ICYMI: Rufus is showing above the fold on desktop.
Amazon is continuing their push for AI-enabled search and
prioritizing bringing Rufus to the top of the page on both desktop and mobile.
If you're not preparing for this change, you're going to lose market share.
I posted in my newsletter a GUIDE to help you optimize for Rufus and stay ahead of the game.
Get it here: https://lnkd.in/gnVPufaM
Join us for FREE to get instant email updates!
Filter By
Jan 20, 2025 12:00AM
A strong main Amazon product image directly impacts sales performance. Simple changes like adding context, action shots, and vibrant details help shoppers instantly understand product value and increase click-through rates.
We’ve seen it time and time again: a simple change to your main image can transform your Amazon listing.
Your main image is the first thing shoppers see. It’s your chance to grab their attention and spark curiosity.
Small upgrades to your image, like adding context, showing your product in action, or using vibrant details can transform your CTR and increase your sales.
It’s not about tricks, but about helping customers instantly understand what makes your product worth clicking on.
Which before and after photo is your favorite?
Check out MyAmazonGuy.com/Hack for more tips to improve your CTR!
Your main image is the first thing shoppers see. It’s your chance to grab their attention and spark curiosity.
Small upgrades to your image, like adding context, showing your product in action, or using vibrant details can transform your CTR and increase your sales.
It’s not about tricks, but about helping customers instantly understand what makes your product worth clicking on.
Which before and after photo is your favorite?
Check out MyAmazonGuy.com/Hack for more tips to improve your CTR!
Jan 20, 2025 12:00AM
Amazon's new Customer Journey Analytics tracks cart abandonment data. The feature helps sellers identify and retarget potential customers through AMC, enabling better conversion rates through data-driven decisions.
Amazon's New Customer Journey Analytics! 🚀
Amazon has added Customer Journey Analytics to the Brand Analytics dashboard. This new feature provides deeper insights for sellers, enhancing data-driven decision-making.
Key actionable insight:
- Identify shoppers who added items to their cart or wish list but didn’t purchase.
- Use AMC to create custom audiences and retarget these warm leads with ads.
This presents a great opportunity to re-engage interested shoppers and increase conversions. In 2025, We expect Amazon to offer even more valuable data for sellers.
The challenge will be turning these insights into actionable strategies to stay ahead.
Amazon has added Customer Journey Analytics to the Brand Analytics dashboard. This new feature provides deeper insights for sellers, enhancing data-driven decision-making.
Key actionable insight:
- Identify shoppers who added items to their cart or wish list but didn’t purchase.
- Use AMC to create custom audiences and retarget these warm leads with ads.
This presents a great opportunity to re-engage interested shoppers and increase conversions. In 2025, We expect Amazon to offer even more valuable data for sellers.
The challenge will be turning these insights into actionable strategies to stay ahead.
Jan 20, 2025 12:00AM
Secondary language listings drive sales in global markets. Proper translation and localization of product listings help reach millions of multilingual shoppers, with 40 million Spanish speakers in the US alone and vast international market potential.
Did you know the U.S. is home to over 40 million Spanish speakers? That's very close to Spain itself 🤯 Mind blown? Same here.
We all know 2025 is a make-or-break for sellers. But here’s a question: Do your listings only speak one language? If so, you might be leaving money on the table.
These shoppers aren’t just “bonus traffic”
Here’s the deal: Nearly 14% of U.S. households speak Spanish at home. That’s millions of potential customers who feel more connected to listings in their language. And that’s just the U.S. Imagine the impact globally!
Let’s not forget about international markets, either. Whether it’s German, French, or Italian, customers everywhere expect content tailored to their language, culture, and shopping behavior.
Having your English listing so Amazon Auto translate doesn’t count since we all know how it can end up. ✋
Especially in 2025, when competition is fierce and every keyword matters.
That’s where Secondary Language Optimization comes in.
Our service ensures your listings aren’t just translated—they’re localized. We make them culturally relevant, keyword-optimized, and ready to speak directly to your audience in any marketplace.
Here’s why it matters:
👉 Connection Wins: A listing in someone’s native language feels like a conversation, not just a sales pitch.
👉 Visibility Increases: Optimized secondary languages = more traffic from multilingual searches.
👉 More Sales: Breaking the language barrier means opening the door to new buyers who might’ve skipped over your listing.
Whether you're targeting Spanish speakers in the U.S., French buyers in Canada, or German shoppers in the EU, you can get closer to them.
Because your funnel should speak the language of your customers—not just the marketplace default.
Let’s make your listings work smarter (and multilingual) this year.
👉 Give it a look: https://lnkd.in/gib_jdgq
We all know 2025 is a make-or-break for sellers. But here’s a question: Do your listings only speak one language? If so, you might be leaving money on the table.
These shoppers aren’t just “bonus traffic”
Here’s the deal: Nearly 14% of U.S. households speak Spanish at home. That’s millions of potential customers who feel more connected to listings in their language. And that’s just the U.S. Imagine the impact globally!
Let’s not forget about international markets, either. Whether it’s German, French, or Italian, customers everywhere expect content tailored to their language, culture, and shopping behavior.
Having your English listing so Amazon Auto translate doesn’t count since we all know how it can end up. ✋
Especially in 2025, when competition is fierce and every keyword matters.
That’s where Secondary Language Optimization comes in.
Our service ensures your listings aren’t just translated—they’re localized. We make them culturally relevant, keyword-optimized, and ready to speak directly to your audience in any marketplace.
Here’s why it matters:
👉 Connection Wins: A listing in someone’s native language feels like a conversation, not just a sales pitch.
👉 Visibility Increases: Optimized secondary languages = more traffic from multilingual searches.
👉 More Sales: Breaking the language barrier means opening the door to new buyers who might’ve skipped over your listing.
Whether you're targeting Spanish speakers in the U.S., French buyers in Canada, or German shoppers in the EU, you can get closer to them.
Because your funnel should speak the language of your customers—not just the marketplace default.
Let’s make your listings work smarter (and multilingual) this year.
👉 Give it a look: https://lnkd.in/gib_jdgq
Jan 20, 2025 12:00AM
Free Amazon social posts drive brand growth and sales. These overlooked marketing tools increase platform visibility and help sellers build their business presence.
Investing in Amazon social posts is a smart move that many sellers overlook.
Not only are they free, but they can also help to enhance your brand and increase your impressions on the platform.
Don't underestimate the power of social posts in driving sales and growing your business on Amazon.
If you're not sure where to start, check out these tips here.
Not only are they free, but they can also help to enhance your brand and increase your impressions on the platform.
Don't underestimate the power of social posts in driving sales and growing your business on Amazon.
If you're not sure where to start, check out these tips here.
Jan 20, 2025 12:00AM
Budget rules now available through bulk sheets for all Amazon markets. The update enables bulk management of campaign budgets and daily optimization rules, streamlining campaign management and saving time.
Budget rules data is now available through bulk sheets across all markets.
This update is a major enhancement for daily budget optimization, saving valuable time and making campaign management more efficient.
Previously, there was no option to update budget rules for all campaigns in a single action. Now, you can set up and manage rules in bulk, allowing for smoother and more streamlined adjustments.
Even better, you can customize and optimize these rules for each day, giving you complete control over your campaigns through bulk sheets.
This new feature is a significant step forward in simplifying and improving budget management on Amazon!
This update is a major enhancement for daily budget optimization, saving valuable time and making campaign management more efficient.
Previously, there was no option to update budget rules for all campaigns in a single action. Now, you can set up and manage rules in bulk, allowing for smoother and more streamlined adjustments.
Even better, you can customize and optimize these rules for each day, giving you complete control over your campaigns through bulk sheets.
This new feature is a significant step forward in simplifying and improving budget management on Amazon!
Jan 20, 2025 12:00AM
Sponsored Products expands to multiple retailers with cross-platform advertising. Advertisers can now run campaigns across different retail websites using familiar tools, enabling direct purchases through chosen retailers while reaching new customers and improving shopping experiences.
Sponsored Products now have Cross Retailer capabilities 🚀
When you launch a Sponsored Product campaign for a specific retailer, your ads will show up on that retailer’s website, and shoppers will complete their purchase directly with the retailer.
How it works:
- Choose the retailer where your products are sold, then create, manage, and track your campaign using the same tools you’re familiar with from Sponsored Products.
Benefits:
- For Retailers: Better shopping experience and more sales.
- For Advertisers: Reach new customers across different stores, even if you're not selling on Amazon.
- For Shoppers: Find products that match what they’re looking for more easily.
This is a huge update.
When you launch a Sponsored Product campaign for a specific retailer, your ads will show up on that retailer’s website, and shoppers will complete their purchase directly with the retailer.
How it works:
- Choose the retailer where your products are sold, then create, manage, and track your campaign using the same tools you’re familiar with from Sponsored Products.
Benefits:
- For Retailers: Better shopping experience and more sales.
- For Advertisers: Reach new customers across different stores, even if you're not selling on Amazon.
- For Shoppers: Find products that match what they’re looking for more easily.
This is a huge update.
Jan 20, 2025 12:00AM
Amazon added 900,000 new sellers in 2024 despite market challenges. While many new sellers fail, established sellers dominate sales volume, and Amazon's market share keeps attracting sellers despite rising fees.
In 2024 — again — nearly a million new sellers joined the Amazon marketplace. There is no shortage of interest despite Amazon’s slower growth, increasing competition, and more complex rules to achieve profitability.
Marketplace Pulse data shows that Amazon added over 900,000 new sellers across its twenty-two marketplaces in 2024 and more than four million over the past five years. Roughly a third of them joined the Amazon.com marketplace in the U.S.
New Amazon Sellers Worlwide
Many never achieve a sale, plenty stop selling after their first few sales, and some replace sellers that quit. Amazon is long past growing sales by growing the seller base or the assortment. Instead, seller growth indicates interest in the opportunity. The number itself is nearly meaningless; it not trending down is the signal.
Despite the influx of new sellers, more than half of the sales volume on the Amazon marketplace comes from sellers who started selling more than five years ago. The goods and brands those sellers are selling might be ever-evolving, but they regularly build long-lasting businesses on Amazon.
Every year, most sellers pay more fees as a percentage of their sales to Amazon. It is tough to be on Amazon because of fees; it is tougher not being on Amazon because of its market share. Because of Amazon’s unabating market share of e-commerce and, crucially, of e-commerce marketplaces, sellers return to selling on Amazon. If they don’t, the more than 2,000 new sellers Amazon adds daily are eager to step up.
Marketplace Pulse data shows that Amazon added over 900,000 new sellers across its twenty-two marketplaces in 2024 and more than four million over the past five years. Roughly a third of them joined the Amazon.com marketplace in the U.S.
New Amazon Sellers Worlwide
Many never achieve a sale, plenty stop selling after their first few sales, and some replace sellers that quit. Amazon is long past growing sales by growing the seller base or the assortment. Instead, seller growth indicates interest in the opportunity. The number itself is nearly meaningless; it not trending down is the signal.
Despite the influx of new sellers, more than half of the sales volume on the Amazon marketplace comes from sellers who started selling more than five years ago. The goods and brands those sellers are selling might be ever-evolving, but they regularly build long-lasting businesses on Amazon.
Every year, most sellers pay more fees as a percentage of their sales to Amazon. It is tough to be on Amazon because of fees; it is tougher not being on Amazon because of its market share. Because of Amazon’s unabating market share of e-commerce and, crucially, of e-commerce marketplaces, sellers return to selling on Amazon. If they don’t, the more than 2,000 new sellers Amazon adds daily are eager to step up.
Jan 20, 2025 12:00AM
Amazon's new retail advertising feature expands product reach beyond its platform. Brands can now display sponsored product ads on other retailer websites, allowing shoppers to purchase directly while benefiting advertisers, brands, and customers through expanded market access.
Run Sponsored Product ads... on retailer websites?
Yes, really.
Amazon’s new “Advertise Products Across Retailers” feature is changing the game.
Here’s how it works:
→ Ads appear on the retailer’s website.
→ Shoppers complete their purchase directly with the retailer.
Why This Matters: 👇
For Brands:
↪ Increase sales by targeting more shoppers.
𝗙𝗼𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀:
↪Reach new audiences, even ones not shopping on platform.
𝗙𝗼𝗿 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀:
↪Easier to find (and purchase) relevant products from a platform they already trust.
What do you think of this new feature?
Have you tested it yet?
Yes, really.
Amazon’s new “Advertise Products Across Retailers” feature is changing the game.
Here’s how it works:
→ Ads appear on the retailer’s website.
→ Shoppers complete their purchase directly with the retailer.
Why This Matters: 👇
For Brands:
↪ Increase sales by targeting more shoppers.
𝗙𝗼𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀:
↪Reach new audiences, even ones not shopping on platform.
𝗙𝗼𝗿 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀:
↪Easier to find (and purchase) relevant products from a platform they already trust.
What do you think of this new feature?
Have you tested it yet?
Jan 20, 2025 12:00AM
Direct-to-consumer brands prioritize their online shops over Amazon presence. Brand presentation and visual priorities differ significantly between dedicated online stores and Amazon listings, despite selling identical products.
Online shop top, Amazon flop? 🥲
One look is enough to see why (D2C) brands often invest more in their online shop and forget about Amazon.
Same brand, same products – but completely different priorities.
Why? 🤔
Here is just a comparison based on the hero images – no talk about brand stores.
Do you know this too?
P. This is just one example – and there are hundreds of them.
One look is enough to see why (D2C) brands often invest more in their online shop and forget about Amazon.
Same brand, same products – but completely different priorities.
Why? 🤔
Here is just a comparison based on the hero images – no talk about brand stores.
Do you know this too?
P. This is just one example – and there are hundreds of them.
Jan 20, 2025 12:00AM
Amazon Seller Central introduces new-to-brand metrics in Customer Journey Analytics. The tool tracks customers who haven't purchased from a brand in 12 months, providing detailed page views and purchase data directly in Seller Central.
New-to-Brand Metrics: A First in Amazon Seller Central
Amazon’s newly released Customer Journey Analytics offers a fresh and focused view of how customers interact with your brand—but here’s the key insight:
This tool is centered around new-to-brand customers, those who haven’t purchased from your brand in the last 12 months.
For example:
• The “Viewed Detail Page” metric reflects the number of customers who viewed your products' detail pages in the given time period, without purchase from your brand in last 12 months
• The “Purchase” metric shows new-to-brand purchases, which can differ significantly from your overall purchase numbers in the business reports.
While you could calculate similar insights through AMC (Amazon Marketing Cloud) with the right tools and effort, this is the only place within Seller Central where these new-to-brand metrics are readily available, along with visualizations of the customer journey.
Have you explored this tool yet?
Amazon’s newly released Customer Journey Analytics offers a fresh and focused view of how customers interact with your brand—but here’s the key insight:
This tool is centered around new-to-brand customers, those who haven’t purchased from your brand in the last 12 months.
For example:
• The “Viewed Detail Page” metric reflects the number of customers who viewed your products' detail pages in the given time period, without purchase from your brand in last 12 months
• The “Purchase” metric shows new-to-brand purchases, which can differ significantly from your overall purchase numbers in the business reports.
While you could calculate similar insights through AMC (Amazon Marketing Cloud) with the right tools and effort, this is the only place within Seller Central where these new-to-brand metrics are readily available, along with visualizations of the customer journey.
Have you explored this tool yet?
Jan 20, 2025 12:00AM
Product packaging impacts perceived value. Cheers' after-alcohol aid comes in engaging packaging with guides and fact sheets, while competitor Flyby ships in basic Amazon packaging. Despite Cheers' higher price point, its superior presentation creates a more premium experience.
If you’re a brand, make it your New Year’s resolution to either 1) launch new products with better packaging or 2) invest in better packaging for existing products.
*
Case in point:
⬅️ On the LEFT side of this image is the packaging for an after-alcohol aid from Cheers.
The box itself is playful and topical (it has the word “cheers” translated in many languages.
Inside, there is a:
1) Quick start guide which explains how to use the product and cross-sells the rest of the brand’s products; and
2) A fun little fact sheet that summarizes the impact of alcohol on the body from an academic study.
This product retails for $34.99 on Amazon, or $2.92 per serving.
*
➡️ On the RIGHT is a competing product from Flyby.
When you order this product on Amazon, all you receive is the jar inside of a standard Amazon mailer.
This product retails for $32.97 on Amazon, or $1.65 per serving.
⬇️
Which would you rather buy?
*
PS: Clearly I’ve been a happy Cheers customer and heavy Cheers user )holidays, amirite??)
*
Case in point:
⬅️ On the LEFT side of this image is the packaging for an after-alcohol aid from Cheers.
The box itself is playful and topical (it has the word “cheers” translated in many languages.
Inside, there is a:
1) Quick start guide which explains how to use the product and cross-sells the rest of the brand’s products; and
2) A fun little fact sheet that summarizes the impact of alcohol on the body from an academic study.
This product retails for $34.99 on Amazon, or $2.92 per serving.
*
➡️ On the RIGHT is a competing product from Flyby.
When you order this product on Amazon, all you receive is the jar inside of a standard Amazon mailer.
This product retails for $32.97 on Amazon, or $1.65 per serving.
⬇️
Which would you rather buy?
*
PS: Clearly I’ve been a happy Cheers customer and heavy Cheers user )holidays, amirite??)
Jan 20, 2025 12:00AM
Products solve customer problems and fulfill specific needs. A well-crafted product listing should showcase the main image, customer journey, pain points, and ownership benefits while telling a compelling brand story.
Your product isn’t just a product—it’s a solution your customers are looking for.
Because even a simple product like this can still be exactly what Your customers need
My husband collects cards like these, so I understand how valuable a product like this can be.
We recently created a full listing for this product that highlighted:
• An optimized main image
• The customer journey
• Why they need this product
• Their pain points
• The experience of owning the product
Show them the story of your brand, your product, and how it fits into their journey.
P.S. Check out other brands we’ve optimized on our website!
Because even a simple product like this can still be exactly what Your customers need
My husband collects cards like these, so I understand how valuable a product like this can be.
We recently created a full listing for this product that highlighted:
• An optimized main image
• The customer journey
• Why they need this product
• Their pain points
• The experience of owning the product
Show them the story of your brand, your product, and how it fits into their journey.
P.S. Check out other brands we’ve optimized on our website!
Jan 20, 2025 12:00AM
Amazon shifts sharp item prep responsibility to sellers from April 2025. Sellers must use puncture-resistant packaging for all sharp products or face disposal without reimbursement. Non-compliance will result in immediate disposal at seller's expense.
Effective April 14, Amazon wants you to handle sharp objects—literally 🔪
Starting April 14, 2025, Amazon will no longer offer prep services for sharp products. You must fully package all sharp items in cut- and puncture-resistant packaging (hardened plastic or blister packs).
Forget bubble wrap or cardboard—it won’t cut it (pun intended).
If you’re shipping sharp products to Amazon’s fulfillment centers, here’s what you need to know:
1️⃣ No Prep, No Play
Amazon will not prep your sharp items. That responsibility now falls entirely on sellers.
2️⃣ New Packaging Rules
To ensure safety during handling, storage, and delivery, all sharp edges and points must be fully contained in secure, puncture-resistant materials.
3️⃣ Miss the Mark? Prepare to Pay
If your sharp products don’t meet these updated requirements:
🔹 Pre-April 14: Non-compliant (with the minimum actual requirements) items will be disposed of without reimbursement.
🔹 Post-April 14: Immediate disposal at your expense (and no reimbursement).
Why It Matters:
This isn’t just a packaging update; it’s a clear shift in responsibility for sellers. Amazon’s associates will be safer with no prep services available, but the burden falls squarely on us to ensure compliance—or risk disposal fees.
This is your wake-up call for sellers in the kitchenware, gardening tools, or crafting supplies space: Start reviewing your packaging processes now.
My Take?
This move reinforces the need to understand Amazon’s evolving policies to stay ahead. And let’s face it: Customers want more than safety, they want professionalism.
Packaging done right avoids penalties and enhances your brand’s perception.
How are you planning to adjust to this? Let’s chat below. 👇
Starting April 14, 2025, Amazon will no longer offer prep services for sharp products. You must fully package all sharp items in cut- and puncture-resistant packaging (hardened plastic or blister packs).
Forget bubble wrap or cardboard—it won’t cut it (pun intended).
If you’re shipping sharp products to Amazon’s fulfillment centers, here’s what you need to know:
1️⃣ No Prep, No Play
Amazon will not prep your sharp items. That responsibility now falls entirely on sellers.
2️⃣ New Packaging Rules
To ensure safety during handling, storage, and delivery, all sharp edges and points must be fully contained in secure, puncture-resistant materials.
3️⃣ Miss the Mark? Prepare to Pay
If your sharp products don’t meet these updated requirements:
🔹 Pre-April 14: Non-compliant (with the minimum actual requirements) items will be disposed of without reimbursement.
🔹 Post-April 14: Immediate disposal at your expense (and no reimbursement).
Why It Matters:
This isn’t just a packaging update; it’s a clear shift in responsibility for sellers. Amazon’s associates will be safer with no prep services available, but the burden falls squarely on us to ensure compliance—or risk disposal fees.
This is your wake-up call for sellers in the kitchenware, gardening tools, or crafting supplies space: Start reviewing your packaging processes now.
My Take?
This move reinforces the need to understand Amazon’s evolving policies to stay ahead. And let’s face it: Customers want more than safety, they want professionalism.
Packaging done right avoids penalties and enhances your brand’s perception.
How are you planning to adjust to this? Let’s chat below. 👇
Jan 20, 2025 12:00AM
Amazon's SKU Economics report offers vital cost analysis at product level. The report provides comprehensive data including sales, fees, advertising costs, and net proceeds, helping sellers track performance and profitability per SKU.
✅Amazon has been continuously improving its SKU Economics feature. You can now download the SKU Economics report, which provides SKU-level aggregated data on fees, costs, and net proceeds.
✅The SKU Economics report includes:
Sales data
Fees data
Supported fee types
Advertising data
Off-Amazon costs
Net proceeds
✅For advertising-related data, the report currently includes Sponsored Products charges. However, it does not yet cover other ad types like SB or SD.
✅This report is a valuable resource for advertisers, enabling them to analyze performance at the SKU level and make more informed decisions.
✅The SKU Economics report includes:
Sales data
Fees data
Supported fee types
Advertising data
Off-Amazon costs
Net proceeds
✅For advertising-related data, the report currently includes Sponsored Products charges. However, it does not yet cover other ad types like SB or SD.
✅This report is a valuable resource for advertisers, enabling them to analyze performance at the SKU level and make more informed decisions.
Jan 20, 2025 12:00AM
Successful Amazon product launches in 2025 share key traits. They're improvements from established brands, have pre-existing customer bases, and are often Amazon Vendor products. Among 8.3M launches, top performers build on existing market presence rather than introducing entirely new concepts.
8,293,427 product launches on Amazon in the last six months.
Here are the top 10.
CONTEXT:
With a few million sellers on Amazon, much work goes into launching new products. Advertising strategies, review accumulation strategies, influencer coordination, and deals can all impact performance. There are more duds than winners.
What makes a winner?
1. None of these winning products are the first launch from the brand. They are improvements to the category. Improvements in both features and value.
2. They already have a customer base. Customers were waiting for these launches, so success wasn't risky.
3. Amazon Vendor strikes again! 6 out of 10 of these are 1P brands. Amazon Vendor's demise has once again been greatly exaggerated.
There are lots of ways to ensure success with a launch. It helps to see the winners and know how they do it. What strategies are winning in 2025?
Here are the top 10.
CONTEXT:
With a few million sellers on Amazon, much work goes into launching new products. Advertising strategies, review accumulation strategies, influencer coordination, and deals can all impact performance. There are more duds than winners.
What makes a winner?
1. None of these winning products are the first launch from the brand. They are improvements to the category. Improvements in both features and value.
2. They already have a customer base. Customers were waiting for these launches, so success wasn't risky.
3. Amazon Vendor strikes again! 6 out of 10 of these are 1P brands. Amazon Vendor's demise has once again been greatly exaggerated.
There are lots of ways to ensure success with a launch. It helps to see the winners and know how they do it. What strategies are winning in 2025?
Jan 20, 2025 12:00AM
Amazon just made budget rules way better. The old system was a manual headache, requiring individual setup and constant monitoring of campaign settings. Now there's finally a scalable way to manage those performance-based budget adjustments that kick in based on ROAS, ACOS, and other metrics.
Heck yesssss! 💪
Budget rules just got major upgrade!
We had tested budget rules and while we find them useful, we never used them at scale.
Why?
Because they were a PAIN!
Each rule had to be created, set and managed manually inside campaign settings.
Hard to set-up, easy to forget, hard to deactivate.
By the way if you don't know what budget rules are, I'll explain.
Campaign budget rules allow you to increase your campaign budgets at either certain hours of the day or during a specific date range (like Prime Day)
Or if the campaign hits certain performance metrics like return on ad spend (ROAS), advertising cost of sale (ACOS), click-through rate (CTR), or conversion rate (CVR)
These settings can be very useful if you know how to use them.
However you need to check and adjust often, which just wasn't possible before.
With the high potential something to go wrong and the difficulty of testing at scale we've not been using budget rules much.
But with this new update things are about to change 🙌
I've talked about how budget and bidding rules are awesome, but how we don't use them because there's no scalable way to manage.
Looks like Amazon is listening
Budget rules just got major upgrade!
We had tested budget rules and while we find them useful, we never used them at scale.
Why?
Because they were a PAIN!
Each rule had to be created, set and managed manually inside campaign settings.
Hard to set-up, easy to forget, hard to deactivate.
By the way if you don't know what budget rules are, I'll explain.
Campaign budget rules allow you to increase your campaign budgets at either certain hours of the day or during a specific date range (like Prime Day)
Or if the campaign hits certain performance metrics like return on ad spend (ROAS), advertising cost of sale (ACOS), click-through rate (CTR), or conversion rate (CVR)
These settings can be very useful if you know how to use them.
However you need to check and adjust often, which just wasn't possible before.
With the high potential something to go wrong and the difficulty of testing at scale we've not been using budget rules much.
But with this new update things are about to change 🙌
I've talked about how budget and bidding rules are awesome, but how we don't use them because there's no scalable way to manage.
Looks like Amazon is listening
Jan 20, 2025 12:00AM
Amazon takes 66% of revenue through fees and advertising costs. Physical product sellers face tight margins after overhead, while substantial cash reserves are needed for inventory and Amazon's payment holdbacks.
Reviewing our brand for the year, the amount of fees we get from amazon is just brutal at this point. Here's a realisitic P&L if you want to sell on amazon.
46% fixed fees from amazon.
20% to ads (plan down to 15% this year)
13% operating margin. 66% to amazon.
Then add to that your actual overhead. Salaries, storage, insurance, software, etc...
Cash flow wise we added most of our income this year right back into expanding inventory (brand is grew a lot over 18 months) plus amazon's holdback is 6 figures at this point.
The float you need on a physical products business is no joke.
46% fixed fees from amazon.
20% to ads (plan down to 15% this year)
13% operating margin. 66% to amazon.
Then add to that your actual overhead. Salaries, storage, insurance, software, etc...
Cash flow wise we added most of our income this year right back into expanding inventory (brand is grew a lot over 18 months) plus amazon's holdback is 6 figures at this point.
The float you need on a physical products business is no joke.
Jan 13, 2025 12:00AM
Amazon main images perform best with specific elements. Main product photos should include 3D design, clear packaging details, multiple angles, centered positioning, and visible key features. A backup TOS-compliant version ensures listing safety while maximizing conversions.
What Works for Amazon Main Images (95% of the Time)
For every brand we work with, we optimize main images using a proven formula. Here’s what works 99% of the time:
✅ 3D Product Design
✅ Packaging with quantity, product name, color variations, and benefits
✅ 2-3 Dimensional Angles (no flat images)
✅ The Product Front and Center
✅ Scent or key features clearly displayed
We test these against the old images, and every time, this approach outperforms.
Why not 100%?
One outdoor lighting client proved us wrong—their best-performing image wasn’t even on a white background! It’s all about adapting to what works for the product.
For every brand, we also create two main images: one designed to convert and one TOS-approved to stay within Amazon’s rules.
Safe and effective!
Try it at your own risk, but it’s worked wonders for us.
For every brand we work with, we optimize main images using a proven formula. Here’s what works 99% of the time:
✅ 3D Product Design
✅ Packaging with quantity, product name, color variations, and benefits
✅ 2-3 Dimensional Angles (no flat images)
✅ The Product Front and Center
✅ Scent or key features clearly displayed
We test these against the old images, and every time, this approach outperforms.
Why not 100%?
One outdoor lighting client proved us wrong—their best-performing image wasn’t even on a white background! It’s all about adapting to what works for the product.
For every brand, we also create two main images: one designed to convert and one TOS-approved to stay within Amazon’s rules.
Safe and effective!
Try it at your own risk, but it’s worked wonders for us.
Jan 13, 2025 12:00AM
The Conversion Path Report tracks customer journeys across Amazon ad types. The report helps optimize ad spending by showing which combinations of Sponsored Display, Brands, and Products drive sales. It enables precise budget allocation through path analysis and New-to-Brand metrics tracking.
Adding more clarity to the new Conversion Path Report and how it can be utilized for daily optimizations.
Our team had an in-depth discussion and came up with some great insights.
We’re still brainstorming ways to leverage this report further by combining it with other data sources to improve campaign structure and optimization strategies.
Key Takeaways & Optimization Strategies
➡️Understanding Conversion Paths:
✅The Conversion Path Report provides a simplified view of the steps a shopper takes before purchasing, highlighting ad types like Sponsored Display, Sponsored Brands, and Sponsored Products.
✅By analyzing these paths, advertisers can identify which ad combinations or sequences lead to conversions and optimize budget allocation accordingly.
➡️Focus on New-to-Brand (NTB) Metrics:
✅NTB metrics are critical for understanding how campaigns attract new customers to the brand.
✅Use the report to identify campaigns driving the highest NTB sales. Allocate budgets strategically between NTB campaigns and those targeting repeat customers.
➡️Testing and Budget Allocation:
✅For paths starting or ending with specific ad types (e.g., Sponsored Display leading to Sponsored Products), test incremental budget shifts to see how it impacts conversions.
✅Weekly downloads of the report can track changes and refine spending based on performance.
➡️Avoid Duplication of Metrics:
✅NTB sales attribution is tied to the last ad touchpoint, reducing duplication risks.
✅Ensure unique data tracking by analyzing the last attribution path for NTB conversions.
➡️Combining Reports for Deeper Insights:
✅Merge Conversion Path data with Campaign Manager reports to analyze ACoS for individual paths and visualize sales contributions by ad type or strategy.
➡️Assigning Sales Weightage:
✅For paths involving multiple ad types, distribute sales proportionally:
100% for single ad types.
50% each for dual-touchpoint paths.
33% each for triple-touchpoint paths.
✅This helps estimate the true impact of each ad type on the conversion funnel.
➡️Dynamic Strategy Adjustment:
✅Monitor underperforming paths (e.g., Sponsored Display not leading to purchases) and reduce their budgets.
✅Reallocate to paths or combinations with higher sales or NTB contributions.
➡️Campaign Testing & Iteration:
✅Use the Conversion Path Report to experiment with ad types and paths weekly. Test different ad type combinations (e.g., Sponsored Brands → Sponsored Products → Purchase).
✅Adjust spend based on performance to identify effective strategies.
Our team had an in-depth discussion and came up with some great insights.
We’re still brainstorming ways to leverage this report further by combining it with other data sources to improve campaign structure and optimization strategies.
Key Takeaways & Optimization Strategies
➡️Understanding Conversion Paths:
✅The Conversion Path Report provides a simplified view of the steps a shopper takes before purchasing, highlighting ad types like Sponsored Display, Sponsored Brands, and Sponsored Products.
✅By analyzing these paths, advertisers can identify which ad combinations or sequences lead to conversions and optimize budget allocation accordingly.
➡️Focus on New-to-Brand (NTB) Metrics:
✅NTB metrics are critical for understanding how campaigns attract new customers to the brand.
✅Use the report to identify campaigns driving the highest NTB sales. Allocate budgets strategically between NTB campaigns and those targeting repeat customers.
➡️Testing and Budget Allocation:
✅For paths starting or ending with specific ad types (e.g., Sponsored Display leading to Sponsored Products), test incremental budget shifts to see how it impacts conversions.
✅Weekly downloads of the report can track changes and refine spending based on performance.
➡️Avoid Duplication of Metrics:
✅NTB sales attribution is tied to the last ad touchpoint, reducing duplication risks.
✅Ensure unique data tracking by analyzing the last attribution path for NTB conversions.
➡️Combining Reports for Deeper Insights:
✅Merge Conversion Path data with Campaign Manager reports to analyze ACoS for individual paths and visualize sales contributions by ad type or strategy.
➡️Assigning Sales Weightage:
✅For paths involving multiple ad types, distribute sales proportionally:
100% for single ad types.
50% each for dual-touchpoint paths.
33% each for triple-touchpoint paths.
✅This helps estimate the true impact of each ad type on the conversion funnel.
➡️Dynamic Strategy Adjustment:
✅Monitor underperforming paths (e.g., Sponsored Display not leading to purchases) and reduce their budgets.
✅Reallocate to paths or combinations with higher sales or NTB contributions.
➡️Campaign Testing & Iteration:
✅Use the Conversion Path Report to experiment with ad types and paths weekly. Test different ad type combinations (e.g., Sponsored Brands → Sponsored Products → Purchase).
✅Adjust spend based on performance to identify effective strategies.
Jan 13, 2025 12:00AM
Vendor Central adds detailed performance tracking across multiple dimensions. Users can analyze data by ASIN, brand, category, location, and more to identify top performers and growth opportunities.
You can now view performance data in your Vendor Central account with enhanced granularity:
✅ By ASIN
✅ By Brand
✅ By Category
✅ By Postcode
✅ By City
✅ By Country
With category and subcategory insights, you can easily identify which category is performing best and where to focus more for better results.
✅ By ASIN
✅ By Brand
✅ By Category
✅ By Postcode
✅ By City
✅ By Country
With category and subcategory insights, you can easily identify which category is performing best and where to focus more for better results.
Jan 13, 2025 12:00AM
Amazon's new AI update now clearly identifies and explains image compliance problems. The system provides specific details about what's wrong with uploads and offers solutions through Menu > Catalog > Upload Images > Submission Status > Content compliance issues.
🚨 RIP Mysterious Image Issues 🚨
📸 Who will miss mysterious image compliance issues? Nobody will!
Amazon just rolled out a pretty quiet but mighty update to how they notify you of image compliance issues.
👉 The down-low:
- RIP mysteries. From now on, Amazon's AI system will tell you exactly what's wrong with your image upload. This could be formatting or using language like "guaranteed health benefits."
- Amazon will tell you how to fix your image. Wow, maybe AI isn't so bad after all...
To view updates to your image uploads, go to: Menu > Catalog > Upload Images > Submission Status > click the Content compliance issues.
Ba da bing ba da BOOM!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
📸 Who will miss mysterious image compliance issues? Nobody will!
Amazon just rolled out a pretty quiet but mighty update to how they notify you of image compliance issues.
👉 The down-low:
- RIP mysteries. From now on, Amazon's AI system will tell you exactly what's wrong with your image upload. This could be formatting or using language like "guaranteed health benefits."
- Amazon will tell you how to fix your image. Wow, maybe AI isn't so bad after all...
To view updates to your image uploads, go to: Menu > Catalog > Upload Images > Submission Status > click the Content compliance issues.
Ba da bing ba da BOOM!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Jan 13, 2025 12:00AM
Amazon sellers face peak storage fees in January. Liquidation is the most viable solution for excess Q4 inventory when storage costs exceed potential monthly sales returns.
Even though it's January, Amazon sellers are still in PEAK fee season. 🔝
Why?
Because Monthly Inventory Storage Fees (and any Aged Inventory Surcharges) from December will be assessed between the 7th and 15th of this month.
So, if you're sitting on excess stock from Q4, and want to avoid a hefty storage bill, you have a decision to make:
1) Sell-through
2) Remove
3) Dispose/destroy
4) Liquidate
❌ Selling through the inventory is likely not an option. I mean, you were probably running promos on this inventory during Q4 and you couldn't clear it.
❌ Removals take *forever* to actually get the product back. And, it's going to come in onesie, twosie shipments because Amazon has the inventory distributed through its network. And, you're going to have to process and grade the inventory when it comes back.
❌ Disposals now cost the same as Removals (this change happened in 2023), so there's no longer an "arbitrage" opportunity in deciding to Remove vs Dispose.
✅ Which leaves...Liquidations.
I'll argue until I'm blue in the face 🥶 that this should be your default option for dealing with excess inventory on Amazon.
As a simple heuristic, you should liquidate all products for which:
👉 Upcoming Monthly Inventory Storage Fees > (T30D Sales x Cash Payout %)
Put differently, if your cost of keeping the product at Amazon for the next 30 days is going to exceed the cash returned to your balance sheet from the next 30 days of sales, then you should Liquidate.
(FYI: Cash Payout = Sales - Referral Fees - FBA Fees - PPC Costs)
Why?
Because Monthly Inventory Storage Fees (and any Aged Inventory Surcharges) from December will be assessed between the 7th and 15th of this month.
So, if you're sitting on excess stock from Q4, and want to avoid a hefty storage bill, you have a decision to make:
1) Sell-through
2) Remove
3) Dispose/destroy
4) Liquidate
❌ Selling through the inventory is likely not an option. I mean, you were probably running promos on this inventory during Q4 and you couldn't clear it.
❌ Removals take *forever* to actually get the product back. And, it's going to come in onesie, twosie shipments because Amazon has the inventory distributed through its network. And, you're going to have to process and grade the inventory when it comes back.
❌ Disposals now cost the same as Removals (this change happened in 2023), so there's no longer an "arbitrage" opportunity in deciding to Remove vs Dispose.
✅ Which leaves...Liquidations.
I'll argue until I'm blue in the face 🥶 that this should be your default option for dealing with excess inventory on Amazon.
As a simple heuristic, you should liquidate all products for which:
👉 Upcoming Monthly Inventory Storage Fees > (T30D Sales x Cash Payout %)
Put differently, if your cost of keeping the product at Amazon for the next 30 days is going to exceed the cash returned to your balance sheet from the next 30 days of sales, then you should Liquidate.
(FYI: Cash Payout = Sales - Referral Fees - FBA Fees - PPC Costs)
Jan 13, 2025 12:00AM
Chinese sellers now dominate Amazon with over 50% market share. US sellers have fallen to 45%, while Amazon launches "Amazon Haul" to directly connect Chinese sellers to U.S. buyers despite regulatory risks and quality concerns.
In 2024, China-based sellers increased their market share to more than 50% on Amazon.
American sellers have dropped below 50% nearly two years ago. However, Chinese sellers have grown above 50% only recently, as there is a small percentage of sellers in other countries. Based on Marketplace Pulse research, Chinese sellers now represent more than 50% of the top sellers on Amazon.com, with U.S. sellers representing roughly 45% and the rest in the U.K., Canada, or other countries. China’s share of all active sellers is even higher. (Some international sellers incorporate in the U.S., so American sellers’ actual share is lower than 45%)
Amazon acknowledged the Chinese seller market share on its marketplace for the first time in the annual Form 10-K filing with the SEC in February 2024, calling it “significant.” However, it was significant years before Amazon called it out — their share has steadily increased for nearly a decade on Amazon.com in the U.S. and its other worldwide marketplaces.
Percent of Top Amazon Sellers Based in China
In November 2024, Amazon introduced Amazon Haul, a new section on Amazon to buy directly from sellers in China. It is a small experiment; still, in December, Amazon heavily discounted it by subsidizing the discount (offering as much as 60% off everything). According to Marketplace Pulse data, 100% of Amazon Haul sellers are based in China, just like Temu, which Haul attempts to copy.
There is no “Made in America” section on Amazon, but Amazon rushed to get Amazon Haul out, an emoji-filled “Made in China” section. Of course, most of everything on Amazon is “Made in China,” even when sold by U.S. sellers. Yet, “Made in China” and “Sold by China” are starting to diverge as Chinese sellers shift their manufacturing to other countries like Vietnam to avoid tariffs. According to the annual reshoring index from Kearney, China accounts for less than half of the U.S.’s low-cost imports from Asia. China has been losing its share of imports while Chinese sellers on Amazon have been gaining.
That’s hundreds of billions of dollars in sales on Amazon globally by third-party sellers in China (given that sales by all third-party sellers on Amazon exceeded $500 billion in 2024). Amazon called that “significant” because it exposed the company to regulatory and tariff risks. It makes the same fee irrespective of where the seller is based, but nurturing sellers in China promises getting closer to the source at a significant expense of sellers, jobs, taxes, safety, quality, counterfeit, and many other issues in the U.S. Issues beyond Amazon — Walmart is at 30% Chinese sellers, up from 20% ago — as it executes in a market with little protectionism.
American sellers have dropped below 50% nearly two years ago. However, Chinese sellers have grown above 50% only recently, as there is a small percentage of sellers in other countries. Based on Marketplace Pulse research, Chinese sellers now represent more than 50% of the top sellers on Amazon.com, with U.S. sellers representing roughly 45% and the rest in the U.K., Canada, or other countries. China’s share of all active sellers is even higher. (Some international sellers incorporate in the U.S., so American sellers’ actual share is lower than 45%)
Amazon acknowledged the Chinese seller market share on its marketplace for the first time in the annual Form 10-K filing with the SEC in February 2024, calling it “significant.” However, it was significant years before Amazon called it out — their share has steadily increased for nearly a decade on Amazon.com in the U.S. and its other worldwide marketplaces.
Percent of Top Amazon Sellers Based in China
In November 2024, Amazon introduced Amazon Haul, a new section on Amazon to buy directly from sellers in China. It is a small experiment; still, in December, Amazon heavily discounted it by subsidizing the discount (offering as much as 60% off everything). According to Marketplace Pulse data, 100% of Amazon Haul sellers are based in China, just like Temu, which Haul attempts to copy.
There is no “Made in America” section on Amazon, but Amazon rushed to get Amazon Haul out, an emoji-filled “Made in China” section. Of course, most of everything on Amazon is “Made in China,” even when sold by U.S. sellers. Yet, “Made in China” and “Sold by China” are starting to diverge as Chinese sellers shift their manufacturing to other countries like Vietnam to avoid tariffs. According to the annual reshoring index from Kearney, China accounts for less than half of the U.S.’s low-cost imports from Asia. China has been losing its share of imports while Chinese sellers on Amazon have been gaining.
That’s hundreds of billions of dollars in sales on Amazon globally by third-party sellers in China (given that sales by all third-party sellers on Amazon exceeded $500 billion in 2024). Amazon called that “significant” because it exposed the company to regulatory and tariff risks. It makes the same fee irrespective of where the seller is based, but nurturing sellers in China promises getting closer to the source at a significant expense of sellers, jobs, taxes, safety, quality, counterfeit, and many other issues in the U.S. Issues beyond Amazon — Walmart is at 30% Chinese sellers, up from 20% ago — as it executes in a market with little protectionism.
Jan 13, 2025 12:00AM
Poor Amazon listing images directly impact sales performance. Effective product images need clear fonts, customer-focused content, and mobile optimization while highlighting the product without distractions. Simple image improvements can lead to better customer connection and increased sales.
Bad Amazon Images Are Costing You Sales
Your listing images should:
✅ Have readable fonts
✅ Be straightforward and customer-focused
✅ Resonate with your audience’s needs
✅ Be optimized for both desktop and mobile
✅ Highlight the product, not distractions
Small but essential changes that speak directly to your customers and what they’re looking for.
And when your images connect, your sales will too.
Fix your images, and watch the difference. 💯
Your listing images should:
✅ Have readable fonts
✅ Be straightforward and customer-focused
✅ Resonate with your audience’s needs
✅ Be optimized for both desktop and mobile
✅ Highlight the product, not distractions
Small but essential changes that speak directly to your customers and what they’re looking for.
And when your images connect, your sales will too.
Fix your images, and watch the difference. 💯
Jan 13, 2025 12:00AM
Sponsored Products now offers cross-retailer advertising capabilities. Advertisers can run campaigns on multiple retail websites while maintaining their existing workflow, allowing shoppers to complete purchases directly with chosen retailers. This update benefits retailers, advertisers, and shoppers through improved sales, broader reach, and easier product discovery.
🚨 OFFICIALLY ANNOUNCED 🚨 Sponsored Products x Cross Retailer capabilities! This means that when you launch a Sponsored Product campaign for a specific retailer, the ads will appear on that retailer's website, and shoppers will complete their purchase with the retailer.
"Start by selecting the retailer where your products are sold, and then build, manage, and measure your campaign using a similar workflow and controls that Sponsored Products offers today."
Key benefits (from Jeffrey Cohen):
• For Retailers: Improve customer experience and drive sales
• For Advertisers: Reach new customers across multiple stores (even without selling on Amazon!)
• For Shoppers: Discover relevant products more easily
MASSIVE update!
"Start by selecting the retailer where your products are sold, and then build, manage, and measure your campaign using a similar workflow and controls that Sponsored Products offers today."
Key benefits (from Jeffrey Cohen):
• For Retailers: Improve customer experience and drive sales
• For Advertisers: Reach new customers across multiple stores (even without selling on Amazon!)
• For Shoppers: Discover relevant products more easily
MASSIVE update!
Jan 13, 2025 12:00AM
Amazon's new tool tracks customer journeys across ad platforms. The Conversion Path Reporting system monitors 30-day customer paths through various ad channels, offering visual data and metrics to help businesses optimize their advertising strategies and budget allocation.
🔍📊 Amazon’s Conversion Path Reporting: Now Available on UI!
Amazon's new Conversion Path Reporting tool gives you a clear view of your customers' 30-day journey—from Sponsored Products to Amazon DSP and even Streaming TV. It’s like a map that shows how your ads help customers move toward making a purchase.
This tool isn’t just for reports—it’s a powerful way to build better ad strategies. With insights across different channels, you can smartly divide your budget between brand awareness, performance marketing, and more.
What’s Inside?
1️⃣ Easy-to-understand visuals of the top 5 paths customers take from first click to purchase.
2️⃣ "New to Brand" metrics to see how many new customers you're bringing in.
3️⃣ Key moments that show how your ads lead to sales.
This simple, user-friendly data helps you fine-tune your campaigns and get better results.
Amazon's new Conversion Path Reporting tool gives you a clear view of your customers' 30-day journey—from Sponsored Products to Amazon DSP and even Streaming TV. It’s like a map that shows how your ads help customers move toward making a purchase.
This tool isn’t just for reports—it’s a powerful way to build better ad strategies. With insights across different channels, you can smartly divide your budget between brand awareness, performance marketing, and more.
What’s Inside?
1️⃣ Easy-to-understand visuals of the top 5 paths customers take from first click to purchase.
2️⃣ "New to Brand" metrics to see how many new customers you're bringing in.
3️⃣ Key moments that show how your ads lead to sales.
This simple, user-friendly data helps you fine-tune your campaigns and get better results.
Jan 13, 2025 12:00AM
Amazon releases Conversion Path Report to all sellers. Previously exclusive to Amazon Marketing Cloud users. The report provides detailed customer journey insights across Sponsored Products, Sponsored Display, and DSP, including cost breakdowns and interaction metrics. Available through Campaign Manager or Reports section, this tool enables data-driven ad optimization for better ROAS.
🚨MEGA Breaking Amazon News 🚨
Amazon has very few wins these days but one recent one was making Conversion Path Report public.
Historically, this data was only available in Amazon Marketing Cloud. Most sellers weren't using AMC so this is truly a gift to brand owners.
It has always been somewhat of a mystery to 3P sellers how customers have interacted with their ads before making a purchase. It has ALWAYS felt like a "black box."
🎉 All that has changed!
What really blew my mind is that this report is not limited to just Sponsored Products. It applies to Sponsored Display and DSP as well.
💡 Instead of wondering how your customer found you, now you know whether is was from a single Sponsored Display ad or it was from a video ad that lead them to a Sponsored Product ad.
You not only get insights into how they became a customer but you also get a total cost breakdown and metrics for their "customer journey."
😍 Why this matters.
Ad optimization. More granular data will allow you to make sweeping changes to your ad strategy. Huge win for your ROAS.
🕵 Start leveraging this report by going to one of two places:
1- Visualized journeys in the Campaign Manager.
2- Download it from the Reports section.
See what I mean by calling this a gift from Amazon? Say goodbye to "gut feelings" about ad types and start using data as one of your newest hacks in 2025.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Amazon has very few wins these days but one recent one was making Conversion Path Report public.
Historically, this data was only available in Amazon Marketing Cloud. Most sellers weren't using AMC so this is truly a gift to brand owners.
It has always been somewhat of a mystery to 3P sellers how customers have interacted with their ads before making a purchase. It has ALWAYS felt like a "black box."
🎉 All that has changed!
What really blew my mind is that this report is not limited to just Sponsored Products. It applies to Sponsored Display and DSP as well.
💡 Instead of wondering how your customer found you, now you know whether is was from a single Sponsored Display ad or it was from a video ad that lead them to a Sponsored Product ad.
You not only get insights into how they became a customer but you also get a total cost breakdown and metrics for their "customer journey."
😍 Why this matters.
Ad optimization. More granular data will allow you to make sweeping changes to your ad strategy. Huge win for your ROAS.
🕵 Start leveraging this report by going to one of two places:
1- Visualized journeys in the Campaign Manager.
2- Download it from the Reports section.
See what I mean by calling this a gift from Amazon? Say goodbye to "gut feelings" about ad types and start using data as one of your newest hacks in 2025.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Jan 13, 2025 12:00AM
Product images drive Amazon sales in 2025. Strong visuals with clear USPs and benefits shown through high-quality photos and bold text convert better than listings with photos alone.
It‘s 2025 and there are still Amazon Listings that only include product photography without text 💀
Your listing images are your most important asset as customers quickly swipe through them to make a decision.
To make your listing images stand out:
- 1-2 USPs per Image
- High-Quality Product Shots (close ups, angles)
- Big, bold letters. Your benefits should directly grasp attention
For USPs: Read through reviews, find out what customers call out and really value when making their purchasing decisions.
These changes do not take tons of time or resources to implement - the example below was from a random amazon listing I saw tons of potential and took me 30-45 min including USP research and Canva to optimize.
Let’s get it! Nobody reads through bullets and descriptions anymore 🫡
Your listing images are your most important asset as customers quickly swipe through them to make a decision.
To make your listing images stand out:
- 1-2 USPs per Image
- High-Quality Product Shots (close ups, angles)
- Big, bold letters. Your benefits should directly grasp attention
For USPs: Read through reviews, find out what customers call out and really value when making their purchasing decisions.
These changes do not take tons of time or resources to implement - the example below was from a random amazon listing I saw tons of potential and took me 30-45 min including USP research and Canva to optimize.
Let’s get it! Nobody reads through bullets and descriptions anymore 🫡
Jan 13, 2025 12:00AM
Mueller's Amazon listing wastes valuable space with unreadable "Total Satisfaction Assurance" text. Better product details would highlight waffle quantity (5), size (8"), and key feature (nonstick surfaces).
If customers cannot read it, why add it?
Optimize for the SERP - unless you hate money.
Take a look a Mueller.
→ Large brand on Amazon.
See that heart with the branding on it?
⤷ Ok - now try and read the writing below it.
(I bet you just squinted like this guy.)
It says "Total Satisfaction Assurance".
Couple things here:
1. That sounds very cold.
2. That is not a USP on Amazon.
3. You cannot even read it.
So why put it?
Here is what would have been better:
1. Quantity of waffles - 5 waffles
2. Size of waffles - 8" diameter
3. True USP - Nonstick surfaces
See the difference?
⤷ I knew you would, silly goose.
Optimize for the SERP - unless you hate money.
Take a look a Mueller.
→ Large brand on Amazon.
See that heart with the branding on it?
⤷ Ok - now try and read the writing below it.
(I bet you just squinted like this guy.)
It says "Total Satisfaction Assurance".
Couple things here:
1. That sounds very cold.
2. That is not a USP on Amazon.
3. You cannot even read it.
So why put it?
Here is what would have been better:
1. Quantity of waffles - 5 waffles
2. Size of waffles - 8" diameter
3. True USP - Nonstick surfaces
See the difference?
⤷ I knew you would, silly goose.
Jan 13, 2025 12:00AM
Amazon ends "Try Before You Buy" service despite strong profits. Under CEO Andy Jassy, the company shifts focus from customer experience to shareholder value, marking a departure from Bezos-era priorities. Retail business takes backseat to GenAI and Adtech initiatives.
#Amazon Ends ‘Try Before You Buy’ in Another Move Prioritising Shareholders Over Customers 👎🔻
For those unfamiliar with the service:
'Try Before You Buy' allowed Prime members to order clothing, try it on, and decide whether to keep it before paying.
Shutting it down will undoubtedly improve Amazon's bottom line, considering that return rates average 20-30% in fashion categories.
The confusing part:
If any retailer can fund expensive but CX-focused initiatives, it's Amazon. The company is set to report another 10-12% in operating margin for Q4-2024.
Yet instead of focusing on long-term value to secure its competitive advantage, the tech giant chose short-term margin gains.
Which only leads to one conclusion:
𝗧𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝘁𝗵𝗲 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆.
And it reveals how Andy Jassy's focus is different to the one of Amazon founder Jeff Bezos:
Shareholder interests are taking priority, influencing the decision-making of Amazon's S-Team.
Suppliers have known this for quite some time:
→ 3P Sellers are facing higher fees and lower reimbursements
→ 1P Vendors are getting squeezed in trade negotiations
↳ At the same time, Amazon is cutting many of the initiatives that set it apart from its competition.
It's easy to see why:
GenAI and Adtech have become the love children of Amazon executives. Anything that clouds their performance will be axed over time.
The bottom line?
🚫 Amazon's Retail Business isn't the priority anymore. It now must operate at a profit and has officially entered Day 2.
---
Does Amazon's margin focus go too far?
Share your thoughts in the comments!
For those unfamiliar with the service:
'Try Before You Buy' allowed Prime members to order clothing, try it on, and decide whether to keep it before paying.
Shutting it down will undoubtedly improve Amazon's bottom line, considering that return rates average 20-30% in fashion categories.
The confusing part:
If any retailer can fund expensive but CX-focused initiatives, it's Amazon. The company is set to report another 10-12% in operating margin for Q4-2024.
Yet instead of focusing on long-term value to secure its competitive advantage, the tech giant chose short-term margin gains.
Which only leads to one conclusion:
𝗧𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝘁𝗵𝗲 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆.
And it reveals how Andy Jassy's focus is different to the one of Amazon founder Jeff Bezos:
Shareholder interests are taking priority, influencing the decision-making of Amazon's S-Team.
Suppliers have known this for quite some time:
→ 3P Sellers are facing higher fees and lower reimbursements
→ 1P Vendors are getting squeezed in trade negotiations
↳ At the same time, Amazon is cutting many of the initiatives that set it apart from its competition.
It's easy to see why:
GenAI and Adtech have become the love children of Amazon executives. Anything that clouds their performance will be axed over time.
The bottom line?
🚫 Amazon's Retail Business isn't the priority anymore. It now must operate at a profit and has officially entered Day 2.
---
Does Amazon's margin focus go too far?
Share your thoughts in the comments!
Jan 13, 2025 12:00AM
Better product images start with three key adjustments. Reduce image cropping, optimize product angles to fill negative space, and add valuable contextual information. Contact unit6.studio for professional product photography services.
Want Quick Results With Main Images? 👇
This is the first thing I always look at when asked "What can we improve?"
1. Reduce the crop
2. Find an angle or distribute your product to fill in the negative space
3. Think about what additional information can add value
Want to work with us? Go to www.unit6.studio 👈
This is the first thing I always look at when asked "What can we improve?"
1. Reduce the crop
2. Find an angle or distribute your product to fill in the negative space
3. Think about what additional information can add value
Want to work with us? Go to www.unit6.studio 👈
Jan 13, 2025 12:00AM
Amazon's new title requirements take effect January 21, 2025. Standard titles must not exceed 200 characters, with stricter limits for specific categories. Product titles should follow a specific format, exclude promotional phrases, and prioritize essential information like brand name, style, and key attributes.
Most of you are already aware of Amazon's new product title requirements, effective January 21, 2025.
Key new requirements:
✅For most product categories, titles may not exceed 200 characters, including spaces.
✅Special characters such as !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed unless they are part of the brand name.
✅Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.
👉When you delve into the full guidelines, you'll find that titles in certain categories, such as Apparel (limited to specific product types like outerwear, sleepwear, etc.), have stricter limits of 125-130 characters, including spaces, in the US, CA, and JP marketplaces.
👉Titles must also not contain promotional phrases such as "free shipping" or "100% quality guaranteed."
👉Amazon recommends keeping product titles under 80 characters, as mobile screens truncate longer titles.
👉Include only essential information to help customers quickly recognize and understand the product. Prioritize key details in the following order, if applicable:
Brand name
Flavor/style
Product type name
Key attribute (unique selling proposition)
Color
Size/pack count
Model number
👉For products with variations, include size and color details in the child ASIN titles, not in the parent ASIN title.
👉These are just a few suggestions. Be sure to review the complete guidelines before optimizing product titles. Missing critical details could result in listing suppression.
Key new requirements:
✅For most product categories, titles may not exceed 200 characters, including spaces.
✅Special characters such as !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed unless they are part of the brand name.
✅Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.
👉When you delve into the full guidelines, you'll find that titles in certain categories, such as Apparel (limited to specific product types like outerwear, sleepwear, etc.), have stricter limits of 125-130 characters, including spaces, in the US, CA, and JP marketplaces.
👉Titles must also not contain promotional phrases such as "free shipping" or "100% quality guaranteed."
👉Amazon recommends keeping product titles under 80 characters, as mobile screens truncate longer titles.
👉Include only essential information to help customers quickly recognize and understand the product. Prioritize key details in the following order, if applicable:
Brand name
Flavor/style
Product type name
Key attribute (unique selling proposition)
Color
Size/pack count
Model number
👉For products with variations, include size and color details in the child ASIN titles, not in the parent ASIN title.
👉These are just a few suggestions. Be sure to review the complete guidelines before optimizing product titles. Missing critical details could result in listing suppression.
Jan 13, 2025 12:00AM
Amazon adds bid adjustments for new Sponsored Brands placements. Advertisers can now modify bids for Product List and Rest of Search positions, expanding control beyond Top of Search placement.
Amazon is now providing the option to increase or decrease bids for placements other than Top of Search in Sponsored Brands campaigns.
Jan 13, 2025 12:00AM
Amazon's new Retail Ad Service extends sponsored product campaigns beyond its platform. The service lets brands advertise on partner retail sites through Amazon's ad console, offering campaign management and analytics while potentially revolutionizing retail media like AWS did for cloud computing.
Amazon Retail Ad Service: The AWS of Retail Media?
Amazon has introduced Retail Ad Service, taking a major step toward becoming a comprehensive ad tech provider, much like it did with its cloud computing arm, AWS.
But what exactly is Amazon Retail Ad Service, and where could it go next?
➡️ What It Is Now
It allows advertisers to launch Sponsored Product campaigns directly on partnered retail websites and apps, all managed through the Amazon Ads console.
Key highlights as of now:
◼︎ Ad Placement: Ads appear on the partnered retailer’s website/app—not Amazon.
◼︎ Product Linking: Ads direct customers to the product’s page on the retail partner’s platform.
◼︎ Eligibility: Brands must sell on the retailer’s platform to advertise there.
◼︎ Accessibility: Brands don’t need to sell on Amazon to use this service.
For example, if you’re a skincare brand selling on iHerb, you can create Sponsored Product ads directly from the Amazon Advertising Console. These ads can appear on iHerb’s browse pages, search results, and product detail pages. When customers click on an ad, they are directed to your product detail page on iHerb.
All performance data and insights are available within the Amazon Advertising Console, allowing you to track and optimize your campaigns without needing to have an Amazon store.
➡️ What It Could Become
The possibilities are vast. Amazon Retail Ad Service could empower retailers, big and small, to tap into the $50 billion+ ad business Amazon has built. Imagine:
◼︎ Local boutiques or niche e-commerce sites integrate sponsored ads seamlessly to enhance the shopping experience.
◼︎ Advertisers gaining access to new audiences across various platforms, expanding far beyond Amazon.
This service has the potential to become the advertising backbone for e-commerce, just as AWS is for cloud computing.
The question is: Will retailers embrace this innovation, or will they hesitate to collaborate with a competitor?
Amazon has introduced Retail Ad Service, taking a major step toward becoming a comprehensive ad tech provider, much like it did with its cloud computing arm, AWS.
But what exactly is Amazon Retail Ad Service, and where could it go next?
➡️ What It Is Now
It allows advertisers to launch Sponsored Product campaigns directly on partnered retail websites and apps, all managed through the Amazon Ads console.
Key highlights as of now:
◼︎ Ad Placement: Ads appear on the partnered retailer’s website/app—not Amazon.
◼︎ Product Linking: Ads direct customers to the product’s page on the retail partner’s platform.
◼︎ Eligibility: Brands must sell on the retailer’s platform to advertise there.
◼︎ Accessibility: Brands don’t need to sell on Amazon to use this service.
For example, if you’re a skincare brand selling on iHerb, you can create Sponsored Product ads directly from the Amazon Advertising Console. These ads can appear on iHerb’s browse pages, search results, and product detail pages. When customers click on an ad, they are directed to your product detail page on iHerb.
All performance data and insights are available within the Amazon Advertising Console, allowing you to track and optimize your campaigns without needing to have an Amazon store.
➡️ What It Could Become
The possibilities are vast. Amazon Retail Ad Service could empower retailers, big and small, to tap into the $50 billion+ ad business Amazon has built. Imagine:
◼︎ Local boutiques or niche e-commerce sites integrate sponsored ads seamlessly to enhance the shopping experience.
◼︎ Advertisers gaining access to new audiences across various platforms, expanding far beyond Amazon.
This service has the potential to become the advertising backbone for e-commerce, just as AWS is for cloud computing.
The question is: Will retailers embrace this innovation, or will they hesitate to collaborate with a competitor?
