very clear narrative? So they are always on the lookout for. Has

amazon have three or four people interviewing, particularly the more senior positions as well that g

poor hires that I know I've made over the years were driven by my emotional response to a candidate.

E commerce. Okay, I'm going to take this little element and move it above the fold, move something e

Team level or a division level, you can do the same thing in a little more microcosm. And I've seen

the interesting part of it and the reason I brought up the example is potentially being a good one f

I'm dealing with right now is when there's a live kind of life site issue or live customer issue. B

You can completely disengage a team by setting goal. That like? Okay, I'm never going to achieve th

If you have a team owning something, if you ask them to improve their service or their features, pe

If you hear or see video recordings of Brazos, you know, back some years, talking about high percen

Failures weren't actually failures where we felt entitled and more revenue. But it ended up discover

in the UK, we do predominantly share deals. So we buy, the company and its liabilities, which means

We have a business is really interested in and they say, Ah, but there's so much more growth we can

I guess two ways to two parts to an Amazon valuation of FDA brand you've got. On the one hand, you'v

You have many different kind of routes to go down there, you can obviously go agency. You can set up

Brands listening to go, how often are we downloading our reviews? How often we're reviewing our rev

I think what we see is and in the U. K. This is and to a degree, the U. S. Businesses hit a point in

First one is having really clean books. If you don't have a fantastic accountant yet, invest in one

when you come to sell your business really think about who you want to be, the next owner of it, an

questions on the humanity is how do they treat other people? So again, it's not a specific question.

I had two roles in an interview. One was what makes this person special like that was my job to find

If you are successful, the leadership principles became like how you managed your decision making an

Change is a constant right, like that is the one thing that every company should think about, that t

Amazon never wanted the customer to have to pay for the change like you were going to give them the

you cannot gain retention man, you cannot gain customer lifetime value. If you have a very bad custo

So you want to kick us off with the simple question of what actions can brand take at the moment to

So I'm intrigued by why you go website without any shadow of doubt. Okay. Okay. So the reason why I

So how do we think about this scalability with qualitative data? Even if we do, just look at our web

how would you build in something like that? Would you build in Facebook group early or. Juliana Jack

Yeah. So from day one, you're really trying to achieve two different things. So one is you're trying

And that's that's overall sales volume, isn't it? It's not. We're not just focusing on the impact of

Yeah, everything ties back to conversion rate. And so when we talk about conversion rate we're talki

Um, I would I would start in Amazon business today. Um, I started as a seller in 2014. It is much ha

Oh, the biggest threat to an Amazon business. I mean, it is such a competitive field, So CPC is goin

usually I see people go with the advertising first just because it tends to be a different skill se

Yeah, I think it's really it's dependent on your competitors in the category. So one thing to keep i

Yeah, So for a costs, um, that's another key factor that we're always watching for advertising. And

Yeah, so for DSP, if you go directly through Amazon, they're going to request like an outfront $50,0

So the headline needs toe spark. Curiosity s O. What I normally do is if I'm trying to think of some

I think one of the biggest mistakes that people make is they focus so hard on that, like being prof

I mean supplements im working with supplements brands and their customer acquisition cost via Facebo

So I think a lot of people fall into the trap that they think that their emails need to be really,

I think I'd say 90% of brands just don't use email properly. I'll say they've pretty good. It set u

When you're first starting out, just go with simplicity. I'm a big fan of keeping things simple, so

I guess people can probably spit test for for a very long period of time and tried so many different

I use Claudio for email marketing the clients that I use on its so in depth that it just gives you

So what we normally do is we send a message out a couple of days after their purchase just to give t

Preparedness and willingness to put in the effort when you're starting your sourcing journey on. Wha

So it's It's all about relationship when it comes to terms. When it comes to pricing, it's all about

We definitely worked with companies that are more than willing to invest in a full container load or

I'm gonna have t r horn a little bit here because this is something that we've been, uh, pushing for

We have something called key quality indicators that I think everyone should add on to their to do l

Um, and one thing that I've I've kind of been toting lately is creating this need and a wish list. A

A plus content is not going to change a conversion rate by 20% right? It is not. Will it build it? B

It started out where Amazon wasn't really a platform. Where that was it wasn't possible. Really? The

If Amazon are focusing on something, it is very logical for you to focus on it as well. Amazon focus

I completely agree. Like, it sounds like you shouted back at me what I've been shouting out for for

It's, um we have ah, we have. Ah, our funnel is insert cards. Um, that lead to our website. And on t

Let's say what you really conclude is I need to I need toe change my packaging, right? I mean, the m

I think it's incredibly powerful. I don't know how many people are in it now. I think it's around ma

What wasn't happening in terms of innovation, in which department? And it looked like most of the ho

We also have a vip customer group, which, has well, over 1000 sort of customers in it now and we at

So, you know, you could spend tons of money off them, paid ads and getting traffic, and we could hav

you know, there the kind of benefit to the sponsored products side is the fact that you blend in so

I think that with this kind of competitive targeting, if you build it out. Highly segmented campaig

Like I think that clicks and click through right has a really big kind of liver within the algorithm

I think Black black hat tactics, people having fake reviews, clicking all your worst reviews to be t

know, it is a kind of swipe up to the Amazon listing, which again, I think that works really well be

I would love someone in house who could work on the external traffic to Amazon. So as we talked abou

Amazon allows youth via sponsored display to re target. Shoppers who have either a already bean to y

that impressions kind of traffic that you get with Amazon ads is one of the most underrated KP eyes

You're in house. Person might have more time to dedicate to your brand, but they're not gonna be in

I would love someone in house who could work on the external traffic to Amazon. So as we talked abou

so we have a customer and three appliances industry that actually make humidifiers. And one of the t

I think fundamentally, if I'm a business on Amazon, I have a very, very I have to have tight. There'

if it's going to affect your conversion rate. There's a great amount of authority and trust that's p

Ah, lot of people are missing this trip a little bit, given the content that I'm seeing at the momen

Customers is probably the first spot you know we've done. Our customers are like living and breathin

I think we are moving in this world of sustainable growth versus growth at all costs. Right when you

I think there's a couple days. I mean, I think the fundamental discipline and I see really good bran

Think the other thing and this is the next level opportunity reviews as actually using it, mining it

I mean, e think that, you know, there's the basic fundamentals and we have had this conversation a l

I think now we talk about data data centric city to businesses. It simply comes down to survival. T

one of which is and what's the likelihood the Amazon will just create their own retail variation. Th

Yeah, it's a really great point. And us, your feedback on your tips have been invaluable. That's far

reviews for being extremely important as far as social proof to drive again traffic and conversion.

Which eyes I would hire on a rock star in operation. So when I say operations, I'm talking primarily

I think when you look at, as you said, the ability that Amazon has to impact your business, that is

If we look at the basis of your requiring vendors not necessarily skews. It's going to be looking fo

If you think about the last mile on you talk about UPS and FedEx and the Postal Service and Royal M

if you think about there's a big buzzword of supply chain visibility this year, which is, you know,

seller flex and vendor flex on, but but the idea is, and this is I don't know if I could take credi

Transportation is a very simple thing, right? You have to pick up back in somewhere. You have toe, g

one of the big changes we'll see an Amazon logistics is you know, they've been catching up and catch

I think that it sounds a little bit like drinking from the Kool Aid. But when you leave Amazon, you

I definitely think that, you know, it depends on who the brand is and what their budgets are, but I

I mean, the reality is I still think that Amazon is a great place to launch a new product and learn

I think that it's it's a lot easier when you launch a small selection and build from there, You know

I think that there's two things when it comes down to it. One is having the right people in place. S

the issue is we have too much data now. And so I think that people are overwhelmed and they you know

I think that the savvy brands you know people have seen success is you know, it depends on if you ha

one of the biggest things they can do is understand the incur mentality and granularity of what we d

TV campaign back in the day, which was never really that targeted in comparison to what you've got.

Sponsored products. You know, we don't have the opportunity to do that. So we're basically for going

We have the ability Thio ad copy, of course, for headline search ads and now product targeting ads w

You don't have anywhere. Near is much noise on your store page to what you would have on a product d

video in search under self serve is still PPC based. So what that means is I can have a video of a c

If you're driving people from a social ad and you're taken to a landing page or a website. You're lo

I think that there's a big gap in the knowledge when we typically audit like large vendor accounts,

Having more analytics on the store page you get a decent amount of insights on your store pages. So

I remember I read a book years ago about a guy who who left Facebook, and he talked about the impe

if you're not looking like if you're trying to build a sustainable business, it's very important to

there's always more access to data, but you have to you what you then, whether you're using a tool o

An audit of an Amazon account like Oh, I have a very low ACOS my revenue, whatever. What you actuall

we all know Nike, obviously, you know, is not selling on Amazon, but you take like, let's just say I

How well are you creating content and putting content on the page that helps customers efficiently A

If you're shopping on mobile in a lot of people shop on mobile. Let's make sure one of your images y

new video ads that have come out the most basic ones that were actually created by Amazon. for selle

I'm gonna try everything Amazon releases. I'm gonna try everything Amazon pushes, but I'm going to t

I was always inspired by stories, you know, I worked early on again in cold. Prickly is in the very

Yeah, one is is we have this notion of looking around corners on and when you every process you have

When you're dealing with the vendor, that's probably, uh, yeah, a couple dozen employees. There coul

was working with someone else, and they were presented Jeff, like we've really We're really set up

Who is the Amazon whose Amazon customer? It's like, well, sellers are a customer. Vendors are a cust

advertising on Amazon is a couple parts intuition and a couple parts. Just hard numbers on. Guy goes

I'm streak of him speaking strictly from an ad perspective, it would be identifying where your produ

I guess the Holy girl is going to be, um, your search term report that's going to give you an insigh

Most of our strategies will vary on how profitable the seller needs to be and then how much our budg

my very first course of action for any new product launch. Um, I get something new I'm trying to di

for companies, is when Amazon launches a new marketplace like Netherlands or Sweden. It's the cost o

probably that word. Sustainable is the one we're here on most client calls now, where two years ago

I think we're seeing brands shift huge amounts of investment from retail to e commerce, but it za b

I guess. Brand Analytics. I look at this. Look, a search terms. Are you lucky enough to be a brand t

using areas like a plus to build some kind of nice brand message will give people, you know, a warm

the downside of Amazon is it is the ability to kind of market to the consumer post purchase on that.

Definitely a local person who understands the market. Eso in Brazil, we've got a guy who's for the l

I think every brand thinks that. I think it's sort of the local one of one of marketing, so everyone

I mean, noise give discount codes the influences. You can always track them with your links. So, for

I think meaningful or whatever that is in your sector. You know, we see brand a lot of brands across

The likelihood is that you'll get a ballpark sort of area, right? Maybe first time if you've got it,

What really is an influencer. And how many of these influences actually carry influence? You know, y

I'm a big believer in if we use the final. An analogy is building bottom up. So really making sure t

A copywriter is so versatile in all the different ways that they can help you and your business. So

what mistakes you see most making when they're advertising on Facebook. Ian Smith: So I would say th

What do you think? The biggest threat to an Amazon businesses right now? Or brand operating on Amaz

if I'm if I'm looking at an account I'm like, Okay, it's just not growing the way that we wanted Thi

More keyword research never hurts. I mean, you can have a product that's been running for 10 years,

you can make the ads as long as they get passed by the creative team at Amazon. You can You can make

internal at Amazon, they have a spreadsheet that they can send you where you just plug in the ace in

some of my favorites would be looking at lifestyle audiences that Amazon provides where, Let's say s

I think placements are going to continue to expand and get more creative and more dynamic. Like vide

if you're familiar with the marketing funnel where at the top of the funnel you have people who are

Video In search, I would recommend If you have access, you should be running it. The results will sp

I think you know, for the most part, it's helpful to remember to have patience. Amazon is a crawl, w

one of the things I think is I personally think, at least, is a good recommendation for people worki

one of the things I see ah lot that I think is detrimental from a mindset perspective is that you kn

at Amazon, it's always Day one. The reason that it's not day two, as quoted by Jeff is because Day t

search engine discovery means that your competitors are just a single click away from a search resul

tremendous gaps in many websites still, in terms of creating an effective and cohesive feedback loop

Basically eso, I think I think that, you know, consumers are actually becoming much more wise. Not a

I guess you need to have multiple methods, multiple feedback loops because not everybody's gonna wa

that Ah, customer on the other end, particularly in an e commerce environment, whether it's buying t

it's more about prioritization and opportunity cost. And it is about yet this is important and this

I think in most cases, a lot of brands still need to get kind of their Amazon house in order before

I think tech really becomes more important in scale on guy. I mean any just as a as a cautionary tal

what one thing would you be doing right now to create sustainable success on Amazon? Yeah. I mean, I

you. Uh, no, that's where that's the exact problem I was just having today with a number of brands t

There's a lot of tools that were used like we're using the Jungle Scout and those kinds of Helium10

our biggest, our single biggest focus or last couple years has been on advertising, and I would stil

We're now getting into the day and age where your own manufacturers are taking the products that you

The third party, um, business model is diminishing. You know the problem. The profit margin on the t

Over the long term, I would say you need to look at increasing your your presence on international m

Amazon, and makes a lot of their own fox, right? And they have the ability to push it anywhere, and

That is always the, you know, the big one, right? The big topic about branding and rebranding in the

You can see things like subscribe and saves. You know, nobody really is going to be on a subscribe a

We don't pay for any posts, and I'm a advocate of that. I get the other side, depending on your fina

You need your website because that's where you're going to tell their story. There's no other place

That's a good question. It depends on the experience of the founder of the team that's coming into p

When you talk influences like, well, who who are we supposed to get? And how do we do that across th

When you're starting a company, if you can cover the bases right, I kind of often differed a sort of

Well, they're What they're doing is they're just putting money into the funnel, as I say, right ther

Why you are need to be focused on building an actual brand, right? It's it's the most. It's the key

When you're looking at Amazon search, there's some that are just a blatantly terrible renders right.

that loose of ideas, working with a designer, Teoh iterated, not just create one image and say, OK,

So the first point is getting found, right? And so this is where your SEO copy is coming in. This is

I had to guess out of all the things that I think brands are leaving on the table, this is the one a

I think it is important to understand, like you're getting obsessed with a 20% ACOS, for instance, a

Absolutely. I think If you want to be successful in Amazon in the long term, then you have to, PPC

So I think there's so much information out there. There's even if you just look at linkedin in terms

When the A/B split testing comes from comparing Facebook vs Amazon, I think that's the test that you

Amazon helps you out with the costs of getting registered in each locale but outside of that, obviou

So, bizarrely with the automation, I think what a lot of people are utilizing it for is to essential

I do agree. I think just the other marketplaces bubbling up and I get lots of questions about, I'm s

If you're in a position now and you're looking to hire someone for an Amazon brand, would you look t

And, from personal experience working with some of these individuals, it's very difficult to get the

It's obviously you said at the start you were working with some very large merchants, enterprise si

Yeah, yeah, absolutely right. And I think that we would always be advising people to kind of not rel

What would you be advising them to do in a POST-COVID world? Would you be looking to implement somet

Where do you see Amazon going with that now? Because I think that is personally I see them kind of l

Yeah. You know, I talked to one seller, uh, who was early FBA seller and these guys were like, Oh, y

what's your lifetime value of one individual customer? It could be 10 15 times the amount of that sa

Where do you think people's focus should be right now with regards to Amazon advertising? Yeah, I th

I think a lot of people are making mistakes at Amazon across the board. But where do you think the b

I would often put coupons on a lot of the top products and then make sure we got it in that top spot

Is that because when we get a lot like no, no, no, I want to send it to my website where I can make

That's so interesting, because I'd, previously learned around or my mindset towards pricing discount

It's interesting because a lot of people who are much smaller than Nordic brands will be going - I n

Now that awareness piece, it's kind of what we talked about a few seconds ago. If you're really unde

I actually believe from what I'm seeing, that the market itself is shifting. The customer acquisitio

So I think given what you've said there, it really draws on something which, I think Feedvisor came

What I would do is the this I would go out. I would look at obviously what put out some kind of sell

Yes, and I would do it with the way that I kind of explained to you earlier. I would look very caref

A lot of people focus, you know, they listen to people say focus on your numbers know your numbers,

I guess it just depends on what you see as Amazon's final play. I mean, Amazon for me has been burnt

I had this idea kind of recently of - do you tell the influencer what to say? Or do you let the infl

That's a great question. I would probably go straight out and bring in a PPC expert or someone who k

The point is the volume of traffic and so, yeah, I would definitely mix the paid traffic sources. I

So one of the things I would do is I wouldn't look to do just one strategic alliance, I would probab

I mean, people over complicates not just Amazon, but retail. In general, people want a good price, b

And the biggest threat without a shadow of a doubt, is it's your product. Be coming commoditised wi

I think there was a couple of issues. I think the 1st 1 wass maybe a misunderstanding about the rol

I would say Step one don't. Jump into different dynamic beating strategies. Stick to down only until

The average cost per click on this. The specific got unit itself around 90 cents to a dollar. You're

on the PPC side, I think, starting with a lot of keywords when you're launching a new product. Ah,

Yeah, you have to have first a good product, right? You need a product. That's what's really adding

0

If you're investing on billboards on the streets, if you're investing on on TV ads, if you're invest

Hope how much time and energy people are putting on their creatives just because now that we have sp

how important do you think it is right now for any seller of any size to be automating task within t

we see we continue to see external traffic being rewarded by Amazon. So for me, I still like the id

what we do on this is something we offer it. Soledad Tools is that we utilise many chat to bring cus

I think many so many Amazons sellers they, whether it can come to their education and standing strat

What advice do you think you can give to someone who's looking for a piece of software on? They just

I think it's something people come quickly. Overlook is that data element, and it whenever you're ta

There's two really big ones. One is, you know, not collecting enough data to actually make a decisio

Focus on one thing and then work on stealing, you know, looking at the arsenal of ads you have now,

one of the things to psychology I've always found it interesting and relates that's advertising is t

I've always tailored. I've tossed her Valentino building a brand and different things we would look

So the biggest recommendation I can make is look, break them down into smaller pieces. Look, a spons

Creating a brand presence? A lot of people, you know, just kind of throw up our product in a private

One of the biggest things that I've seen just be able to touch. Every single aspect of the business,

Looking at it from, you know, competitive keyword perspective. If I sell, you know, a metal straw fr

There's that There's a lot of categories like that where, you know, it's pretty oversaturated, But i

There definitely is, but it's It's certainly in the minority. I think that again and again and That'

1st 1 is Facebook insights. Have you ever used it? I actually haven't Facebook insights is great bec

I think that's that's the same. So whenever we're creating any type of content, so we always look at

Yeah, Well, what helps massively from my point of view, is if a company has their messaging in their

And it's this just popped into my head because I just heard my dog bark downstairs. If you if you w

So with a with visual identity work generally off the back of it, there's a document created which w

For places you can get really quick information on what fonts work together. You know you can get fr

What's the best £100 or dollars? I use pounds. I speak to UK people a lot. Let's go Dollars. What's

What do you think is the biggest threat to an Amazon businesses right now, it's a general kind of vi

I think a lot of people go, well, my website's doing pretty well right now. The images are working j

So for me, I think, obviously, we run an academy for Amazon sellers so it's slightly different, but

From your perspective, what's one of the first things you look at with an Amazon brand? So someone's

If you could hire just one individual to help an Amazon brand, what with their skill set be and why?

If you're allowed one hour a day to master a skill. What skill would you choose and why? Ah, I'm gon

Yeah, I think it's obviously you and I both know features typically are going to be rolled out in th

Well, alright, what bad recommendations do you hear in your area of expertise? I hear people say you

Starting with nothing but 10 grand at this point in time, would you start an Amazon business? You ge

One would be properly in advertising. And I'm in a fortunate position where there's a team I can ask

But what do you think the biggest threat to an Amazon businesses is right now? Yeah. Again. Really g

And I say this so frequently, which is Sellers that, for some reason, don't use enhanced Brand conte

What one thing would you be doing right now to create sustainable success on Amazon? it's having an

And there's a kind of famous quote from purple cow by Seth Godin that says, You know, like, the ever

I said exactly the same thing in a different question though. And that was - Don't dip your toe with

If you don't know how to spend your money, you can quickly waste that. It's like me wanting to start

A lot of people now you know they are still in the old mindset that Amazon is just a retail arbitrat

So, I often say to people like sometimes it's even more important to them even speaking to me first

Yeah, everything you said is absolutely spot on. I think for me, there's one word that you used over

When you first look at an Amazon brand, what's the first thing you're going to. It could be backend

Seconds to that would be probably validation. I think this is something to me people skip. And they