Font choice & color psychology can make or break your business.
Don't believe me? Here's why: 👇
Check out this recent poll on PickFu for a trash bag holder.
⤷ Notice anything?
1. People like font that is EASY to read.
⤷ Do not use heavy script or hard to read fonts.
2. People like pattern interrupts in color.
⤷ If the SERP shows white/black bags, blue bags stands out.
Also, blue bags resonate with eco-friendly avatars who recycle.
The elements on top of the trash bag holder can be swapped/changed to see which one resonates more - but the fundamentals are there.
→ Font choice
→ Color psychology
Are you selling a product on Amazon that has writing on it? If so, I would love to hear how this tactic has worked for you.
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Sep 30, 2024 12:00AM
Affiliate marketing drives Amazon sales through diverse partnerships. Creators, from influencers to review sites, boost visibility and traffic. Levanta's platform helps sellers manage and optimize affiliate programs for growth.
🚨 Amazon Affiliate Marketing Demystified 📢
From TikTok influencers to major publications like CNN, Wirecutter, and BuzzFeed, creators have become game-changers for Amazon sellers.
Partnering with the right creators in an affiliate marketing capacity can unlock higher visibility, drive sales, and grow your brand in ways that PPC cannot.
How can affiliate marketing be your secret weapon for your Amazon store growth in Q4?
➡ Unlock a new marketing channel and take full control of acquisition costs with cost-per-sale or cost-per-click models.
➡ Drive high-intent external traffic to your Amazon store by partnering directly with affiliates, influencers, publishers, and media buyers.
➡ Boost your organic search rankings as Amazon rewards external traffic with higher rankings and a bonus for driving sales from non-Amazon channels. Stop sleeping on this!
Think affiliates are just influencers?
There’s so much more to the story. Dive into this quick cheat sheet for the full picture:
1. Content & Review Sites: Traditional publishers and creators write unbiased reviews, guides, and product comparisons. They rely on their reputation, search rankings, and social media to build trust and drive traffic and sales.
2. Influencers: Individuals or groups who promote products by sharing personal experiences, and using their social media followings to generate a tidal wave of traffic.
3. Media Buyer: Sites that curate top product selections and use paid search to rank highly and deliver strong sales. They may request higher commission rates due to bidding on keywords.
4. Deal, Coupon & Loyalty, and Rewards: These platforms help shoppers find deals, rewards, and coupons, encouraging repeat purchases by reducing financial risk on first-time buys.
5. Affiliate Network & Commerce Tools: Platforms used by publishers to access affiliate networks, including Levanta, alongside additional tools to maximize sales.
💡 Lean on Levanta, the affiliate marketing platform designed specifically for Amazon sellers. With over 6,000 creators in our growing network, Levanta makes it easy to manage, scale, and optimize your affiliate program—all in one place.
Are you ready to unleash this secret weapon in 2024 and watch your sales go to the moon?
Book a call with my friends at Levanta and get started before Q4! ➡ https://hubs.ly/Q02R0YFP0
From TikTok influencers to major publications like CNN, Wirecutter, and BuzzFeed, creators have become game-changers for Amazon sellers.
Partnering with the right creators in an affiliate marketing capacity can unlock higher visibility, drive sales, and grow your brand in ways that PPC cannot.
How can affiliate marketing be your secret weapon for your Amazon store growth in Q4?
➡ Unlock a new marketing channel and take full control of acquisition costs with cost-per-sale or cost-per-click models.
➡ Drive high-intent external traffic to your Amazon store by partnering directly with affiliates, influencers, publishers, and media buyers.
➡ Boost your organic search rankings as Amazon rewards external traffic with higher rankings and a bonus for driving sales from non-Amazon channels. Stop sleeping on this!
Think affiliates are just influencers?
There’s so much more to the story. Dive into this quick cheat sheet for the full picture:
1. Content & Review Sites: Traditional publishers and creators write unbiased reviews, guides, and product comparisons. They rely on their reputation, search rankings, and social media to build trust and drive traffic and sales.
2. Influencers: Individuals or groups who promote products by sharing personal experiences, and using their social media followings to generate a tidal wave of traffic.
3. Media Buyer: Sites that curate top product selections and use paid search to rank highly and deliver strong sales. They may request higher commission rates due to bidding on keywords.
4. Deal, Coupon & Loyalty, and Rewards: These platforms help shoppers find deals, rewards, and coupons, encouraging repeat purchases by reducing financial risk on first-time buys.
5. Affiliate Network & Commerce Tools: Platforms used by publishers to access affiliate networks, including Levanta, alongside additional tools to maximize sales.
💡 Lean on Levanta, the affiliate marketing platform designed specifically for Amazon sellers. With over 6,000 creators in our growing network, Levanta makes it easy to manage, scale, and optimize your affiliate program—all in one place.
Are you ready to unleash this secret weapon in 2024 and watch your sales go to the moon?
Book a call with my friends at Levanta and get started before Q4! ➡ https://hubs.ly/Q02R0YFP0
Sep 30, 2024 12:00AM
Amazon now allows multiple coupons on the same ASIN. This change enables sellers to offer both Subscribe & Save and Reorder coupons simultaneously, providing more flexibility in promotional strategies. The update aims to enhance customer experience and drive sales, but sellers should consider its impact on their bottom line.
Double the Coupons, Double the Savings!
Amazon now allows us to run both Subscribe & Save and Reorder coupons on the same ASIN. That’s right—you won't have to choose one over the other!
What’s Changing? 👀
Previously, if you tried to offer two coupons with overlapping promotion periods, the most recent one would suppress the other.
This means more flexibility and more opportunities to engage your customers!
This update enhances customers' shopping experience and empowers us to maximize our promotional strategies. With both options available, we can better cater to different shopping behaviors and preferences, ultimately driving more sales.
By leveraging this new feature, you can ensure your products are more appealing and accessible, but be careful since it can significantly impact your bottom line.
Will you take advantage of this new opportunity? 💪
Amazon now allows us to run both Subscribe & Save and Reorder coupons on the same ASIN. That’s right—you won't have to choose one over the other!
What’s Changing? 👀
Previously, if you tried to offer two coupons with overlapping promotion periods, the most recent one would suppress the other.
This means more flexibility and more opportunities to engage your customers!
This update enhances customers' shopping experience and empowers us to maximize our promotional strategies. With both options available, we can better cater to different shopping behaviors and preferences, ultimately driving more sales.
By leveraging this new feature, you can ensure your products are more appealing and accessible, but be careful since it can significantly impact your bottom line.
Will you take advantage of this new opportunity? 💪
Sep 30, 2024 12:00AM
Amazon introduces Complementary Products Remarketing. This new feature allows brands to cross-sell related items to recent customers. Promotions can now stack with existing discounts, offering increased savings to customers.
Cross-Sell Opportunities with Complementary Products!
Amazon has added a new segment to Brand Tailored Promotions:
🔴 Complementary Products Remarketing.
This feature lets brands cross-sell related products to customers who bought something from your catalog in the last 30 days but haven't yet purchased the specific products you're promoting.
You can now easily target customers who might benefit from related products they missed.
This is a great way to boost customer lifetime value by introducing complementary items.
📣 Important Update: Amazon has removed the option to block Brand Tailored Promotions from stacking with other coupons.
Your promotions can now stack with existing discounts, giving customers even more savings.
🔍 What do you think of this feature?
Amazon has added a new segment to Brand Tailored Promotions:
🔴 Complementary Products Remarketing.
This feature lets brands cross-sell related products to customers who bought something from your catalog in the last 30 days but haven't yet purchased the specific products you're promoting.
You can now easily target customers who might benefit from related products they missed.
This is a great way to boost customer lifetime value by introducing complementary items.
📣 Important Update: Amazon has removed the option to block Brand Tailored Promotions from stacking with other coupons.
Your promotions can now stack with existing discounts, giving customers even more savings.
🔍 What do you think of this feature?
Sep 28, 2024 12:00AM
Amazon updates Fund Withholding Policy on October 9, 2024. The policy is renamed "Funds Disbursement Eligibility Policy" for improved transparency. Sellers now have 60 days to appeal after account deactivation, emphasizing the need for proactive compliance and understanding of new rules.
🚨 Important Update: Amazon Fund Withholding Policy Changes
Effective October 9, 2024, Amazon is making some crucial updates to its Fund Withholding Policy. If you're an Amazon seller, this change is definitely worth your attention.
🔄 What’s New? The policy will now be called the “Funds Disbursement Eligibility Policy.” Why? It’s all about improving transparency around why and how funds may be withheld and, more importantly, how you can appeal for disbursements if needed.
Key changes include:
• Clearer communication on why funds might be withheld and how Amazon evaluates seller appeals.
• Sellers now have 60 days (instead of 90) to appeal after account deactivation. Time is literally money here! ⏳
This update shows that Amazon is taking steps toward greater accountability and clarity, which is always good for sellers.
However, it also means sellers must be more proactive in managing their appeals and understanding the policies impacting their business.
📝 Why it Matters: If you’ve ever dealt with withheld funds, you know how frustrating and stressful it can be.
This updated policy reflects tighter rules on seller compliance (to protect customers from counterfeit or fraudulent goods). Their renewed focus on combating deceptive practices signals a stronger commitment to maintaining trust across the platform.
For sellers, this update emphasizes the importance of remaining compliant and transparent in your operations.
So, if you’re navigating these waters, now’s the time to familiarize yourself with these new changes.
Effective October 9, 2024, Amazon is making some crucial updates to its Fund Withholding Policy. If you're an Amazon seller, this change is definitely worth your attention.
🔄 What’s New? The policy will now be called the “Funds Disbursement Eligibility Policy.” Why? It’s all about improving transparency around why and how funds may be withheld and, more importantly, how you can appeal for disbursements if needed.
Key changes include:
• Clearer communication on why funds might be withheld and how Amazon evaluates seller appeals.
• Sellers now have 60 days (instead of 90) to appeal after account deactivation. Time is literally money here! ⏳
This update shows that Amazon is taking steps toward greater accountability and clarity, which is always good for sellers.
However, it also means sellers must be more proactive in managing their appeals and understanding the policies impacting their business.
📝 Why it Matters: If you’ve ever dealt with withheld funds, you know how frustrating and stressful it can be.
This updated policy reflects tighter rules on seller compliance (to protect customers from counterfeit or fraudulent goods). Their renewed focus on combating deceptive practices signals a stronger commitment to maintaining trust across the platform.
For sellers, this update emphasizes the importance of remaining compliant and transparent in your operations.
So, if you’re navigating these waters, now’s the time to familiarize yourself with these new changes.
Sep 28, 2024 12:00AM
Amazon insert cards need improvement. Effective cards focus on brand story and requesting reviews without manipulation. Avoid offering incentives or redirecting customers away from Amazon.
🚨 Your Amazon Insert Card Sucks 📢
Yesterday, I told you that your hero images suck.
Today, I'm telling you that your insert card is really ugly and not effective at all.
💡 What's the purpose of an insert card?
For 99%, it will be to get more reviews. Some sellers do use their insert card for driving people to their social media channels, which by the way, is the ONLY exception for taking people away from Amazon. Follow the dang rules! unlike images, Amazon likes to take a big hammer at sellers who try to manipulate customers with their insert cards.
😎 What should I include?
2 big things matter when it comes to your insert card. Your brand story and a LOUD invitation to leave you a review on Amazon. No, not a five star review. Just a review. An organic, unbiased review. Don't try to play games here.
I've been working with a new client on this very thing and they decided to take the simple approach and mention a little bit about their brand, who they were, and VERY loud language asking the customer to leave them a review. Now, you have a couple of options here. You can use a QR code, text only, or a URL link. 99% will simply go to their app themselves and leave you a review so definitely don't stress out about the format.
So, what are some good examples? I've included two examples. One is a bit wordy and drives home their brand story and the second example is short and sweet. I'm biased and ALWAYS recommend short and sweet now because people's brains are mush thanks to TikTok... Your goal is not to drown them in the text but to get them to leave you a review.
☠ What NOT to do:
1. Offer a discount code in exchange for a review.
2. Use if/then language in an attempt to get bad customer experiences to be resolved over email before a review can be left.
3. Including a QR code or URL that takes customers to your Shopify site.
4. Giving away Amazon gift cards in exchange for a 5-star review.
5. Read 1-4 and never forget them.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM
Yesterday, I told you that your hero images suck.
Today, I'm telling you that your insert card is really ugly and not effective at all.
💡 What's the purpose of an insert card?
For 99%, it will be to get more reviews. Some sellers do use their insert card for driving people to their social media channels, which by the way, is the ONLY exception for taking people away from Amazon. Follow the dang rules! unlike images, Amazon likes to take a big hammer at sellers who try to manipulate customers with their insert cards.
😎 What should I include?
2 big things matter when it comes to your insert card. Your brand story and a LOUD invitation to leave you a review on Amazon. No, not a five star review. Just a review. An organic, unbiased review. Don't try to play games here.
I've been working with a new client on this very thing and they decided to take the simple approach and mention a little bit about their brand, who they were, and VERY loud language asking the customer to leave them a review. Now, you have a couple of options here. You can use a QR code, text only, or a URL link. 99% will simply go to their app themselves and leave you a review so definitely don't stress out about the format.
So, what are some good examples? I've included two examples. One is a bit wordy and drives home their brand story and the second example is short and sweet. I'm biased and ALWAYS recommend short and sweet now because people's brains are mush thanks to TikTok... Your goal is not to drown them in the text but to get them to leave you a review.
☠ What NOT to do:
1. Offer a discount code in exchange for a review.
2. Use if/then language in an attempt to get bad customer experiences to be resolved over email before a review can be left.
3. Including a QR code or URL that takes customers to your Shopify site.
4. Giving away Amazon gift cards in exchange for a 5-star review.
5. Read 1-4 and never forget them.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM
Sep 28, 2024 12:00AM
Amazon introduces new compliance requirements for sellers. Starting September 30, 2024, new product listings must have compliance documents approved before listing. This change prioritizes customer safety and ensures products are compliant before they go live.
🚨🚨 Attention Sellers: New Compliance Requirements Ahead!🚨 🚨
Amazon said at Accelerate that they would make some changes in the listing creation process, but I didn't expect them to do it this fast.
Compliance is now the priority when listing products.
Unsurprisingly, all sellers must stay on top of compliance laws, regulations, and our policies because customer safety is vital for Amazon's relevancy, and they want to ensure every product is safe, reliable, and compliant.
🔍 What’s Changing?
Starting September 30, 2024, any new product listings that require compliance documents must have those approved before you can list the product. So, you’ll need to provide the necessary documentation upfront.
We will finally be able to do the work proactively instead of reacting after Amazon restricted our listings. This is a huge win IMO.
Why this matters:
This update reinforces Amazon’s commitment to customer safety and having rightful and legitimate sellers on the platform.
Even though this change doesn’t affect existing listings, it underscores the importance of compliance for new products.
If you’re planning any product launches soon, make sure to check your compliance checklist before listing!
Are you ready to ensure your products meet these new standards?
Amazon said at Accelerate that they would make some changes in the listing creation process, but I didn't expect them to do it this fast.
Compliance is now the priority when listing products.
Unsurprisingly, all sellers must stay on top of compliance laws, regulations, and our policies because customer safety is vital for Amazon's relevancy, and they want to ensure every product is safe, reliable, and compliant.
🔍 What’s Changing?
Starting September 30, 2024, any new product listings that require compliance documents must have those approved before you can list the product. So, you’ll need to provide the necessary documentation upfront.
We will finally be able to do the work proactively instead of reacting after Amazon restricted our listings. This is a huge win IMO.
Why this matters:
This update reinforces Amazon’s commitment to customer safety and having rightful and legitimate sellers on the platform.
Even though this change doesn’t affect existing listings, it underscores the importance of compliance for new products.
If you’re planning any product launches soon, make sure to check your compliance checklist before listing!
Are you ready to ensure your products meet these new standards?
Sep 27, 2024 12:00AM
Amazon introduces Complementary Products Remarketing feature. This new tool allows advertisers to target customers off-site, reminding them of viewed products and suggesting similar items. The move aims to expand advertising reach beyond Amazon's platform.
Breaking: Brand Tailored Promotions has a new feature and new UI
Complementary Products Remarketing is the New feature we saw pop up for the first time today
Wouldn't hold my breath on the impact to this, but Amazon has run out of space for PPC so they are pushing more and more off site traffic
Remarketing is advertising to customers often OFF Amazon and reminding them to come back and look at where they left off
Remarketing a similar product would be like, "Hey you looked at socks, check out these other socks you might like"
Complementary Products Remarketing is the New feature we saw pop up for the first time today
Wouldn't hold my breath on the impact to this, but Amazon has run out of space for PPC so they are pushing more and more off site traffic
Remarketing is advertising to customers often OFF Amazon and reminding them to come back and look at where they left off
Remarketing a similar product would be like, "Hey you looked at socks, check out these other socks you might like"
Sep 27, 2024 12:00AM
Amazon now displays seller ratings alongside product reviews. This change, implemented in the US and Germany, allows customers to evaluate both product quality and seller performance. The impact on click-through rates and purchase decisions remains to be seen.
Good product reviews are no longer enough ? 🤔
Amazon has started displaying seller ratings in the SERP – first in the US, now also in Germany (mobile only).
This means that customers now see both: product reviews and how well the seller is performing.
Will this influence the CTR and the purchase decision?
What do you think?
Amazon has started displaying seller ratings in the SERP – first in the US, now also in Germany (mobile only).
This means that customers now see both: product reviews and how well the seller is performing.
Will this influence the CTR and the purchase decision?
What do you think?
Sep 27, 2024 12:00AM
Amazon vendors face cash flow risks due to Provision for Receivables. PFRs are temporary credits charged by Amazon when order charges exceed owed payments. Vendors can mitigate impacts by reducing shortages, addressing chargebacks, and disputing erroneous charges.
#Amazon vendors risk their cash flow because they ignore Provision for Receivables (PFRs). 🚫💸
So if you've never heard of them or are unsure what they're about, here's everything you need to know:
What are PFRs?
PFRs are temporary credits Amazon charges to your account because they believe the charges from orders placed on your account exceed the payments they owe you.
In other words, Amazon will only pay your invoices if they owe you more money than you owe them.
Now, PFRs are **temporary** credit notes.
Once more orders get placed, Amazon will debit your account.
But here's the thing:
Shortages and chargebacks flow into the calculation of Provision for Receivables.
So if you don't dispute and resolve them regularly, your free cash flow gets killed. Leading to financial distress if you're not planning for it.
So how can you reduce the negative impact of PFRs?
By following a few simple rules:
🚧 Reduce shortages via catalogue updates
🧯 Address root causes of chargebacks
🤺 Dispute erroneous charges regularly
💲 Educate your finance team on PFRs
🚦 Prioritise front-margin investments
🔻 Limit the % of your trade terms
---
What's your best tip to navigate PFRs?
Share it in the comments!
So if you've never heard of them or are unsure what they're about, here's everything you need to know:
What are PFRs?
PFRs are temporary credits Amazon charges to your account because they believe the charges from orders placed on your account exceed the payments they owe you.
In other words, Amazon will only pay your invoices if they owe you more money than you owe them.
Now, PFRs are **temporary** credit notes.
Once more orders get placed, Amazon will debit your account.
But here's the thing:
Shortages and chargebacks flow into the calculation of Provision for Receivables.
So if you don't dispute and resolve them regularly, your free cash flow gets killed. Leading to financial distress if you're not planning for it.
So how can you reduce the negative impact of PFRs?
By following a few simple rules:
🚧 Reduce shortages via catalogue updates
🧯 Address root causes of chargebacks
🤺 Dispute erroneous charges regularly
💲 Educate your finance team on PFRs
🚦 Prioritise front-margin investments
🔻 Limit the % of your trade terms
---
What's your best tip to navigate PFRs?
Share it in the comments!
Sep 25, 2024 12:00AM
Amazon Ads impact sales beyond their platform. Stackline data shows Amazon advertising influences purchases on other retail channels. A grocery brand's $10M campaign led to $63M in additional sales from other retailers, while a beverage brand saw 47.6% of Amazon DSP Ad viewers buy from Amazon, Walmart, and Target within 28 days.
DYK: Amazon Ads boost sales on OTHER retail channels? 📈
Exceptional data from Stackline proves it. Take a look👇
2 Major Discoveries
1️⃣ Grocery brand case study -> $10M spent on a Thursday Night Football campaign saw an additional $63M sales from other retailers! 🤯
2️⃣ Beverage brand case study -> 47.6% of users who saw an Amazon DSP Ad bought from Amazon, Walmart, and Target in 28 days. (see graph)
👉 21% bought from Amazon
👉 13% bought from Walmart
👉 13% bought from Target
✅ Your Amazon ads have a bigger impact than you may think
The Big Question: How might this change your approach to Amazon advertising? 🤔
Thoughts?👇
Exceptional data from Stackline proves it. Take a look👇
2 Major Discoveries
1️⃣ Grocery brand case study -> $10M spent on a Thursday Night Football campaign saw an additional $63M sales from other retailers! 🤯
2️⃣ Beverage brand case study -> 47.6% of users who saw an Amazon DSP Ad bought from Amazon, Walmart, and Target in 28 days. (see graph)
👉 21% bought from Amazon
👉 13% bought from Walmart
👉 13% bought from Target
✅ Your Amazon ads have a bigger impact than you may think
The Big Question: How might this change your approach to Amazon advertising? 🤔
Thoughts?👇
Sep 25, 2024 12:00AM
Amazon introduces Prime Air for ultra-fast drone deliveries. The MK30 Drone will deliver products in under 60 minutes, starting in Arizona and expanding to Italy. This service aims to revolutionize delivery speeds for customers.
Same-day deliveries by a DRONE? THIS YEAR?? 👀
The name may need to be retouched a bit, but Amazon is taking delivery speeds to the next level with "Prime Air" 🚁
Imagine ordering products and having them delivered to your doorstep in less than 60 minutes. As wild as this sounds, it is a reality that will deliver your bestsellers and daily essentials with a drone.
This year, the MK30 Drone will make this service possible with an extended range, fly in inclement weather, and serve more customers, including those in homes and apartments (even with little furry friends 🐕 around!).
One thing is for sure: Customers will undoubtedly prefer this solution with your products arriving faster than it takes to get to the store.
📍 PS: The MK30 will start delivering orders in Tolleson, Arizona (hopefully more states soon), with international expansion set for Italy later this year.
Are you ready for 1-hour drone delivery? The future of speed is here!
The name may need to be retouched a bit, but Amazon is taking delivery speeds to the next level with "Prime Air" 🚁
Imagine ordering products and having them delivered to your doorstep in less than 60 minutes. As wild as this sounds, it is a reality that will deliver your bestsellers and daily essentials with a drone.
This year, the MK30 Drone will make this service possible with an extended range, fly in inclement weather, and serve more customers, including those in homes and apartments (even with little furry friends 🐕 around!).
One thing is for sure: Customers will undoubtedly prefer this solution with your products arriving faster than it takes to get to the store.
📍 PS: The MK30 will start delivering orders in Tolleson, Arizona (hopefully more states soon), with international expansion set for Italy later this year.
Are you ready for 1-hour drone delivery? The future of speed is here!
Sep 25, 2024 12:00AM
Amazon launches new AI tools for sellers. The suite includes Project Amelia, AI-generated product listings, A+ content creation, personalized recommendations, and video ad generation. These tools aim to enhance efficiency and sales for Amazon sellers.
5 New Reasons to Make AI a Priority as Amazon Changes the Game
It is no secret for anybody that Generative AI is changing how we sell. Amazon is making sure sellers are equipped to make this new era worth it for us.
They’ve just launched a suite of AI tools to streamline your business, boost your operational efficiency, and skyrocket sales. Here’s what you need to know:
🔵 Project Amelia: Your personal AI assistant, now in beta, is designed to provide tailored insights, identify growth opportunities, and even take action for you. It’s like having a 24/7 expert guiding your business growth.
🔵 Generative AI for Product Listings: Imagine creating multiple product listings in minutes. With a brief description and URL, the generative AI will generate optimized titles, bullet points, and descriptions for all your products.
🔵 A+ Content Made Easy: Now, you can create stunning brand stories and product visuals by inputting just a few key terms. AI will care for the rest, making your brand look like a pro, even without a creative team.
🔵 Personalized Recommendations: Amazon is now using AI to deliver hyper-personalized recommendations to customers, which means your products reach the right shoppers at the right time.
🔵 Video Generator for Ads: Create engaging, high-quality video ads using just a product image. Amazon’s new Video Generator turns static images into dynamic ads that bring your product to life in seconds.
My take? What’s crystal clear is that Amazon isn’t just adapting to the AI revolution. They are leading it.
These new AI-powered tools are essential for any seller looking to stay competitive and deliver the kind of personalized, engaging experiences customers now expect.
But what's your take?
It is no secret for anybody that Generative AI is changing how we sell. Amazon is making sure sellers are equipped to make this new era worth it for us.
They’ve just launched a suite of AI tools to streamline your business, boost your operational efficiency, and skyrocket sales. Here’s what you need to know:
🔵 Project Amelia: Your personal AI assistant, now in beta, is designed to provide tailored insights, identify growth opportunities, and even take action for you. It’s like having a 24/7 expert guiding your business growth.
🔵 Generative AI for Product Listings: Imagine creating multiple product listings in minutes. With a brief description and URL, the generative AI will generate optimized titles, bullet points, and descriptions for all your products.
🔵 A+ Content Made Easy: Now, you can create stunning brand stories and product visuals by inputting just a few key terms. AI will care for the rest, making your brand look like a pro, even without a creative team.
🔵 Personalized Recommendations: Amazon is now using AI to deliver hyper-personalized recommendations to customers, which means your products reach the right shoppers at the right time.
🔵 Video Generator for Ads: Create engaging, high-quality video ads using just a product image. Amazon’s new Video Generator turns static images into dynamic ads that bring your product to life in seconds.
My take? What’s crystal clear is that Amazon isn’t just adapting to the AI revolution. They are leading it.
These new AI-powered tools are essential for any seller looking to stay competitive and deliver the kind of personalized, engaging experiences customers now expect.
But what's your take?
Sep 25, 2024 12:00AM
Top of Search visibility is vital for brand dominance. Data shows ToS impressions at 2.67% generated 33.6% of sales. ToS outperforms other placements in CTR and profitability, improving organic rank and reducing ad reliance.
ToS visibility is crucial for brands who want to dominate their respective category. Why? "Your brand and products are only as good as they are visible." How many accounts have I audited that showcased amazing brands & products that were basically invisible to category shoppers because of a lack of visibility on page 1? Let's just say it's a common occurrence.
The data below is for one of my managed brands, where visibility is crucial throughout Q3 and Q4. This data is from Aug 1 - Sept 22. A few callouts:
🔸 Tos Impressions accounted for 2.67% of total impressions, while ToS sales accounted for 33.6% of total sales
🔸 ToS accounted for 31.4% of total spend & 33.6% of total sales
🔸 CTR @ ToS vs. RoS, Product Pages is incomparable. The highest-engaged placement, by far - but we already knew that :smiley:
🔸 Blended ToS CPC across all SP campaigns resulted in a lower CPC than Product Pages
🔸 ToS placement slightly less profitable than RoS, and significantly more profitable than Product Pages - It's difficult to conquest consumers who are nearing the bottom-of-funnel.
🔸 Organic rank has improved significantly upon deploying ToS initiatives, which has largely improved true profitability as we are far less reliant on advertising to maintain ToS visibility / high % of total sales
A percentage of advertising budget should always be allocated to top-converting keywords for rank, visibility and marketshare purposes, and must be factored into account-level KPI!
The data below is for one of my managed brands, where visibility is crucial throughout Q3 and Q4. This data is from Aug 1 - Sept 22. A few callouts:
🔸 Tos Impressions accounted for 2.67% of total impressions, while ToS sales accounted for 33.6% of total sales
🔸 ToS accounted for 31.4% of total spend & 33.6% of total sales
🔸 CTR @ ToS vs. RoS, Product Pages is incomparable. The highest-engaged placement, by far - but we already knew that :smiley:
🔸 Blended ToS CPC across all SP campaigns resulted in a lower CPC than Product Pages
🔸 ToS placement slightly less profitable than RoS, and significantly more profitable than Product Pages - It's difficult to conquest consumers who are nearing the bottom-of-funnel.
🔸 Organic rank has improved significantly upon deploying ToS initiatives, which has largely improved true profitability as we are far less reliant on advertising to maintain ToS visibility / high % of total sales
A percentage of advertising budget should always be allocated to top-converting keywords for rank, visibility and marketshare purposes, and must be factored into account-level KPI!
Sep 25, 2024 12:00AM
Amazon images are often neglected but crucial for success. High-quality images are part of the 20% of actions that create 80% of results. Professional photos are essential in 2024 to thrive on the platform.
☠ Your Amazon images suck 🛑
No, that was not a hook to get you to read this post.
Chances are they do if you're being honest. It's easily the #1 most neglected aspect of selling on Amazon. I see this as a customer and I see it as a consultant. When I start working with a new client, we spend an unholy amount of time on images.
The reality is that as an operator, you are obsessed with launching new products, variations on your home run listings, and staying in stock. This does not leave a lot of time for A/B testing images.
Look, I get it. As a former top 3,000 Amazon seller myself, there is never enough time in the day to get everything done. Following the 80/20 rule is paramount. And guess what? Upgrading your images is in this 20% action that creates 80% of the results in your business.
Stop settling for B-grade hero images on Amazon.
Earth Rated is one of my favorite brands on Amazon because they absolutely nail their media assets.
This is the level you need to be at to thrive on Amazon with your brand. And this is just one example!
I’m sorry but iPhone pictures won’t cut it in 2024.
Adapt or die as I like to say!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM
No, that was not a hook to get you to read this post.
Chances are they do if you're being honest. It's easily the #1 most neglected aspect of selling on Amazon. I see this as a customer and I see it as a consultant. When I start working with a new client, we spend an unholy amount of time on images.
The reality is that as an operator, you are obsessed with launching new products, variations on your home run listings, and staying in stock. This does not leave a lot of time for A/B testing images.
Look, I get it. As a former top 3,000 Amazon seller myself, there is never enough time in the day to get everything done. Following the 80/20 rule is paramount. And guess what? Upgrading your images is in this 20% action that creates 80% of the results in your business.
Stop settling for B-grade hero images on Amazon.
Earth Rated is one of my favorite brands on Amazon because they absolutely nail their media assets.
This is the level you need to be at to thrive on Amazon with your brand. And this is just one example!
I’m sorry but iPhone pictures won’t cut it in 2024.
Adapt or die as I like to say!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM
Sep 24, 2024 12:00AM
Amazon's search feature enhances product discovery. It displays relevant keyword combinations and customer-asked questions, improving the shopping experience.
The beauty is from now on...
Amazon (USA) not only shows relevant keyword combinations,
but also product-specific questions asked by customers.
Interesting, isn't it? 🤔
Amazon (USA) not only shows relevant keyword combinations,
but also product-specific questions asked by customers.
Interesting, isn't it? 🤔
Sep 24, 2024 12:00AM
Exiting an Amazon business is crucial for maximizing profits. Most sellers focus on growth but neglect exit strategies. A successful exit involves three money buckets: cash at exit, seller note, and earnout. Understanding these components is essential for a profitable Amazon business sale.
💡 Amazon Exit PSA 📢
99% of Amazon influencers and agencies on LinkedIn talk about growing sales and not a whole lot else. Why is that? Honestly, it comes down to limited experience.
What's ironic is that selling your Amazon business is when you will make the vast majority of your money. Running a brand is a ridiculously inventory-heavy business model so most of the time, you're not paying yourself.
Heck, most sellers pay themselves NOTHING in their first two years of selling on Amazon.
Exiting is the end goal for 99%. Paying yourself $10-20k per month pales in comparison to exiting for $5 million. It's truly 🍎 to 🍊.
When Amazon sellers do exit, most do it wrong. It comes down to a lack of education and bad lawyers.
A typical Amazon exit involves three buckets of money:
Bucket #1: Cash at exit. Your goal is to get the buyer of your brand to agree to make this number as BIG as possible. This is secured money that is deposited into your checking account the moment you hand over the business to the buyer. This is zero-risk money. The buyer is going to want to make this bucket as small as possible. Don't give in.
Bucket #2: Seller Note. A seller note is money that is personally guaranteed by the buyer. A typical payment structure is monthly payments to you from the buyer over five years and then a large balloon payment at the end. It all sounds nice on paper but the buyer can get himself into trouble and not be able to pay this to you. I've seen it happen so it's definitely not risk-free!
On this one, make sure your contract has some verbiage related to the assets of the business or personal assets. You want the language to be incredibly scary for the buyer. If the buyer defaults, it's a legal nightmare and will take a LONG time to see this money. Ensure you have an option to regain control of your brand if a default happens.
Bucket #3: Earnout. Your goal is to negotiate HARD to make this bucket as small as possible. Why? Because, if the buyer destroys your big beautiful business, you might never see this money.
Earnout money is typically tied to the performance of the buyer and serves as a type of "insurance plan" for the buyer. It is only paid out when the new owner hits agreed-upon monthly or quarterly profit goals. As the seller of the brand, you should do everything in your power to help the buyer during the transition and beyond. If they succeed, you get this money. Many have had to say goodbye to this bucket over the years due to piss poor performance. Now you know.
👉 Please don't hesitate to drop a question below and I'll do my best to answer it!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM
99% of Amazon influencers and agencies on LinkedIn talk about growing sales and not a whole lot else. Why is that? Honestly, it comes down to limited experience.
What's ironic is that selling your Amazon business is when you will make the vast majority of your money. Running a brand is a ridiculously inventory-heavy business model so most of the time, you're not paying yourself.
Heck, most sellers pay themselves NOTHING in their first two years of selling on Amazon.
Exiting is the end goal for 99%. Paying yourself $10-20k per month pales in comparison to exiting for $5 million. It's truly 🍎 to 🍊.
When Amazon sellers do exit, most do it wrong. It comes down to a lack of education and bad lawyers.
A typical Amazon exit involves three buckets of money:
Bucket #1: Cash at exit. Your goal is to get the buyer of your brand to agree to make this number as BIG as possible. This is secured money that is deposited into your checking account the moment you hand over the business to the buyer. This is zero-risk money. The buyer is going to want to make this bucket as small as possible. Don't give in.
Bucket #2: Seller Note. A seller note is money that is personally guaranteed by the buyer. A typical payment structure is monthly payments to you from the buyer over five years and then a large balloon payment at the end. It all sounds nice on paper but the buyer can get himself into trouble and not be able to pay this to you. I've seen it happen so it's definitely not risk-free!
On this one, make sure your contract has some verbiage related to the assets of the business or personal assets. You want the language to be incredibly scary for the buyer. If the buyer defaults, it's a legal nightmare and will take a LONG time to see this money. Ensure you have an option to regain control of your brand if a default happens.
Bucket #3: Earnout. Your goal is to negotiate HARD to make this bucket as small as possible. Why? Because, if the buyer destroys your big beautiful business, you might never see this money.
Earnout money is typically tied to the performance of the buyer and serves as a type of "insurance plan" for the buyer. It is only paid out when the new owner hits agreed-upon monthly or quarterly profit goals. As the seller of the brand, you should do everything in your power to help the buyer during the transition and beyond. If they succeed, you get this money. Many have had to say goodbye to this bucket over the years due to piss poor performance. Now you know.
👉 Please don't hesitate to drop a question below and I'll do my best to answer it!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM
Sep 23, 2024 12:00AM
Amazon's Customer Journey Analytics enhances segmentation. The tool tracks individual customer journeys, enabling sellers to target high-value prospects and reduce acquisition costs. It helps identify pain points, analyze root causes, and optimize engagement for personalized experiences.
The new best tool for Amazon segmentation
Last year, Amazon introduced Customer Loyalty Analytics to simplify customer segmentation. Now, Customer Journey Analytics takes it a step further by helping you see how an individual’s journey unfolds.
In today's world, where hyper-personalizing the customer experience is key to creating consideration for your brand, this tool helps sellers target high-value prospects and slash acquisition costs, unlocking the potential to analyze and track customer behavior.
Here is what you should know:
🔍 Pinpoint Pain Points: Identify where your customers are and where they drop off in their journey to fix bottlenecks faster than ever.
📊 Root Cause Analysis: Discover hidden issues behind customer dissatisfaction and optimize processes efficiently.
💡 Optimize Engagement: Instead of working with theoretical outcomes, follow actual customer journeys to design hyper-personalized experiences.
This not only means that you will know what to focus on when you develop a strategy, but it will also let you know which area of your business could use a boost to reach customers who are interested in buying from you.
The future of customer interaction is here. Are you ready to make a real acquisition strategy?
Last year, Amazon introduced Customer Loyalty Analytics to simplify customer segmentation. Now, Customer Journey Analytics takes it a step further by helping you see how an individual’s journey unfolds.
In today's world, where hyper-personalizing the customer experience is key to creating consideration for your brand, this tool helps sellers target high-value prospects and slash acquisition costs, unlocking the potential to analyze and track customer behavior.
Here is what you should know:
🔍 Pinpoint Pain Points: Identify where your customers are and where they drop off in their journey to fix bottlenecks faster than ever.
📊 Root Cause Analysis: Discover hidden issues behind customer dissatisfaction and optimize processes efficiently.
💡 Optimize Engagement: Instead of working with theoretical outcomes, follow actual customer journeys to design hyper-personalized experiences.
This not only means that you will know what to focus on when you develop a strategy, but it will also let you know which area of your business could use a boost to reach customers who are interested in buying from you.
The future of customer interaction is here. Are you ready to make a real acquisition strategy?
Sep 23, 2024 12:00AM
Project Amelia is Amazon's new AI-powered selling assistant. It provides tailored insights and advice to U.S. sellers, streamlining tasks like sales forecasting and inventory management. The AI learns from each seller's business, offering personalized support and anticipating future needs.
Say Hello to Project Amelia, The New AI-Powered Selling Assistant.
If the customers have little Rufus, we sellers also deserve an assistant, right? Well, that's the work for this generative AI-based assistant.
For years, sellers have invested a lot of time in complex tasks like sales forecasting, inventory management, customer retention, and staying compliant with Amazon’s policies. Project Amelia is designed to streamline all of that, answering your questions like:
📊 “How is my business doing?”
🛍 “What should I do to prepare for the holiday season?”
📈 “How are my cotton t-shirts performing?”
Besides the fact that it will learn from our business to be as personalized as possible, this will be our solution to answer all our questions. No more going to sleep with a doubt about my account (you don't know how much I hate that).
As of today, this AI expert is available to an initial set of U.S. sellers, providing tailored insights, business metrics, and actionable advice.
This 24/7 personal AI assistant is trained using Amazon Bedrock’s state-of-the-art technology. It offers support specific to each seller’s business, so everything it shows you will be up-to-date.
Even though it can be kind of scary to have an AI all day on your account, you can look at it this way: What makes this AI special is that it's built not just on general AI but also on deep, seller-specific knowledge, allowing it to learn and adapt to your business over time. As it evolves, it will soon be able to anticipate your needs, take action, and even resolve issues before they escalate.
Are you ready to make Project Amelia your new selling partner?
If the customers have little Rufus, we sellers also deserve an assistant, right? Well, that's the work for this generative AI-based assistant.
For years, sellers have invested a lot of time in complex tasks like sales forecasting, inventory management, customer retention, and staying compliant with Amazon’s policies. Project Amelia is designed to streamline all of that, answering your questions like:
📊 “How is my business doing?”
🛍 “What should I do to prepare for the holiday season?”
📈 “How are my cotton t-shirts performing?”
Besides the fact that it will learn from our business to be as personalized as possible, this will be our solution to answer all our questions. No more going to sleep with a doubt about my account (you don't know how much I hate that).
As of today, this AI expert is available to an initial set of U.S. sellers, providing tailored insights, business metrics, and actionable advice.
This 24/7 personal AI assistant is trained using Amazon Bedrock’s state-of-the-art technology. It offers support specific to each seller’s business, so everything it shows you will be up-to-date.
Even though it can be kind of scary to have an AI all day on your account, you can look at it this way: What makes this AI special is that it's built not just on general AI but also on deep, seller-specific knowledge, allowing it to learn and adapt to your business over time. As it evolves, it will soon be able to anticipate your needs, take action, and even resolve issues before they escalate.
Are you ready to make Project Amelia your new selling partner?
Sep 23, 2024 12:00AM
Amazon's AI focus disappoints sellers at Accelerate event. New AI tools like Amelia and Gen AI for listings raise concerns about errors and accountability. Four new dashboard tools for analytics were introduced as a positive development.
🚨 Day 3 of Amazon Accelerate Was a DUD 😢
Amazon went nuts for AI yesterday and sellers were, well, not very enthused. This is not what they have been asking for!
One thing is for certain, Amazon's executive leadership lives on a different planet. The only silver lining was the criticism from Martha Stewart. Who knows, maybe that will move the needle.
🤖 Project Amelia is a GO:
Talk about something no one asked for! The 3P selling community has asked for competent human staff for years and what does Amazon do? They launched an AI Seller Support agent named Amelia with the promise that she would solve any issue 24/7. Sorry, I just spit out my water from laughing so hard. We all know Amelia is going to be a flop. Sadly, it's going to cause confusion for sellers and most likely make catalog changes that sellers didn't ask for. I predict the rollout to be rough.
😬 Gen AI Gone Wild
As if Amelia wasn't enough, Amazon announced that they're going all in on Gen AI and will be able to create "optimized" product listings from just a few words and will analyze and spruce up your A+ content. The scary thing here is that when Gen AI makes an assumption that is wrong, who's at fault? When Amazon inevitably makes a change that results in a sudden drop in organic ranking, how will Amazon be held accountable? They won't be. It's actually quite frightening because there's no physical paper trail.
This leads me to their announcement that titles will show up differently for customers depending on their search history and other information. Organic search results will be all over the place. There will be a very real risk of de-indexing, causing massive drops in ranking. In a nutshell, expect significant errors and legal consequences.
🤓 Rich Business Data, Oh My!
This was a very bright positive from yesterday. Four new dashboard tools were announced.
Custom Analytics: Customizable dashboards to get a better handle on the performance of your business. Expect these to be very high-level snapshots.
Customer Journey Analytics: This sweet new tool is going to help you reduce acquisition costs. You will be able to identify "warm" customers with high intent to purchase. Thank you, Amazon!
Product Performance Spotlight: This is Amazon's latest sales fluctuation monitoring tool. Includes real-time analysis which is really cool. The jury is still out on how granular it will be.
Customer Return Analytics: This will give you a 30,000-foot view of all of your returns. In one place you will be able to see customer feedback for why the item was returned. This will be extremely useful for monitoring trends and making changes to product quality and packaging.
👉 Drop your comments below about how you feelt about the updates!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM
Amazon went nuts for AI yesterday and sellers were, well, not very enthused. This is not what they have been asking for!
One thing is for certain, Amazon's executive leadership lives on a different planet. The only silver lining was the criticism from Martha Stewart. Who knows, maybe that will move the needle.
🤖 Project Amelia is a GO:
Talk about something no one asked for! The 3P selling community has asked for competent human staff for years and what does Amazon do? They launched an AI Seller Support agent named Amelia with the promise that she would solve any issue 24/7. Sorry, I just spit out my water from laughing so hard. We all know Amelia is going to be a flop. Sadly, it's going to cause confusion for sellers and most likely make catalog changes that sellers didn't ask for. I predict the rollout to be rough.
😬 Gen AI Gone Wild
As if Amelia wasn't enough, Amazon announced that they're going all in on Gen AI and will be able to create "optimized" product listings from just a few words and will analyze and spruce up your A+ content. The scary thing here is that when Gen AI makes an assumption that is wrong, who's at fault? When Amazon inevitably makes a change that results in a sudden drop in organic ranking, how will Amazon be held accountable? They won't be. It's actually quite frightening because there's no physical paper trail.
This leads me to their announcement that titles will show up differently for customers depending on their search history and other information. Organic search results will be all over the place. There will be a very real risk of de-indexing, causing massive drops in ranking. In a nutshell, expect significant errors and legal consequences.
🤓 Rich Business Data, Oh My!
This was a very bright positive from yesterday. Four new dashboard tools were announced.
Custom Analytics: Customizable dashboards to get a better handle on the performance of your business. Expect these to be very high-level snapshots.
Customer Journey Analytics: This sweet new tool is going to help you reduce acquisition costs. You will be able to identify "warm" customers with high intent to purchase. Thank you, Amazon!
Product Performance Spotlight: This is Amazon's latest sales fluctuation monitoring tool. Includes real-time analysis which is really cool. The jury is still out on how granular it will be.
Customer Return Analytics: This will give you a 30,000-foot view of all of your returns. In one place you will be able to see customer feedback for why the item was returned. This will be extremely useful for monitoring trends and making changes to product quality and packaging.
👉 Drop your comments below about how you feelt about the updates!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM
Sep 23, 2024 12:00AM
Color influences 90% of product judgments within 90 seconds. Heinz leveraged this by Pantone matching their labels, ensuring brand recognition even when bottles are refilled. Color is a powerful tool for brands to connect with customers and build trust.
Color, the silent salesman of e-commerce.
It's a powerful tool that can make or break your business.
Why?
Because people judge products within 90 seconds of seeing them - and up to 90% of this decision is based on color alone.
Kraft Heinz knows this.
Their restaurant partners refill their ketchup bottles with non-Heinz product, which isn't good for branding.
So they did the unthinkable:
They Pantone color matched the labels.
Now every time customers see their signature red, they know that it's genuine Heinz ketchup.
That's the power of color in action.
Brands use it to evoke feelings, connect with customers, and build trust.
I wonder if Heinz used PickFu on that Pantone color choice.
Hmmm.
It's a powerful tool that can make or break your business.
Why?
Because people judge products within 90 seconds of seeing them - and up to 90% of this decision is based on color alone.
Kraft Heinz knows this.
Their restaurant partners refill their ketchup bottles with non-Heinz product, which isn't good for branding.
So they did the unthinkable:
They Pantone color matched the labels.
Now every time customers see their signature red, they know that it's genuine Heinz ketchup.
That's the power of color in action.
Brands use it to evoke feelings, connect with customers, and build trust.
I wonder if Heinz used PickFu on that Pantone color choice.
Hmmm.
GB Media - We scale $1m brands with profitable Amazon Ads.
Sep 23, 2024 12:00AM
Product photography captures essence of smart mug. Project showcases mug's size, quality, and feel in minimalist, homey style. Images tell the story without words.
What's better than that first sip of coffee? Capturing a product’s story in every shot. ☕📸
We just wrapped up this photography project, and every image speaks for itself.
The goal was to let the smart mug shine on its own, showing its size, premium-ness, and vibe... Exactly how it would feel in your hands.
And the brand owner wanted minimalistic but homey, and that’s exactly what we brought to life!
Because sometimes, the best stories are the ones you don’t have to tell. 😉
---
Ready to see how your product can tell a story too? Let's make it happen! Visit the link in my bio.
We just wrapped up this photography project, and every image speaks for itself.
The goal was to let the smart mug shine on its own, showing its size, premium-ness, and vibe... Exactly how it would feel in your hands.
And the brand owner wanted minimalistic but homey, and that’s exactly what we brought to life!
Because sometimes, the best stories are the ones you don’t have to tell. 😉
---
Ready to see how your product can tell a story too? Let's make it happen! Visit the link in my bio.
Sep 23, 2024 12:00AM
Canva's Pexels app offers more lifestyle images than its main photo section. This hidden feature provides additional options for Amazon listings and content creation. Users can access a wider variety of images through Pexels within Canva's app section.
Did you know Canva has MORE lifestyle images?
(And this is a perfect little tip for Amazon lifestyle images.)
And it is in their app section - it is called Pexels.
Canva acquired Pexels back in 2019 but it does not look like they have completely integrated ALL the photos from Pexels inside the Canva elements (photo) section.
Take a look at the search term 'older couple laughing'.
Canva elements has a bunch.
But the Pexels app inside Canva? So many more.
So if you are looking for the perfect image for your image stack, A+ content etc for your Amazon listing, check out Pexels inside the app section of Canva.
I already found 4 images that I REALLY needed to use for an example inside of Pexels - that I normally would have went to MidJourney or another AI to create myself.
This is a good time saver and process streamliner.
So have you guys used Pexels inside of Canva?
Let me know in the comments.
(And this is a perfect little tip for Amazon lifestyle images.)
And it is in their app section - it is called Pexels.
Canva acquired Pexels back in 2019 but it does not look like they have completely integrated ALL the photos from Pexels inside the Canva elements (photo) section.
Take a look at the search term 'older couple laughing'.
Canva elements has a bunch.
But the Pexels app inside Canva? So many more.
So if you are looking for the perfect image for your image stack, A+ content etc for your Amazon listing, check out Pexels inside the app section of Canva.
I already found 4 images that I REALLY needed to use for an example inside of Pexels - that I normally would have went to MidJourney or another AI to create myself.
This is a good time saver and process streamliner.
So have you guys used Pexels inside of Canva?
Let me know in the comments.
Sep 23, 2024 12:00AM
Amazon's new feature shows potential impressions at different bid levels. It offers insights for bid optimization but may lead to higher costs. Use suggested bids as guidelines and test different levels while monitoring performance.
Amazon has introduced a feature that lets you see potential impressions at different bid levels only in Sponsored Products Campaigns. This can help you to optimise your bidding strategy if your only focus is to bring sales irrespective of ACOS & profitability.
Before blindly following these bids recommendation, you should know of its pros & cons. Here are some key points to consider:
👉 Pros:
▪ You can leverage historical data to fine tune your bids.
▪ The feature shows estimated impressions for various bid levels, giving you a clearer picture of potential outcomes.
👉 Cons:
▪ Amazon might suggest higher bids that could increase your account CPC and could lead to increase in ACOS.
▪ Just because you get more impressions, it doesn’t guarantee you more conversions at better ACOS. It’s important to focus on profitability and goals.
According to me, you should use these suggested bids as guidelines rather than rules. Testing different bid levels while monitoring performance can help you find the optimal balance for your campaigns.
Before blindly following these bids recommendation, you should know of its pros & cons. Here are some key points to consider:
👉 Pros:
▪ You can leverage historical data to fine tune your bids.
▪ The feature shows estimated impressions for various bid levels, giving you a clearer picture of potential outcomes.
👉 Cons:
▪ Amazon might suggest higher bids that could increase your account CPC and could lead to increase in ACOS.
▪ Just because you get more impressions, it doesn’t guarantee you more conversions at better ACOS. It’s important to focus on profitability and goals.
According to me, you should use these suggested bids as guidelines rather than rules. Testing different bid levels while monitoring performance can help you find the optimal balance for your campaigns.
Sep 23, 2024 12:00AM
Amazon's new Suggested Bid feature enhances ad optimization. The update offers a wider range of bids and shows potential impressions at different bid levels. This allows advertisers to fine-tune campaigns and improve rankings more effectively.
Amazon’s New Suggested Bid Visualization
Amazon's latest update within the Advertising Console, focusing on Suggested Bids, can it be a game-changer for advertisers? Let’s dive in 👇🏼
🔍 What’s New?
Amazon has rolled out a broader range of Suggested Bids, with bids ranging from as low as $0.50 to as high as $9.80, depending on the category. However, these Suggested Bids don’t always reflect what you’ll end up paying per click. If you're not yet a category leader, you might need to bid 2x, 3x, or even 4x higher just to start getting impressions.
💡 The Strategy Behind It
At btr media, we’ve noticed that higher initial bids help capture impressions, and as your click-through rate improves, Amazon’s algorithm begins to favor your ads. Over time, this leads to cheaper clicks and a more stable cost-per-click (CPC), giving you the chance to optimize your campaigns for maximum impact.
🔥 Next Steps?
Once you hit that desired CPC, the new Suggested Bid visualization really starts to make a difference. Amazon now shows the potential impressions associated with different bid levels, which makes it easier to fine-tune ranking campaigns.
At BTR Media, we've seen success by going just slightly above the Suggested Bid to dominate rankings.
💬 Is This New Feature Helping You Optimize?
Right now, it’s only available for Sponsored Products, but expect to see it roll out to Sponsored Brands and Sponsored Display soon. How are you using this feature in your campaigns?
Would love to hear your thoughts in the comment section below.
Amazon's latest update within the Advertising Console, focusing on Suggested Bids, can it be a game-changer for advertisers? Let’s dive in 👇🏼
🔍 What’s New?
Amazon has rolled out a broader range of Suggested Bids, with bids ranging from as low as $0.50 to as high as $9.80, depending on the category. However, these Suggested Bids don’t always reflect what you’ll end up paying per click. If you're not yet a category leader, you might need to bid 2x, 3x, or even 4x higher just to start getting impressions.
💡 The Strategy Behind It
At btr media, we’ve noticed that higher initial bids help capture impressions, and as your click-through rate improves, Amazon’s algorithm begins to favor your ads. Over time, this leads to cheaper clicks and a more stable cost-per-click (CPC), giving you the chance to optimize your campaigns for maximum impact.
🔥 Next Steps?
Once you hit that desired CPC, the new Suggested Bid visualization really starts to make a difference. Amazon now shows the potential impressions associated with different bid levels, which makes it easier to fine-tune ranking campaigns.
At BTR Media, we've seen success by going just slightly above the Suggested Bid to dominate rankings.
💬 Is This New Feature Helping You Optimize?
Right now, it’s only available for Sponsored Products, but expect to see it roll out to Sponsored Brands and Sponsored Display soon. How are you using this feature in your campaigns?
Would love to hear your thoughts in the comment section below.
Sep 22, 2024 12:00AM
AI analysis improves Amazon listings. Use Helium 10 to export reviews, then AI to identify top issues. AI can also suggest specific copywriting changes to address customer confusion.
Frustrated by mediocre reviews on your listing? 🙋
Use this proven tactic to improve your review rating 👇
And skyrocket your conversion rates 🚀
1️⃣ Go to your Amazon listing
2️⃣ Open the Helium 10 chrome extension
3️⃣ Click "Review Insights"
4️⃣ Export the data
5️⃣ Feed it to Claude or ChatGPT with this prompt:
"Analyze these reviews. What are the top 5 issues confusing customers about our product?"
🤯 The results will blow your mind 🤯
I tested this on a top-selling Kenmore vacuum.
Here's what the AI uncovered:
👉 Model confusion: Customers can't differentiate between color variants and model numbers.
👉 Carpet cleaning capability: Unclear if it works on carpets without the motorized powerhead.
👉 Attachment functionality: Confusion about included attachments and their effectiveness.
👉 Bagged system: Uncertainty about bag changes and replacements.
👉 Weight and maneuverability: Despite being "lightweight," many find it heavy.
Now you know what to fix in your copy and images!
This will drastically improve your review rate.
Too busy to write new copy?
Follow up AI with this additional prompt:
"Take a look at the listing, what would you change in our copywriting to address those points? Be specific."
Here's what GPT had to say:
👉 Current Issue: Customers are confused about which attachments are for which tasks, especially when dealing with pet hair or hard-to-reach spaces.
👉 Suggested Copy Update: Provide clearer descriptions of each attachment and their ideal use case:
👉 "Attachments for Every Task: The vacuum comes with 4 specialized tools. The Crevice Tool is perfect for tight corners, while the Bare Floor Tool efficiently cleans hard floors. For furniture and upholstery, use the Upholstery Brush. Pet owners can tackle hair and dander with the Pet PowerMate tool."
I took a closer look at the listing and
Kenmore claims to have 4 tools in the images, but
3 tools in the A+
and it's never clear what the tools are used for.
Look at that easy listing fix.
The best part? AI did all the work!
Our design team use this tactic all the time to:
1️⃣ Improve review ratings
2️⃣ Juice conversion rates
3️⃣ Drive more sales
Share this insider tactic with your team and
watch your review rate climb and conversion rates soar!
Use this proven tactic to improve your review rating 👇
And skyrocket your conversion rates 🚀
1️⃣ Go to your Amazon listing
2️⃣ Open the Helium 10 chrome extension
3️⃣ Click "Review Insights"
4️⃣ Export the data
5️⃣ Feed it to Claude or ChatGPT with this prompt:
"Analyze these reviews. What are the top 5 issues confusing customers about our product?"
🤯 The results will blow your mind 🤯
I tested this on a top-selling Kenmore vacuum.
Here's what the AI uncovered:
👉 Model confusion: Customers can't differentiate between color variants and model numbers.
👉 Carpet cleaning capability: Unclear if it works on carpets without the motorized powerhead.
👉 Attachment functionality: Confusion about included attachments and their effectiveness.
👉 Bagged system: Uncertainty about bag changes and replacements.
👉 Weight and maneuverability: Despite being "lightweight," many find it heavy.
Now you know what to fix in your copy and images!
This will drastically improve your review rate.
Too busy to write new copy?
Follow up AI with this additional prompt:
"Take a look at the listing, what would you change in our copywriting to address those points? Be specific."
Here's what GPT had to say:
👉 Current Issue: Customers are confused about which attachments are for which tasks, especially when dealing with pet hair or hard-to-reach spaces.
👉 Suggested Copy Update: Provide clearer descriptions of each attachment and their ideal use case:
👉 "Attachments for Every Task: The vacuum comes with 4 specialized tools. The Crevice Tool is perfect for tight corners, while the Bare Floor Tool efficiently cleans hard floors. For furniture and upholstery, use the Upholstery Brush. Pet owners can tackle hair and dander with the Pet PowerMate tool."
I took a closer look at the listing and
Kenmore claims to have 4 tools in the images, but
3 tools in the A+
and it's never clear what the tools are used for.
Look at that easy listing fix.
The best part? AI did all the work!
Our design team use this tactic all the time to:
1️⃣ Improve review ratings
2️⃣ Juice conversion rates
3️⃣ Drive more sales
Share this insider tactic with your team and
watch your review rate climb and conversion rates soar!
Sep 22, 2024 12:00AM
Amazon expands beyond its platform with strategic alliances. The company partners with Google, Shopify, TikTok, and PayPal to offer Buy with Prime across multiple platforms. This approach demonstrates Amazon's customer-centric focus, ensuring its presence wherever customers shop online.
Is this the Domination of Buy with Prime? Or is Amazon simply being Customer-Obsessed?
Amazon is doing something different here. Instead of just focusing on beating the competition, they are building strategic alliances with platforms like Google, Shopify, TikTok, and PayPal to ensure customers can discover and buy products everywhere.
🔗 Google Shopping: Imagine your products showing up in front of millions of Google users, with clear delivery expectations driving more confidence in every purchase.
🛒 Shopify: Amazon isn’t just focusing on its marketplace; it’s collaborating with Shopify to allow customers to buy directly from Shopify stores using the Buy with Prime button, combining ease and trust to boost conversions across platforms.
📲 TikTok: They have partnered with Amazon to offer Buy with Prime directly within the app so viewers can discover your products in ads and buy them on the spot without leaving the platform!
There is no more competition between social media and e-commerce. This is a new kind of alliance.
💳 PayPal: Amazon is making checkout smoother by integrating PayPal for “Buy with Prime” purchases. More payment options mean fewer barriers for customers, leading to higher conversions for sellers.
This is a good example of Amazon’s customer obsession. They are really pushing hard to be the first choice no matter where customers are searching.
They’re not just trying to be the best on their platform. They’re ensuring they’re everywhere their customers are. And that’s customer obsession at its core.
Is your brand ready to leverage these integrations? The future of e-commerce is here, and it’s all about collaboration, not competition! 💡
Amazon is doing something different here. Instead of just focusing on beating the competition, they are building strategic alliances with platforms like Google, Shopify, TikTok, and PayPal to ensure customers can discover and buy products everywhere.
🔗 Google Shopping: Imagine your products showing up in front of millions of Google users, with clear delivery expectations driving more confidence in every purchase.
🛒 Shopify: Amazon isn’t just focusing on its marketplace; it’s collaborating with Shopify to allow customers to buy directly from Shopify stores using the Buy with Prime button, combining ease and trust to boost conversions across platforms.
📲 TikTok: They have partnered with Amazon to offer Buy with Prime directly within the app so viewers can discover your products in ads and buy them on the spot without leaving the platform!
There is no more competition between social media and e-commerce. This is a new kind of alliance.
💳 PayPal: Amazon is making checkout smoother by integrating PayPal for “Buy with Prime” purchases. More payment options mean fewer barriers for customers, leading to higher conversions for sellers.
This is a good example of Amazon’s customer obsession. They are really pushing hard to be the first choice no matter where customers are searching.
They’re not just trying to be the best on their platform. They’re ensuring they’re everywhere their customers are. And that’s customer obsession at its core.
Is your brand ready to leverage these integrations? The future of e-commerce is here, and it’s all about collaboration, not competition! 💡
Sep 22, 2024 12:00AM
Amazon Marketing Cloud expands to Sponsored Ads advertisers. AMC, previously limited to DSP advertisers, will be available for Sponsored Ads users. The official launch is in October, with details to be shared at UnBoxed in Austin. Interested parties can prepare by taking the AMC certification course or attending a webinar on October 8th.
Amazon Marketing Cloud (AMC) will soon be available for advertisers who use Sponsored Ads only. More details are to be shared at UnBoxed in Austin next month. This was announced yesterday at Amazon Accelerate.
As of today, AMC is only available to advertisers that spend on DSP.
What do you do from now until the official launch in October? It is an excellent time to start if you have not delved into AMC yet 😀.
Here are two resources/suggestions:
👉 The AMC certification course on the Amazon learning console is fantastic. I would highly encourage going through it. (Link in my comment below)
👉 I am hosting a webinar on October 8th to dive into AMC. My agenda will include available datasets, use cases, do's and don'ts and Q&A. The registration link is in my comment below.
I will see you soon.
Jessie L. Jenna Aby Lena Scott Avi Jeffrey Cohen Super excited about whats ahead. Appreciate the support 🙏.
_____________________________________
Follow Me Here 👉 https://lnkd.in/gp3Q6H8B
As of today, AMC is only available to advertisers that spend on DSP.
What do you do from now until the official launch in October? It is an excellent time to start if you have not delved into AMC yet 😀.
Here are two resources/suggestions:
👉 The AMC certification course on the Amazon learning console is fantastic. I would highly encourage going through it. (Link in my comment below)
👉 I am hosting a webinar on October 8th to dive into AMC. My agenda will include available datasets, use cases, do's and don'ts and Q&A. The registration link is in my comment below.
I will see you soon.
Jessie L. Jenna Aby Lena Scott Avi Jeffrey Cohen Super excited about whats ahead. Appreciate the support 🙏.
_____________________________________
Follow Me Here 👉 https://lnkd.in/gp3Q6H8B
Sep 22, 2024 12:00AM
Amazon introduces AI-powered image generation for ads. The new tool enables sellers to create Sponsored Brand campaign images quickly and easily, without the need for expensive design resources. This free feature helps launch better ads, signaling Amazon's commitment to AI integration.
Amazon's all in with AI 🦾
Introducing free AI-powered image generation for Sponsored Brand campaigns.
No lifestyle images? ...no problem!
This new tool allows sellers to create ad images quickly and easily, helping you launch better ads without the need for expensive design resources.
Like it or not AI is here to stay.
I for one am excited to see what the future holds.
Introducing free AI-powered image generation for Sponsored Brand campaigns.
No lifestyle images? ...no problem!
This new tool allows sellers to create ad images quickly and easily, helping you launch better ads without the need for expensive design resources.
Like it or not AI is here to stay.
I for one am excited to see what the future holds.
Sep 22, 2024 12:00AM
"Reach similar audiences" expands ad reach across DSPs. This function targets consumers with similar behaviors to selected audiences, enhancing scale for custom product or brand campaigns. Demographic and location settings still apply.
We are finally seeing the “Reach similar audiences” function populate across our DSP Advertisers - Excited to start testing and collecting data! What kind of results have you gotten with your initial testing?
• Similar audiences: You can enhance your line item's reach to consumers with similar shopping, streaming, and browsing behaviors or interests as your selected audiences across all inventory sources, regardless of the presence of ad identifiers. Using this feature can enhance the scale and reach of any line item which includes custom-built product or brand audiences. Note that your demographic and location settings will continue to apply. To enable similar audiences, you can click on the checkbox Reach similar audiences in the Audience section.
• Similar audiences: You can enhance your line item's reach to consumers with similar shopping, streaming, and browsing behaviors or interests as your selected audiences across all inventory sources, regardless of the presence of ad identifiers. Using this feature can enhance the scale and reach of any line item which includes custom-built product or brand audiences. Note that your demographic and location settings will continue to apply. To enable similar audiences, you can click on the checkbox Reach similar audiences in the Audience section.
Sep 22, 2024 12:00AM
Amazon Accelerate Day 2 brought significant changes for sellers. Buy with Prime expands to TikTok and PayPal. Amazon introduces Supply Chain program, drone delivery in Arizona, and AWD expansion. Veeqo profit analyzer launched in Seller Central.
🚨 Amazon Accelerate Day 2 Recap 📢
I'll be honest. Day 2 was a bit of a nothingburger. I'm actually surprised that there hasn't been any booing yet...
📦 Buy with Prime is the star of the show!
There were a couple of HUGE announcements for this program that sellers are rejoicing about. First, customers will start seeing the Buy with Prime logo directly on TikTok ads. This is a massive investment by Amazon and will result in bringing millions of NEW Gen Z customers to the Amazon app. This also tells me that their leadership does not expect the app to be banned. Instead, it will be sold to a USA entity. Maybe Amazon will buy it?
The other Buy with Prime news was the integration with PayPal. Now, Prime customers will be able to use PayPal to make purchases on participating DTC websites. Pretty cool. I use and love PayPal. Does that make me a boomer?
🚢 Amazon wants more control:
It never ends. Honestly, this should not come as a surprise to anyone. They are rolling out a new Supply Chain by Amazon program to entice sellers to hand over their logistics operations. In a nutshell, Amazon would handle ALL your logistics operations starting at your factory door.
Amazon wants more and more centralized control of your business, data, and factory information. Resist the urge. This announcement was frightening. What's next? Handing over all my medical records?
🤖 The drones are coming!
Amazon has already been testing their drones in Texas but they officially announced that they are planning to roll out drone delivery in Arizona. Some Prime customers will see delivery times as short as 13 minutes! What's interesting about this is that Walmart beat Amazon to mass drone delivery. here in Dallas, it's not uncommon to see a neighbor get a drone delivery. Get ready for cluttered skies folks!
🏢 AWD Expansion:
Amazon announced that AWD will now allow oversize and expiration-dated products. They're also investing heavily in warehouse expansion. AWD is a cash cow for them so expect them to almost "force" this program on 3P sellers soon through irresistible carrots.
Speaking of carrots, to entice you to use their new turnkey supply chain service, Amazon is offering a 25% discount on AWD storage fees and a 15% reduction in AWD transportation costs. Do you see what's happening now?
💵 Launch of Veeqo profit analyzer:
Oh, you thought Amazon was done asking you for your data? You're funny. The launch of a profit analyzer inside Seller Central has big implications. Don't give them your COGS data!
😍 Best Moment: When Martha Stewart called out Amazon for their outrageous FBA fees. Maybe Amazon will start listening now? I doubt she will be invited back next year!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM
I'll be honest. Day 2 was a bit of a nothingburger. I'm actually surprised that there hasn't been any booing yet...
📦 Buy with Prime is the star of the show!
There were a couple of HUGE announcements for this program that sellers are rejoicing about. First, customers will start seeing the Buy with Prime logo directly on TikTok ads. This is a massive investment by Amazon and will result in bringing millions of NEW Gen Z customers to the Amazon app. This also tells me that their leadership does not expect the app to be banned. Instead, it will be sold to a USA entity. Maybe Amazon will buy it?
The other Buy with Prime news was the integration with PayPal. Now, Prime customers will be able to use PayPal to make purchases on participating DTC websites. Pretty cool. I use and love PayPal. Does that make me a boomer?
🚢 Amazon wants more control:
It never ends. Honestly, this should not come as a surprise to anyone. They are rolling out a new Supply Chain by Amazon program to entice sellers to hand over their logistics operations. In a nutshell, Amazon would handle ALL your logistics operations starting at your factory door.
Amazon wants more and more centralized control of your business, data, and factory information. Resist the urge. This announcement was frightening. What's next? Handing over all my medical records?
🤖 The drones are coming!
Amazon has already been testing their drones in Texas but they officially announced that they are planning to roll out drone delivery in Arizona. Some Prime customers will see delivery times as short as 13 minutes! What's interesting about this is that Walmart beat Amazon to mass drone delivery. here in Dallas, it's not uncommon to see a neighbor get a drone delivery. Get ready for cluttered skies folks!
🏢 AWD Expansion:
Amazon announced that AWD will now allow oversize and expiration-dated products. They're also investing heavily in warehouse expansion. AWD is a cash cow for them so expect them to almost "force" this program on 3P sellers soon through irresistible carrots.
Speaking of carrots, to entice you to use their new turnkey supply chain service, Amazon is offering a 25% discount on AWD storage fees and a 15% reduction in AWD transportation costs. Do you see what's happening now?
💵 Launch of Veeqo profit analyzer:
Oh, you thought Amazon was done asking you for your data? You're funny. The launch of a profit analyzer inside Seller Central has big implications. Don't give them your COGS data!
😍 Best Moment: When Martha Stewart called out Amazon for their outrageous FBA fees. Maybe Amazon will start listening now? I doubt she will be invited back next year!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 20,000 legendary brand owners like Simple Modern, Caden Lane, and HexClad here: https://lnkd.in/gvXshqgM
