🚨MEGA Breaking🚨

Amazon shareholders have submitted a request for the $2.3 Trillion company to explore adding Bitcoin to its treasury.

Coupled with their historic investment in AI, Amazon will be unstoppable.

📦 Amazon has “clarified” the rules for the custom bundles.

Responding to seller feedback Amazon updated the Consumables Bundling Policy, because it was very radical from what they had before.

Here’s what you need to know:

• Manufacturer-Packaged Bundles Only: Only bundles pre-packaged by the original manufacturer or brand are allowed—no DIY repackaging.

• Repackaging with Permission: Want to repackage? You’ll need a Letter of Authorization from the brand owner, and all items must be from the same brand.

• Gift Basket Exception: Gift baskets can include multiple brands but must be packaged appropriately for gifting —I bet this will now be a huge category (resellers come back!)

💡 What Sellers Should Know
• Effective Immediately: All new consumables bundles must comply with this updated policy.
• For Existing Bundles: Enforcement begins on January 1, 2025.
• If the listing was created by the brand owner or an authorized seller, it should remain active.
• Unauthorized bundles or resellers combining different brands without permission are out.

A few things are still grey areas, but Amazon is trying to make it clear to ensure compliance and better protect brands and customers.

While it may feel like a setback, these changes aim to ensure product integrity and give brands more control over how their products are bought.

What’s your take? Does this clarification help, or are the changes still challenging your bundling strategies?👇

🛑 When a brand evolves, their Amazon presence must follow.

Check out this stunning transformation we just completed for SoapStandle after their recent packaging rebrand.

𝗕𝗲𝗳𝗼𝗿𝗲: Basic product photography that didn't showcase the innovation behind this game-changing soap solution.

𝗔𝗳𝘁𝗲𝗿: A complete visual overhaul that brings their brand story to life:

💫 Strategic Design Elements
* Clean, modern aesthetic with consistent brand colors
* Professional lifestyle photography that demonstrates real use
* Clear, benefit-driven messaging in every image
* Cohesive visual system that builds trust
💡 Key Improvements
* Added educational infographics showing the 360° air circulation
* Highlighted the 30% longer bar life benefit
* Incorporated step-by-step usage instructions
* Emphasized sustainability and Made in USA messaging
The results?
A professional Amazon presence that matches their innovative product and newly refreshed packaging, while making the buying decision crystal clear for shoppers.

Remember: Your Amazon images aren't just photos - they're your digital storefront. Make them count.

Want to see how we can transform your Amazon presence? Drop a comment below 👇

5 Steps to Optimize Your Listings for COSMO


𝟭. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗖𝗼𝗽𝘆

Move Beyond Keywords: Stop relying on exact-match keywords. Instead, craft your listing with phrases that reflect customer needs and use cases.

Identify Problems and Solutions: Highlight the specific problems your product solves or the needs it fulfills. Emphasize practical benefits and use cases rather than technical specifications alone.

Optimize Product Benefits: COSMO is trained to identify and match product benefits with customer queries, so structure your descriptions to showcase practical applications and real-life benefits.

𝟮. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 𝗳𝗼𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀

Analyze Reviews: Dive into reviews of your product and competitors to understand why customers are purchasing certain products. Look for common themes in their language about how they use and perceive the product.

Use Customer Language in Copy: Integrate insights from reviews into your bullet points, titles, and A+ content. This helps Amazon’s AI better connect your listing to relevant queries based on real customer preferences.

𝟯. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗦𝘁𝗼𝗿𝘆-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗺𝗮𝗴𝗲𝘀

Showcase Use Cases: High-quality images should depict specific use cases that align with your target customers’ lifestyles and needs. For example, if your product is suited for camping, display it in relevant camping scenarios.

Use Images Intelligently: COSMO can interpret image content, so ensure your images convey the right context. Show the product in use by the appropriate target audience and in relevant settings.

Sequence Benefits: Structure your image gallery to tell a story, showing a progression of benefits and scenarios. This can help Amazon understand the full context of your product.

𝟰. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 𝗮𝗻𝗱 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀

Optimize for Broad Concepts and Specific Attributes: Align your listing with broader concepts (like "outdoor activities" for camping gear) while also addressing specific product attributes (such as “4-person capacity” for a tent).

Fine-Tune Your Product Types: When creating listings, ensure they are categorized appropriately in Amazon’s navigation structure, as COSMO uses this information to provide relevant results.

𝟱. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝗦𝗲𝗮𝗿𝗰𝗵

Consider Purchase Behavior: COSMO uses AI to analyze customer behavior. Align your copy and images with the likely context of the search (e.g., emphasize durability for outdoor gear).

Test and Adjust Regularly: Monitor changes in search behavior and continually adjust your listings to match evolving customer intents.



Learn more essential Amazon tips by subscribing to my newsletter at BillionDollarSellers.com

Black Friday and Cyber Monday recap ⬇️

🔶 Our SP and SB ads performed relatively close to them same RoAS but SP outperformed SB in terms of conversion

🔶 Focusing on intentional deal creation to drive new customer acquisition

🔶 Segmenting Amazon Adverting campaigns to drive unique goals per brand

🔶 Build awareness and create demand BEFORE the event begins

🔶 Don't wait to be compared to every other listing on page one

🔶 Understanding the path to purchase from Steaming TV down to Sponsored Product AMC


💡 Ask yourself -
"If you aren't running deals, but the rest of the category is, how are you standing out on the page?"

-------
Our top performing BF/CM brand went from $200,000 to $4,000,000 in advertising sales.

Insane right? 💥

🚫 Creating a single main image isn't enough to maximize your Amazon listing's potential.
Here's Why Multiple Images Matter...

We see up to 160% increases in sales on main image testing.

Smart sellers use split testing with multiple image variations to optimize Click-Through Rates (CTR) and discover what resonates best with shoppers.

𝗞𝗲𝘆 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝘁𝗼 𝗧𝗲𝘀𝘁:

1️⃣ Image Composition
↳Remove all white space to look larger than your competitors
↳Test different product angles and orientations
↳Include both rendered images and professional photos to compare performance

2️⃣ Visual Elements aka Eye Candy
↳Experiment with eye-catching elements like splashes or ingredient illustrations
↳Test various product benefit callouts
↳Consider mobile-friendly text overlays that are easily readable on small screens

3️⃣ Product Presentation
↳Show the product packaging alongside loose items
↳Test different arrangements of the same elements
↳Test a square image vs a 4:5 vertical image
Split Testing Strategy:

𝗧𝗲𝘀𝘁 𝗦𝗲𝘁𝘂𝗽
↳Create 3-4 distinct main image variations
↳Pre-validate on PickFu and make any adjustments from that data
↳Run test on Amazon MYE for at least 2 weeks to gather significant data

What to Measure
↳ Click-through rates
↳ Conversion rates
↳ Overall sales velocity

Optimization Tips
↳ Make only one major change per variation
↳ Ensure all images comply with Amazon's guidelines
↳ If your image gets rejected by Amazon, don’t stress. Tweak it and upload again.
↳ There will be a difference in optimizing for Rufus vs optimizing for the consumer. Stay tuned for more as this develops.

Remember: The goal isn't to find one perfect image, but to continuously test and optimize to improve your listing's performance over time.

New way to connect customers
to the Brandstore?

Amazon Premium Beauty brands have recently had a new way to lead customers directly from the PDP to their brand store.

👉 Amazon now automatically displays different categories of the brand, supplemented by a link: "Discover more from the store".

👉 One click, and customers land directly in the brand store.

That means there is now another way to
via the PDP.

[My tip to all brands 👇]

''The topic of brand stores is becoming increasingly important. Take advantage of this opportunity and optimize your brand store! A well-designed brand store not only brings more visibility, but also more sales."

↳ What do you think about this topic?
↳ Is the brand store relevant for you?
↳ Are you already making sales through your brand store?

The Hidden Insights in Purchase Product Reports 🕵️‍♂️

Have you ever noticed there's a difference between the products you're advertising and what your customers are actually buying?

(Or did you even know this happens?)

Let’s dig into a fascinating case study on this:

Imagine you’re selling two products:
> one orange
> one black

Your ads for the orange product are getting all the clicks and, from a quick glance at your data, it's performing well.

But here's the twist.

Customers are clicking on the orange product, but ending up buying the black one.

As TACoS is calculated using data in the business reports...and technically the orange one isn't being purchased, the numbers are going to look horrible!

You might even come to the conclusion that you should stop advertising the orange variation.

Not so fast!

The key lies in the Purchase Product Report on Amazon.

This report doesn’t just show which SKU was clicked but also which SKU was actually purchased.

Running a pivot table on this data can reveal surprising patterns in buyer behavior—patterns that can significantly influence your advertising strategies.

Why is this important?

Understanding the real buyer journey helps you optimize your ads not just for clicks but understand the path to purchase.

Want to design packaging that pops and skyrockets your CTR? 🚀👇


Packaging isn’t just about looking good—it’s about making your product impossible to ignore. Sometimes, a complete rethink of your packaging or product design is the game-changer you need.

We’ve helped countless supplement brands with one ultimate goal: STAND OUT in a crowded market. 🎯

It’s not easy… but we’ve cracked the code. 🔐

Our secret? Innovation + relentless testing. Using tools like ProductPinion, we run search simulations and collect invaluable customer feedback. Their AI-driven insights? Pure gold for uncovering what works. 💡

With every new order, you have the chance to improve your packaging—so why not make it unforgettable? Keep testing and keep improving!

💡 Ready to elevate your product and increase your CTR? Let’s talk! 👉 https://www.unit6.studio/

Amazon Introduces Nova

Amazon has announced Amazon Nova, its new generation of foundation models aimed at competing with tools like OpenAI’s ChatGPT.

The Nova lineup includes:

▪️ Nova Micro: A text-only model optimized for speed and low cost.
▪️ Nova Lite: A cost-effective multimodal model for processing text, images, and videos.
▪️ Nova Pro: A versatile multimodal model balancing accuracy, speed, and cost.
▪️ Nova Premier: A high-end model for complex reasoning tasks (expected Q1 2025).
▪️ Nova Canvas and Nova Reel: Models focused on image and video generation.

For Amazon sellers and advertisers, Nova could bring:

▪️ Creative Innovation: Tools like Nova Reel may help brands generate engaging video ads and enhance their product storytelling.
▪️ Data-Driven Efficiency: Nova’s fine-tuning capabilities allow sellers to optimize campaigns and strategies with proprietary data.
▪️ Cost-Effective Solutions: Nova models are designed to deliver results while keeping costs significantly lower than current market leaders.

This announcement marks Amazon’s serious entry into the generative AI space, aiming to provide both businesses and individuals with tools that drive innovation and efficiency.

From ASIN to Live Image with Amazon AI Creative Studio ⬇️
Love it or Hate it?

Live Images in Amazon Ads AI Creative Studio is finally up and running!

The best part?
All I had to do was upload an ASIN and this was the final product.

1. Log into AI Creative Studio
2. Select Studio
3. Upload ASIN
4. Select Christmas Style
5. Download
6. Navigate to Live Images
7. Upload Christmas Image
8. Choose Animation

How a Simple Strategy Achieved Significant Rank Improvement in Just 30 Days

Here’s how we helped a product achieve a significant organic rank improvement and a 209% sales increase in just 30 days:

📈 Key Highlights in just 30 days:

■ Keywords ranking in the top 10 grew from 8 (90k search volume) to 23 (206k search volume).
■ Revenue: Up by 97% year-over-year.
■ Profit: Up by an incredible 218% compared to the same period last year.

Here’s the simple but effective strategy we followed:

1️⃣ Competitive Pricing:
Adjusting the pricing to make it more competitive had the biggest impact on our results.

2️⃣ Keyword Coverage:

➤ Conducted a detailed search term analysis to identify gaps.
➤ Ensured all relevant, high-converting keywords were targeted effectively, leaving no gaps in coverage.
➤ If a search term was not being targeted at all, we ensured it was targeted using exact match. Additionally, we made sure to target all search terms that generate sales in phrase match, regardless of whether they were already being targeted in exact match.

3️⃣ Amazon Keyword Group Targeting:
Leveraged Amazon’s keyword group targeting for additional keyword opportunities, which brought in a significant number of sales. Do not underestimate this one.

4️⃣ Simple Campaign Structure:
• No grouping based on root keywords.
• Keywords were grouped by search volume: either in single-keyword campaigns or a few keywords in the same campaign.

This straightforward yet impactful approach allowed us to gain traction quickly without overcomplicating the setup. Results speak louder than words, and in this case, simplicity proved to be incredibly effective.

💡 Takeaway:
You don’t need overly complex strategies to see massive results. A sharp focus on pricing, keyword targeting, and leveraging the right tools can make all the difference.

We've just witnessed the largest Cyber Monday in history, with a staggering $13.3 billion in total spend, up 7.3% year over year. 🎉 Did you run out of budget and miss the peak? According to Adobe, Americans spent $15.8 million every minute between 8-10 PM yesterday.

The holiday season isn't over - there's still time to capitalize on consumer spending. With a compressed shopping period, expect continued high engagement through December. Ensure your budget can handle peak time periods - don't miss out on crucial sales moments. Yesterday's peak spending hours show the importance of flexible, real-time budget allocation.

While deals drive traffic, not every product needs a discount to sell. Focus on highlighting value and uniqueness for non-discounted items. Joe Shelerud has the data to back up the argument in his latest edition of “Deal or No Deal”. https://lnkd.in/gbde9DiP

Now is the time to take a moment to assess your performance and adjust your strategy accordingly. Use data from Cyber Monday to inform your approach for the rest of the holiday season. Don’t fret, many shoppers are still waiting, over the past few weeks brands have used advertising to generate signals that will help them be more efficient in their advertising. Look at your data, see if you have new audiences you can use, tweak your campaigns and get ready for the next 22 days.

Question for my network: How did your Cyber Monday go? What trends are you seeing?

TikTok Shop Breaks Black Friday Record... but it’s just a tiny fraction of the whole ecosystem.

Black Friday 2024 was massive for e-commerce, U.S. online sales hitting $10.8 billion, a 10.2% jump from last year.

During peak shopping hours, customers spent a jaw-dropping $11.3 million every minute.

Now, let’s talk about TikTok Shop. They broke their own Black Friday record, hitting $130 million in GMV—a huge jump from last year’s $33 million.

Impressive growth? Absolutely. But in the grand scheme of things, it’s just 1.2% of the total U.S. online sales.

But here’s the thing. TikTok Shop is not new to consumers. With over a billion active users, it’s one of the most popular apps in the world.

So why hasn’t TikTok Shop claimed a bigger share of the pie?

Even though TikTok Shop’s success is laser-focused on younger, trend-driven audiences, it is too early to compete with the heavyweights, where you have a better chance of getting what you are looking for, rather than in a place with more limited categories.

TikTok Shop is growing fast, but it’s no substitute for the established platforms where sales volume dominates. Think of TikTok as a way to tap into niche audiences while keeping your eye on the real giants.

And now, we wait for Amazon’s Black Friday numbers—how much of that 98.8% pie will they claim this year?

🥳 Large Amazon Sellers Rejoice! 🎉

A small but mighty update was rolled out by Amazon a week ago and no one is talking about it.

Introducing Auto-Filled Attributes!

No, this is not going to dramatically change your business but what it WILL do is improve your efficiency.

I can't tell you how much time I've wasted filling out attributes as I grow my brand. This update is really going to make you happy if you have a large catalog and launch new products on a regular basis.

Say goodbye to adding the brand name, manufacturer name, material features, age range, and others.

Copy and paste on steroids pretty much.

When you create a new listing, Amazon now gives you a prompt to "save product details for future listings."

Let's say you sell fishing hooks. You are going to save a TON of time going forward by using a "fishing hook" attribute profile.

Now, when you create a new fishing hook listing, you can auto-populate your product details.

I'll take the small win!

--

P.S.

👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).

Join over 20,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv

📣Black Friday 2024 vs 2023: A 3% Dip on the Day, but a 17% Win Over the Week

Black Friday has evolved from being a single day of shopping excitement into a broader, extended shopping season.

In 2024, our clients saw a slight 3% decline in sales on Black Friday Day compared to 2023.

However, when we take a step back and look at the 8 days leading up to and including Black Friday, the story is quite different: sales increased by 17% compared to the same timeframe last year.

This highlights a clear trend:

The traditional “Black Friday frenzy” has stretched into a longer shopping window, reducing dependence on a single day for peak sales. Sellers who strategically launched their deals earlier this year were able to capture more consumer spending throughout the extended week.

What about your experience this Black Friday? Are you seeing a similar shift in trends?

Struggling with High CPCs on Amazon?

It's just math.

It's challenging to navigate high cost-per-clicks.
If you lower bids you lose all visibility.

But if you keep bids high you end up with high ACoS.


Consider this Scenario:

You're selling a product at $20 with a 10% conversion rate and a whopping $3.50 CPC.

The math tells us that such a scenario leads to an unsustainable 175% ACoS (Ad Cost over Sales).

𝘌𝘹𝘱𝘦𝘤𝘵𝘦𝘥 𝘈𝘥 𝘚𝘱𝘦𝘯𝘥 = 𝘊𝘗𝘊 𝘹 ( 𝟣 / 𝘊𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘙𝘢𝘵𝘦)

𝟥.𝟧𝟢 𝘹 (𝟣 / .𝟣𝟢) = $𝟥𝟧

$𝟥𝟧 / $𝟤𝟢 = 𝟣𝟩𝟧%


So then the question becomes what does my CPC need to be to hit my target ACoS?

Once you find that then you have two ways to play it.


1) Balance out the the account so you can achieve the average CPC

2) Prioritize optimizing for account level profitability (TACoS) and deprioritize ad level profitability (ACoS)


The best approach is typically a mixture of both.

🤖 OLYMPUS AI to UPEND LISTING OPTIMIZATION

Amazon is expected to announce its Olympus AI this week at its annual AWS re:Invent conference in Las Vegas. It’s been in development for more than a year, as first reported last April here in BDSN.

Despite investing over $8 billion in Anthropic’s Claude chatbot and related technologies, Amazon is developing Olympus to bolster its independence in the competitive AI market.

Olympus reduces reliance on Anthropic for multimodal capabilities while allowing Amazon to directly compete with AI leaders like Google, Microsoft, and OpenAI.

As Google and Microsoft integrate generative AI into their ecosystems, Olympus positions Amazon as a leader in AI-enhanced search, particularly within its vast e-commerce and AWS ecosystems.

Olympus is a multimodal AI model that integrates and interprets text, image, and video data. Its standout feature is enabling users to search for specific moments within videos using natural language prompts.

For example, someone could type, “Show me the game-winning basketball shot,” and Olympus would find and display that exact moment. While initially targeted for video search and archiving, its potential in e-commerce, media, and retail are enormous.

Olympus’s capabilities are poised to transform the way products are discovered, searched, and marketed on Amazon.


1. Enhanced Product Discoverability

● 𝗜𝗺𝗽𝗮𝗰𝘁: Olympus enables search by visual attributes. A customer might search for “red jacket with silver zippers” and Olympus could analyze images and videos to deliver precise matches.

2. Video Content Optimization

● 𝗜𝗺𝗽𝗮𝗰𝘁: Olympus processes and indexes video content, making scenes searchable. 𝙑𝙞𝙙𝙚𝙤𝙨 𝙨𝙝𝙤𝙬𝙘𝙖𝙨𝙞𝙣𝙜 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙛𝙚𝙖𝙩𝙪𝙧𝙚𝙨 𝙤𝙧 𝙝𝙤𝙬-𝙩𝙤 𝙙𝙚𝙢𝙤𝙣𝙨𝙩𝙧𝙖𝙩𝙞𝙤𝙣𝙨 𝙬𝙞𝙡𝙡 𝙡𝙞𝙠𝙚𝙡𝙮 𝙗𝙚𝙘𝙤𝙢𝙚 𝙘𝙧𝙞𝙩𝙞𝙘𝙖𝙡 𝙛𝙤𝙧 𝙧𝙖𝙣𝙠𝙞𝙣𝙜 𝙞𝙣 𝙨𝙚𝙖𝙧𝙘𝙝.

3. Listing and Metadata Adjustments

● 𝗜𝗺𝗽𝗮𝗰𝘁: Olympus uses visual and textual data to interpret product relevance. Sellers with incomplete or generic listings may lose visibility.

4. Search Ranking Shifts

● 𝗜𝗺𝗽𝗮𝗰𝘁: The integration of multimodal indexing could significantly alter Amazon’s A9 algorithm. Products with optimized multimedia content may rank higher.

5. New Advertising Formats

● 𝗜𝗺𝗽𝗮𝗰𝘁: Advanced visual AI could enable scene-based advertising. Imagine ads that target users searching for specific moments like “someone unboxing a blender.”


Be the first to know about Amazon news relevant to sellers by subscribing to my newsletter at BillionDollarSellers.com

➡️Amazon is testing new placements for SB Store subpages. These subpages are becoming increasingly important. Many brands are now focusing on creating dedicated Store subpages for each product. This approach helps drive traffic and increases the number of NTB customers.

➡️To boost NTB customers, it’s crucial to treat Store subpages like enhanced A+ pages, where you can effectively highlight your product’s USP.

🚀𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲: 𝗦𝘂𝗴𝗴𝗲𝘀𝘁𝗲𝗱 𝗕𝗶𝗱𝘀 𝘃𝘀. 𝗔𝗰𝘁𝘂𝗮𝗹 𝗕𝗶𝗱𝘀🚀

As many of us know, Amazon's suggested bids can often be misleading. While they might seem like a helpful guideline for setting your advertising budget, relying on them can lead to inflated CPCs that ultimately harm your profitability.

Here’s why you should think twice before following those suggested bids:

1️⃣ Inflated Costs: Suggested bids are typically based on competitive activity and can push your CPC higher than necessary. This can squeeze your margins and reduce overall profitability, especially if you're in a highly competitive niche.

2️⃣ Market Variability: The suggested bids do not account for your unique product positioning, target audience, or the specific performance of your campaigns. What works for one seller may not work for another, and blindly following these suggestions can lead to overpaying for clicks.

3️⃣ Focus on ROI: Instead of chasing suggested bids, focus on your own data. Analyze your historical performance, adjust based on your profit margins, and set bids that align with your ROI goals. This strategic approach will help you maintain control over your advertising spend and drive more profitable outcomes.

4️⃣ Test and Optimize: Regularly testing different bid strategies can yield better results than simply accepting Amazon's suggestions. Use A/B testing to find the sweet spot for your actual bids that balances visibility and cost-effectiveness.

In conclusion, while Amazon's suggested bids can provide a starting point they shouldn’t dictate your bidding strategy. By staying informed and making data-driven decisions, You can optimize your campaigns for better profitability and long-term success.

How do you approach bidding on Amazon?
What strategies have worked best for you? Comment below! 👇

𝐇𝐨𝐰 𝐭𝐨 𝐒𝐮𝐬𝐭𝐚𝐢𝐧 𝐭𝐡𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐚𝐟𝐭𝐞𝐫 𝐁𝐅𝐂𝐌 🚀
BFCM may be over, but the work doesn’t stop here. Here's how you can keep the sales rolling and make the most of your efforts:

✅ 𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭 𝐁𝐅𝐂𝐌 𝐒𝐡𝐨𝐩𝐩𝐞𝐫𝐬- Use remarketing campaigns to reach customers who browsed but didn’t buy. A gentle nudge often converts them into buyers.

✅ 𝐀𝐧𝐚𝐥𝐲𝐬𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐃𝐚𝐭𝐚- Dive deep into the BFCM data to understand what worked. Use these insights to refine your future campaigns.

✅ 𝐋𝐚𝐮𝐧𝐜𝐡 𝐍𝐞𝐰 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐟𝐨𝐫 𝐆𝐢𝐟𝐭𝐢𝐧𝐠- The holiday season isn’t over. Highlight gift worthy products or create bundles to attract late shoppers.

✅ 𝐑𝐞𝐜𝐡𝐞𝐜𝐤 𝐒𝐭𝐨𝐜𝐤 𝐚𝐧𝐝 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬- Ensure best seller products are in stock and competitively priced to retain sales momentum. Don’t let out of stock items cost you for future shoppers.

✅ 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲- Transform one time BFCM buyers into loyal customers by offering brand tailored promotions. You can run promotion based on high potential customers, brand cart abandoners and so on.

BFCM is just the start of the holiday season. With the right strategy, you can turn it into long term growth. What’s your post BFCM strategy?

💡 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗙𝗖𝗠 𝗘𝘃𝗲𝗻𝘁: 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝗙𝘂𝘁𝘂𝗿𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀! 🚀

As we wrap up another successful Amazon BFCM event, it’s time to reflect on our experiences and gather insights for upcoming opportunities.

Here are some key learnings:

1. Budget Management is Key: If you're on a tight budget, avoid suggested bids. They can significantly increase your CPC, leading to a drastic impact on ACOS and ROAS.

2. Be Wary of High Recommended Bids: During events like BFCM, Amazon's recommended bids can be quite high. It's essential to remember that while they want us to succeed so they also benefit from increased ad spending.

3. Utilize Hourly Performance Data: Analyze high-performance hourly data to allocate your budget effectively. Focus your spending during peak hours to maximize ROAS.

4. Monitor Competitor Strategies: Keep an eye on competitors' advertising strategies. Understanding their approach can help you adjust your tactics accordingly.

6. Leverage Retargeting: Don’t forget about retargeting campaigns. They can be incredibly effective in converting past visitors into buyers during high-traffic events.

7. Plan Ahead for Inventory Management: Ensure you have adequate inventory to meet demand spikes during events. Stockouts can lead to lost sales and decreased visibility.

8. Stay Updated on Platform Changes: Amazon frequently updates its advertising features and algorithms. Staying informed will help you adapt and optimize your campaigns effectively.

What worked for you this BFCM? Let’s start a conversation and grow together.

Amazon Haul, Amazon’s newly launched low-price section, had its biggest day on Black Friday, driven by an aggressive 50% storewide discount. However, stockouts slowed its momentum during the rest of the holiday weekend.

Amazon Haul app on home screen

From November 21st to December 2nd, Amazon offered a temporary 50% discount on everything sold on Amazon Haul. Amazon subsidized that discount, accepting short-term losses to jumpstart Amazon Haul. Starting on Black Friday, it put the 50% discount banner front and center on the Amazon app.

Amazon Haul took off on Black Friday. Marketplace Pulse research shows hundreds of third-party sellers (almost all exclusively China-based sellers) sold thousands of different products. By comparison, the first two weeks since the launch on November 14th were relatively quiet as it required shoppers first to discover the new section of Amazon.

The day after Black Friday, Amazon Haul reached 2,700 best-sellers — products ranking in the top 100 across Amazon’s categories. While all are in small categories like Pepper Mills or Jewelry Boxes, the spike indicates momentum.

However, most products on Amazon Haul sold out because Amazon or the sellers underestimated demand. Amazon Haul goods ship from its warehouses in China and are stored there by third-party sellers. They didn’t send in enough units — products that sold well during the past week quickly became out of stock.

Because products sold out, Cyber Monday wasn’t as big as Black Friday for Amazon Haul. The 50% discount and the ad on the app’s homepage were still in place, and Amazon even emailed shoppers. But there were fewer things to choose from, and thus, the number of best-sellers collapsed.

Amazon Haul Best-Sellers

Despite the spike during Black Friday, sales volume on Amazon Haul is tiny. Yet, the 50% discount and Amazon Haul feature on the homepage are proof of aggression. Something Amazon has often lacked in its other initiatives. It will need a lot more of that to challenge Temu, the dominant direct-from-China platform, though.

On the surface, Amazon Haul looks like Temu, but in reality, it is a scaled-down version of Temu in terms of its number of sellers, catalog size, and category coverage. Marketplace Pulse research shows it has hundreds to Temu’s 500,000 sellers. “Haul feels more like an algorithmically disorganized wholesale catalogue than the hyperpromotional “shop like a billionaire!” manipulation machines on which it’s based,” wrote John Herrman, a tech columnist at Intelligencer.

Amazon Haul is now gone from the app’s homepage. With that, so is most of the demand. Temu spends billions of dollars a year to create demand. It’s unclear how Amazon will match this — the blip on Black Friday was not enough to kickstart a flywheel — but it has started running ads on Facebook and Instagram this week.

Give Your Products the Spotlight with Visuals That Sell!

Just wrapped up a project creating Amazon listing images for an Indoor Dyer Vent, and client is thrilled with the result!

It’s all about showcasing the product's story and making it irresistible to customers.

On Amazon, great visuals are everything—they grab attention, build trust, and make shoppers say, “I need this!” Helping brands stand out is what I love most.

Need eye-catching images for your Amazon listings? Let’s chat! 🚀

⭐ Navigating the Amazon Marketplace: The Challenge of US Sellers vs. Chinese Sellers ⭐

In the competitive world of Amazon, US sellers face significant challenges from Chinese sellers who offer products at much lower prices. While lower prices can attract buyers, it’s important to emphasize the value and quality that US-made products provide. Here are some key reasons why US sellers stand out:

1️⃣ Quality Assurance: Products made in the USA typically follow stricter quality control standards. This ensures that consumers receive durable and reliable items that meet or exceed their expectations.

2️⃣ Supporting Local Economies: When consumers choose US sellers, they are supporting local businesses and contributing to the economy. This not only helps create jobs but also encourages innovation and sustainability within communities.

3️⃣ Customer Service: US sellers can often provide quicker shipping and more responsive customer service.

4️⃣ Transparency Trust: US sellers tend to be more transparent about their sourcing and manufacturing processes. This builds trust with consumers who are increasingly concerned about where their products come from and how they are made.

5️⃣ Unique Value Propositions: US sellers can differentiate their listings by highlighting unique features, benefits, and high-quality materials. Using infographics, engaging titles, and detailed descriptions can effectively communicate these advantages to potential buyers.

As they navigate this competitive landscape, it is essential for US sellers to emphasize these strengths in their listings. By working together, they can help educate consumers about the importance of choosing quality over quantity.

Chinese brands are beating US brands on Amazon.

There are over 24,000 Chinese sellers and 15,000 US sellers who make over $1 million annually on Amazon. I created an infographic below highlighting key differences in how these sellers approach and perform on Amazon. The SmartScout report reflects only third-party seller brands.

Takeaways:

Chinese brands are less dependent on advertising
Chinese brands have less expensive products
Chinese brands launch newer products

Now, if you're reading this, you're probably getting a little squeamish. I'm posting this on non-Chinese social media, so odds are you're not a Chinese seller. Is all hope lost? No!

1. On average, non-Chinese brands with over $1m in revenue are larger.
2. Many categories exist where Chinese sellers are nowhere to be found (SmartScout's Subcategories tool will show you these)
3. US brands have staying power. Categories with lots of Chinese sellers often cannibalize themselves in a race to the bottom.

It's hard to see a future where this ratio changes without some large external events. Tariffs on the horizon could be that type of event. Are there any others? Is the private label seller's dream ending?

STOP wasting time on the wrong keywords

Launching a product?

Search your main keyword on Amazon. Now look at the results:

• Are the top competitors way cheaper than you?
• Do they have thousands of reviews?

If yes, that keyword isn’t your friend it’s your nightmare.

Like instead of “pee pads,” try “washable pee pads for dogs.”

Fewer competitors, less price pressure, and a better shot at conversion.

Keywords aren’t just about volume. They’re about finding a fight you can win.

Amazon is cracking down on inappropriate product variations and handing out warnings.

How can you reduce the risk of Amazon suddenly separating your variations?

- Ensure title uniformity among all variations

If the individual child titles are too different, it might trigger a bot to separate them.

If your products cannot be described by a single product title, then they shouldn't be variated.

- Don't choose a variation theme other than what is listed in the approved theme for each product type

These will get split eventually, usually with a policy violation.

- Don't put more than one product characteristic in a variation attribute

Again, will get split one day, with a policy violation.

- Don't variate products that have a different 'core essence'

If you're selling oils that all have different base ingredients, they should not be variated.

If you're selling a bath gel and a shampoo with the same scent, they should not be variated.

Variating in this way is considered variation misuse. It'll get you dinged sooner or later.

If you're unsure, ask yourself:

Are the products I'm variating only different in minor, specific ways that don't affect their function, core essence, or use by the customer?

Alright, I'm calling it. Amazon has FAILED with AWD this year. 1000s of units missing more than a month after shipments were created. Shame on them for pushing us into this program and then 💩💩. Now I have long term storage fees to look forward to once these units arrive after the high season. SHAME, there was nothing wrong with the 3PL system before you changed the fee structure and put them all out of business!

3P Brands grow twice as fast as 1P Brands on Amazon.

In a new report from SmartScout, we uncover unique differences between 1p and 3p brands.

1P Brands, who Amazon represents on their marketplace, have been a topic of debate this year. 3P, or third party brands, sell directly to consumers through Amazon FBA. 1P brands are household names like Apple, Adidas and General Mills, whereas 3P brands are often new challenger brands like Anker, Utopia and Yeti.

We have pulled the curtain on what's the difference between these two selling methods by the numbers. We analyzed all the $1m brands and shook them upside down and found what the data says. Here are some notable data points:

There are far more 3P brands, but these brands are smaller.
1P Brands have lots of resellers.
1P Brands are not growing as fast as 3P.
1P Brands have older ASINs. 3P Brands are bringing new products to market faster.

Per Amazon dollar of revenue, 3P brands spend far more on sponsored products and video. 1P brands close the gap on Sponsored Brands Ads. Something their Vendor Managers likely push a great deal as a place to park a bunch of advertising dollars.

While some people are leaving 1P for the greener pastures of 3P where they have more control over their offerings, 1P is still luring high affinity brands and offering new perks like gating. Will 1P brands catch up and start investing more in advertising? Will 3P brands continue to outpace? Does it not really matter in the end as Amazon wins in either scenario?

I heard a great quote on the debate recently: "Amazon never loses money on a product sold in 3P".

https://smartscout.com/reports/amazon-1p-vs-3p

Dear Amazon Brands ...

If your brand offers products for different target groups, you should structure your brand store more cleverly.

A single umbrella category "Gift Ideas" or "Gift Guide"?

That's not enough!

Better to create a main category like "Gift Ideas"
and below clear subcategories:

✅ For you
✅ For him
✅ For children
✅ For pets etc.

Why?

👉 Customers find what they're looking for faster
👉 The shopping experience will be significantly better
and that affects your conversion.

With such a structure, you can analyze later

👉 Which subcategory generates the most sales?
👉 Which one is visited most often?

Do you also do something like this in your Amazon brand store?

What if I told you Amazon MCF might secretly be a next-day delivery service? 🤔

Here’s what we found from analyzing approx 5,000 packages shipped in October (standard shipping):

📦 Average delivery time: 1.9 𝗱𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗼𝗿𝗱𝗲𝗿 𝗱𝗮𝘁𝗲 (vs. the promised 3-day delivery)
🚀 75% of packages arrived within 1-2 days of the order date
- 41% delivered in the next day!
- 34% delivered in 2 days
- 96% on-time delivery rate

This isn’t just fast—it’s a game-changer for DTC sellers. MCF lets you match Amazon-level delivery speeds, and while MCF costs can be higher than self-fulfilling, they’re incredibly competitive for this speed and reliability.

So, If you’re an Amazon FBA seller, integrating MCF with your website should be a no-brainer.

(You can even turn it into a revenue opportunity by offering expedited shipping at an extra charge!)

What do you think - does MCF’s speed and reliability justify the cost for DTC sellers?
Would you consider using it to compete with Amazon-level delivery standards?

Amazon making things easier? Again?? Pinch me. I must be dreaming.

Now you can upload a single video and map it across all your product variations.

No more repetitive uploads for every child ASINs.

One toggle and all your ASINs are covered, and the best part is that these videos aren’t just sitting pretty in one place. They’ll show up:
📍 Above the fold on product pages
📍 Below the fold
📍 In search results
📍 And across the stores where the ASIN is active.

Pro Tip: When uploading your video, don't forget to select the language. While it’s not a brand-new feature, it’s a crucial step to ensure your content connects effectively with your audience. Choose wisely!

Heads-up: Mapping variations may take up to 3 days to appear.

But the real question is, does this count as another small win? Let me know your thoughts

Check this quick video showing how this works because, let’s face it, seeing is believing! 🎥👇
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♻️ Repost this if you will try it

Do you know how to find organic CTR?

Most know how to find ad CTR (click-through-rate) but did you know Amazon gives you ASIN level CTR across your entire catalog?

Inside Seller Central simply go to Brands > Brand Analytics and navigate to Search Analytics > Search Catalog Performance

The Click Rate is calculated using both ad and organic search clicks.

𝗡𝗼𝘁𝗲:
The totals may not match the total count from your sales reports as these metrics include those originated from the search results page (e.g., excludes widgets, details page, etc.).

Search Queries are selected based on the number of ASIN impressions and clicks for the selected period. Not all queries qualify to be part of this dashboard.


That being said this is a powerful analysis as it's one of the only places you can analyze your actual click-through rate outside of just ad performance.

🚫 Get 21% more Amazon orders with this data-driven approach.

That's what happened for this established brand on a single split test of their copy.

Our optimized listing copy demonstrated a 71% probability of outperforming the original and delivered an impressive 21.7% increase in orders!

This success was achieved by leveraging a powerful combination of data sources:
↳Amazon Brand Analytics
↳PPC reports
↳DataDive analytics

By integrating these diverse data streams, we gained comprehensive insights into:
↳Keyword performance
↳Customer search behavior
↳Competitive landscape

This data-driven approach allowed us to:
↳Refine our keyword strategy
↳Optimize product targeting
↳Craft more compelling listing copy

The result? A significant boost in visibility, click-through rates, and ultimately, sales.

Are you harnessing the full power of your Amazon data? Let's discuss how a holistic approach to data analysis can transform your Amazon business.

I have never seen this EVER.

Product is sold by Amazon, but Amazon is encouraging customers to purchase offsite.

That's a HUGE no-no according to Amazon's terms.

This listing would be pulled immediately if it was 3P.

Wild.

🎄 ‘Tis the season for fruitcake!

We’re thrilled to share how we’ve given Carli’s Cake, a beloved fruitcake brand, a makeover on Amazon just in time for the most wonderful time of the year!

Here’s how we transformed their product images to capture the spirit of the season and boost their online presence without getting overly cheesy:

1️⃣ Created a jolly main image featuring the fruitcake as the star of the show in a more crisp and clear orientation.
2️⃣ Developed infographics highlighting the cake’s ingredients, how-tos and subtle nods to gift-giving.
3️⃣ More close-ups of the cake’s rich, fruity texture that’s sure to make mouths water and evoke memories of cozy family gatherings.
4️⃣ Clean Mobile-ready hero images with easy to digest copy hierarchy.
5️⃣ Added heartwarming lifestyle shot and story of Grandma Carli.

The result? A visually appealing, festive, and engaging product listing that’s already spreading holiday cheer and increasing sales! 🎁📈

👉🏽Should I do an A+ breakdown to show their A+ content?
📌Drop a “FRUITCAKE” in the comments if you want to see their A+ breakdown.

Your Amazon listing is unnoticeable.

Want to transform it to unmissable?

The secret's in the A+ Content.

Here's a quick check to spot the champions:

→ "From the Brand" is a seal of excellence.
→ "From the Manufacturer" means they’re playing in the big leagues.
→ Descriptions with images? That's the hallmark of a pro.

Why you should pay attention: A+ Content is the ace in your pocket for captivating potential buyers.

Here’s how to ace your A+ game:

1. Narrate your brand's journey: Keep it compelling and authentic.

2. Select visuals that resonate: They should be more than just attractive—they should communicate your product's essence.

3. Analyze and refine: Use insights to hone your content to perfection.

Don't just list products on Amazon—make them irresistible.

Amazon's Industrial Innovation Fund is a $1 billion venture.

They invest in technologies to transform their operations.

This can be anything from robotic systems to AI-powered solutions.

Some of the recent investments include Rightbot (automated container unloading) and Instock (builds robotic storage systems for smarter inventory management).

This year, Amazon launched the Innovation Challenge program.

Their hope is to “...uncover, elevate, and accelerate groundbreaking technologies addressing real-world challenges in our industry.”

How do they plan to do this?

📦 Packaging Visibility: Streamlined solutions for inventory insights without slowing operations.

🚚 Yard Orchestration: Optimizing truck flows to reduce congestion at Middle Mile Sort Centers.

Companies tapped to help with this initiative include Spectrohm, Elementary, ThruWave, Rabot, Cambridge Terahertz, Lumafield, Velostics, Omnix, and EAIGLE.

We’ll see how this goes. Hopefully, it will clean up the system a bit more so that sellers don’t take hits when Amazon’s delivery fails.


What excites you most about the future of automation? Let’s talk in the comments! 👇


Stay up to date with Amazon news by subscribing to my newsletter at BillionDollarSellers.com

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♻️ Repost with your thoughts on other ways Amazon can help fix the industry.

Want to know #Amazon's red lines in annual vendor negotiations (AVNs)?

🚫 There aren't many.

Amazon can move on most things:

- Reducing trade terms
- Increasing cost prices
- Operational Commitments (AVS)

But how can you push the boundaries of your negotiation?

👇 By using this simple 3-step framework:

𝗦𝘁𝗲𝗽 𝟭: 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻
Vendor Managers will be more flexible if they need you to deliver their category targets. So you need to understand your position in Amazon's category.

If you are one of their top 5 vendors, you can pretty much ask for anything. But even if your position is less dominant, you can place your requests and move to step 2:

𝗦𝘁𝗲𝗽 𝟮: 𝗔𝘀𝗸
State your request, and don't immediately back down when your Vendor Manager says No.

👂Instead, listen carefully.

Are there any commitments your buyer needs from you? Or do they need more information to understand your request?

It's unlikely they will just say No. But even if they do, you still have:

𝗦𝘁𝗲𝗽 𝟯: 𝗘𝘀𝗰𝗮𝗹𝗮𝘁𝗲 𝘁𝗼 𝗦𝗲𝗻𝗶𝗼𝗿 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀
Amazon's leadership team wants one thing: Developing your business long-term.

That's why they will search for creative solutions to overcome gridlocked negotiations. So do your research and develop a relationship with them early.

If you show the same level of flexibility that you expect from Amazon, you will likely move the original red lines in your trade discussions.

---

What other ways have helped you overcome a No from Vendor Managers?

Let me know in the comments!

🎄 Are Your Amazon Listings Ready to Sleigh This Holiday Season? 🎁



The festive rush is upon us, and the time to optimize your Amazon content is NOW! 🚀 Here are 5 best practices to ensure your products stand out:

1️⃣ Share holiday-specific product tips that showcase how your items make life easier during Christmas.
2️⃣ Test trending keywords to capture seasonal traffic.
3️⃣ Add emotional content that excites and connects with shoppers.
4️⃣ Use festive infographics to align your branding with the Christmas spirit.
5️⃣ Run eye-catching short-form ads to grab attention and convert!

Don’t let your competitors outshine you this season. 🌟 Start implementing these strategies today and watch your holiday sales soar!

Let’s make this Christmas your most profitable yet! 🎅✨ Want to work with us? Visit : https://www.unit6.studio/

Billing documents will FINALLY be downloadable on Amazon.

Invoices, credit memos, and more.

Amazon is launching new APIs that allow billing documents download.

This is great for sellers who manage complex billing operations.

They've expanded their existing billing API to include the ability to programmatically retrieve and download individual billing documents—not just in JSON, but now in PDF and other media formats too.

This means we can finally streamline how we access, manage, and store our financial records.

It’s going to make life a lot easier during those hectic end-of-month crunches.

Anybody else breathing a sigh of relief?



Stay up to date with Amazon news by subscribing to my newsletter at BillionDollarSellers.com

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♻️ Repost to spread the word.

Search Query Performance is a Goldmine for Ranking Insights!

If you’re not leveraging Search Query Performance (SQP) to its fullest, you’re missing out on some hidden nuggets that can supercharge your ranking strategy.

By adding few extra columns to the report, you can uncover valuable trends:

■ CTR Metrics:
• Market CTR
• Brand/ASIN CTR
• Delta CTR (%): The difference between your Brand CTR and Market CTR. A positive delta means you’re outperforming the market; a negative delta means you’re lagging behind.

■ CVR Metrics:
• Market CVR
• Brand/ASIN CVR
• Delta CVR (%): Similar to CTR, this shows how your conversion rate compares to the market average.

As we know CTR and CVR have a huge impact on ranking, and you can visualize this in your data. When you sort your data by Brand Click Share(highest to lowest) and look at the organic ranking. There is a clear relationship:

➤ Higher click share correlates with better organic rank (makes sense—you’re getting more clicks and likely ranking higher).
➤ Higher CTR and CVR Delta (in green) are often at the top of the list, showing you’re outperforming the market.
➤ Lower down the list, CTR and CVR Delta turn red, indicating underperformance compared to the market average.

There are exceptions, of course, like competitor brand names. But the overall trend is clear:

✅ Higher organic rank --> Higher Delta CTR and CVR

The Takeaway?
If you’re investing in a ranking strategy, prioritize keywords with low click share (poor organic ranking) but high CTR and CVR Delta. These terms have the potential to drive better ranking gains with focused effort.

Have you analyzed your SQP data like this? Does your data reveal the same trends as in the image below?

Amazon just dropped a little gift for us: auto-filled attributes for listing creation!
This one is a small win for efficiency.

Now, we can save attribute content across your listings, making new listing creation almost painless. Think of it as a 'copy-paste' for your brand info but with Amazon-level automation.

Less repetitive work, more time for… well, everything else we juggle as sellers.

Is this automation groundbreaking? Not quite. But hey, I’ll take any tool that saves me from typing the same data 50 times.

What do you think? Game-changer or just a tiny step forward?

👉 Ad Optimization Checklist to boost Performance this Black Friday & Cyber Monday 🚀

As the year's most competitive shopping season rolls in, you need a strategic approach to make the most of BFCM events. Here are some important steps to optimize Amazon Ads to help boost Ad performance:

1. Reduce Bids on Bleeders
High-spending, low-converting targets usually see a much-increased Ad spend during the events, as the traffic goes up. This could drain the budget faster than ever.

2. Bump Up Bids on High-Performing Targets/Placements
Bids get more competitive during BFCM, which could reduce visibility for your important or even high-performing targets.

❗️But just increasing the base bids would also mean increasing them on placements that are less likely to convert (often that's product pages).
💡 So, it's more effective to slightly increase base bids and then let the placement bid % increase define on which placements bids should go up to show ads more on.

3. Have a defined Budget allocation based on Goals
Align your budgets with your advertising objectives so that the top campaigns don’t get sidelined.

4. Use performance-based Budget Rules
Budgets can deplete fast during BFCM. Don’t let your top performers go "Out of Budget". There comes the performance-based budget rules.

💡It's more effective to use multiple performance rules, as they can be stacked. E.g., Rule A increases 10% when ROAS is greater than 4, Rule B adds another 10% when ROAS > 5 and so on.

5. Keep a Close Eye
Automation is great, but manual oversight? Unbeatable.
Monitor campaigns throughout the day. Spot trends. Make adjustments. Stay in control.

6. Expect Data Delays
Ad metrics may lag during high-volume periods. Cross-check your Orders Dashboard for real-time sales data to ensure your decisions align with actual performance.

7. Double-Check Coupons & Deals
Ensure all coupons, deals, and discounts are live and functioning as expected and there are no glitches.

8. Keep Inventory in Check
Low inventory + ads = wasted spend. Even worse? Going Out of Stock (OOS).
Pause ads for items running low. Let organic sales do the rest. Stay in stock to protect pricing and momentum.

Improving Ratings and Reviews Can Boost Your conversion rate (CVR)

✅From A+ content to keyword targeting, everything is interconnected in the Amazon ads ecosystem, and reviews play a crucial role. I've seen many case studies where a product's rating improved from 4 stars to 4.3 or 4.5 stars, resulting in a 3% increase in the CVR. On average, when review ratings increase by 0.5 stars, the CVR can increase by 3%-6%.

✅According to a study, brands with more than 9 recent reviews (posted within the past 90 days) earn 52% more than average, while brands with over 25 recent reviews earn 108% more than average.

✅Negative reviews can significantly impact product performance on Amazon, and unfortunately, they cannot be removed. The best way to handle negative feedback is to take it seriously and address the issues, ensuring new customers are less likely to leave a negative review.

✅To understand the percentage of negative reviews and the category median for your products, you can use the ‘Product Opportunity Dashboard’ to analyze review insights for your products or those of your competitors.

✅You can examine reviews at both the parent and child ASIN levels, with detailed insights into each review topic and subtopic. For each topic or subtopic, you can see the category's median percentage and your product's percentage.

✅This tool also shows how each positive or negative topic affects star ratings and highlights trends in customer review topics.

✅Conduct this analysis for all your products, and feel free to reach out if you have any questions.

🚀 𝗛𝗼𝘄 𝗪𝗲 𝗧𝘂𝗿𝗻𝗲𝗱 𝗮𝗻 𝗨𝗿𝗴𝗲𝗻𝘁 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗮𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗪𝗶𝗻
Just a day or two before BFCM event, we onboarded a new client who needed urgent help. With no time for deep analysis, we had to jump straight into action for their UK, US, and DE marketplaces.
It was a challenge—understanding the focus products, creating new campaigns, and analyzing the old ones—all at the same time when the time was tight. But sometimes, sticking to the basics and executing them well can make all the difference.

💡 𝗞𝗲𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗪𝗲 𝗨𝘀𝗲𝗱:
1️⃣ Understand the Products: Focused on the top-performing focus products to prioritize efforts.
2️⃣ Optimize Old Campaigns: Reviewed and optimized existing campaigns to align with current goals.
3️⃣ Launch Missing Campaigns: Strategized and Launched new campaigns to improve visibility and ad placements.
4️⃣ Daily Budget Management: Monitored and optimized budgets based on hourly performance data to maximize returns.

🎉 𝗧𝗵𝗲 𝗢𝘂𝘁𝗰𝗼𝗺𝗲:
From day one, the account started performing better than expected and continues to deliver great results!
Sometimes, quick thinking and sticking to fundamentals are all you need to turn things around.

What’s your go-to strategy when time is tight? Let’s share insights!

Ranking #1 Organically?

Top-of-Search Ads Still Worth It?

Here’s the deal: 👇

if they’re driving sales and keeping your ACoS in check, they’re working.

But

if your return is slipping, it’s time to rethink your spend.

Don’t cut your bids completely—


make small tweaks to protect your rankings while staying profitable.


The goal?

keep visibility without wasting money.


How do you keep that top spot without breaking the bank?

Let’s chat about maximizing your ad budget!


P.S. I did a whole podcast on ad cannibalization. Shoot me a message and I'll send you the link :)

Does selling to more retailers lead to greater price competition on #Amazon?

I recently joined forces with Profitero to answer this question.

We analysed data from 6,000+ top-selling ASINs across HPC and Beauty categories. We then segmented the results by Average Selling Price (ASP) bands across retailers.

Here's what we found:

𝟭. 𝗣𝗿𝗶𝗰𝗲 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗮𝘀 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿 𝗖𝗼𝘂𝗻𝘁 𝗚𝗿𝗼𝘄𝘀

Across all price bands, there's a clear increase in price compression as the number of retailers grows. In other words: Competition intensifies price pressure, especially for higher-priced products, leading to tighter margins for retailers.

Once four retailers sell a product, the price compression does not further increase, even if the number of retailers does.

𝟮. 𝗗𝗶𝘀𝗽𝗿𝗼𝗽𝗼𝗿𝘁𝗶𝗼𝗻𝗮𝘁𝗲 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗶𝗻 𝗛𝗶𝗴𝗵𝗲𝗿 𝗣𝗿𝗶𝗰𝗲 𝗕𝗮𝗻𝗱𝘀 (£𝟭𝟬-𝟭𝟱, £𝟭𝟱-𝟮𝟬)

The highest price compression occurs in the £10-15 and £15-20 bands once more than two retailers sell the product.

Generally, the data suggests that for higher-priced products, competitive forces lead to more aggressive price drops when multiple retailers are involved.

𝟯. 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗖𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗶𝗻 𝗟𝗼𝘄𝗲𝗿 𝗣𝗿𝗶𝗰𝗲 𝗕𝗮𝗻𝗱𝘀 (£𝟬-𝟱, £𝟱-𝟭𝟬)

Price compression in lower ASP bands (£0-5 and £5-10) remains relatively stable as the number of retailers grows. While compression increases with more retailers, the variation is less extreme than in higher price bands.

This implies that lower-priced products are often used as loss leaders. As a result, there's limited opportunity to compress prices further.

👉 The key takeaway?

Brands selling on Amazon shouldn't focus on the number of retailers when trying to raise ASPs. Instead, they must review the »quality« of their retail partners.

Distribution control has never been more important than in 2024. Otherwise, your distribution partners may soon start selling on Temu, Shein, & Co.!

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What's your take on the results? Should CPG brands track the number of retailers per listing?

Join the discussion in the comments!

Got overstocked products that you have no way of selling?

Here's 3 strategies you can use:
1. Mystery Gift

Have an insert inside your Amazon packaging offering the overstocked item as a mystery gift. Customer opts in, you get their info, they get the item.

2. Free with Purchase Deal

Customers get the liquidation item for free when they buy something else. List the item on your Shopify store at a high price to increase perceived value.

3. Big Savings Bundle

Similar to above. On your store, combine in-demand products with your liquidation items in sales bundles.