Are You Paying for Another Seller’s Sales?
Here’s something most sellers don’t realize about Amazon advertising:
If you run Sponsored Brands or Sponsored Display campaigns but don’t have the Buy Box, your ads could be driving sales for a another seller—or even Amazon itself.
And the worst part? Those sales still show in your ad reports.
This ONLY applies if you’re competing with other sellers for the Buy Box.
How does this happen?
■ Sponsored Products attribute sales only to ASINs in the ad or sold by your Seller Central account ( Which is great- No issue)
■ Sponsored Brands & Sponsored Display attribute sales to any product from the same brand regardless of who is the seller—not just from your account.
■ If a third-party seller has the Buy Box, your ads will send traffic to their offer, and Amazon will count those sales as yours in attribution reports.
What this means for you:
✅ If you don’t have the Buy Box, pause Sponsored Brands & Sponsored Display—or risk paying for someone else’s sales.
Attribution doesn’t always mean your revenue. Are you sure your ad spend is working for you—not for someone else?
Join us for FREE to get instant email updates!
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Mar 24, 2025 12:00AM
Amazon's DeDiT framework enhances AI translation. By understanding context and ambiguity, ensuring accurate, contextually aware translations. This innovation refines AI search and machine learning, making Amazon's ecosystem reliable across languages and markets.
Amazon is not just selling worldwide. It is thinking worldwide.
AI is no longer just translating words, it is understanding them.
Imagine a world where AI doesn’t just translate words but understands them, detecting ambiguity, looking at context, and choosing the correct meaning before it translates.
That is Amazon’s new DeDiT framework (Detect, Disambiguate, and Translate) designed to think before it translates, ensuring accuracy and contextual awareness like never before.
But this isn’t just about making translations more accurate. It’s about giving AI actual reasoning abilities to make judgment calls like a human would.
✔️ AI will detect if a word has multiple meanings before translating.
✔️ It uses context clues from images and text to get the right meaning.
✔️ If no ambiguity exists, AI skips unnecessary steps and translates right away.
What makes this so interesting is that Amazon is refining Rufus, AI search, and machine learning systems to make them universally reliable across all languages and markets.
This shift ensures that search results and product recommendations are contextually relevant, no matter the language.
And instead of building new tools, Amazon is standardizing its AI’s ability to think and adapt, ensuring its ecosystem works just as well in Spanish, French, or Japanese as it does in English.
For sellers, this means AI-driven search will be more precise, making optimized listings even more powerful.
For agencies, this opens more localization opportunities and a bigger role in helping brands connect with global audiences.
The question is: Is this a breakthrough in making AI more adaptable, or is Amazon just making sure its AI dominance speaks every language?
AI is no longer just translating words, it is understanding them.
Imagine a world where AI doesn’t just translate words but understands them, detecting ambiguity, looking at context, and choosing the correct meaning before it translates.
That is Amazon’s new DeDiT framework (Detect, Disambiguate, and Translate) designed to think before it translates, ensuring accuracy and contextual awareness like never before.
But this isn’t just about making translations more accurate. It’s about giving AI actual reasoning abilities to make judgment calls like a human would.
✔️ AI will detect if a word has multiple meanings before translating.
✔️ It uses context clues from images and text to get the right meaning.
✔️ If no ambiguity exists, AI skips unnecessary steps and translates right away.
What makes this so interesting is that Amazon is refining Rufus, AI search, and machine learning systems to make them universally reliable across all languages and markets.
This shift ensures that search results and product recommendations are contextually relevant, no matter the language.
And instead of building new tools, Amazon is standardizing its AI’s ability to think and adapt, ensuring its ecosystem works just as well in Spanish, French, or Japanese as it does in English.
For sellers, this means AI-driven search will be more precise, making optimized listings even more powerful.
For agencies, this opens more localization opportunities and a bigger role in helping brands connect with global audiences.
The question is: Is this a breakthrough in making AI more adaptable, or is Amazon just making sure its AI dominance speaks every language?
Mar 24, 2025 12:00AM
E-commerce aggregators face a downturn. With Amazon-centric businesses seeing lower valuations due to investor caution. Sellers should diversify channels, build recurring revenue, use SaaS solutions, improve financial clarity, and enhance branding to stay competitive.
💰 AGGREGATOR CRASH: HOW SMART SELLERS WIN
Amazon and e-commerce aggregators have faced significant shifts recently, and sellers need to understand these market dynamics clearly.
Empire Flippers marketplace data paints a telling picture: the average revenue for online stores sold has dramatically declined—from $61,000 in 2020 to just $27,500 in 2023. This steep 55% drop reflects broader trends affecting the entire e-commerce space.
This downturn aligns with broader industry insights. According to Marketplace Pulse, traditional Amazon aggregators are currently struggling, primarily due to rising interest rates and a retreat of investors from risky ventures.
Investors now prioritize stable, predictable yields rather than growth potential alone. This risk aversion means fewer buyers and, consequently, lower valuations for Amazon-centric businesses.
Conversely, software aggregators are thriving. These companies focus on SaaS solutions and technology platforms that support Amazon and e-commerce sellers, benefiting from subscription revenue models and lower operational risks.
Quiet Light’s 2025 Amazon FBA report corroborates these findings, noting it’s unquestionably a buyer’s market now. With higher interest rates and a cautious investor mindset, sellers face tougher negotiations and reduced valuations.
However, there are specific strategies Amazon sellers can employ to maximize their business value despite these challenging conditions:
1️⃣ Diversify Channels: Businesses relying solely on Amazon are less attractive now. Consider branching into Shopify, Walmart, or niche marketplaces to lower perceived risk.
2️⃣ Build Recurring Revenue Streams: Buyers place a premium on predictable revenue. Subscription services or consumable products can significantly enhance your valuation.
3️⃣ Leverage Technology and Software: Optimize operations using SaaS solutions favored by thriving software aggregators to reduce overhead and boost efficiency.
4️⃣ Improve Financial Clarity: Buyers are cautious. Clear, transparent, and professionally managed financials help mitigate perceived risks, boosting buyer confidence and valuations.
5️⃣ Enhance Branding: Strong, defensible branding with unique product differentiation makes your business less vulnerable and more appealing to buyers.
Ultimately, sellers need to weigh the current lower valuations against their potential to grow further. For buyers, though, this climate presents unique opportunities to acquire robust businesses at attractive valuations.
Amazon and e-commerce aggregators have faced significant shifts recently, and sellers need to understand these market dynamics clearly.
Empire Flippers marketplace data paints a telling picture: the average revenue for online stores sold has dramatically declined—from $61,000 in 2020 to just $27,500 in 2023. This steep 55% drop reflects broader trends affecting the entire e-commerce space.
This downturn aligns with broader industry insights. According to Marketplace Pulse, traditional Amazon aggregators are currently struggling, primarily due to rising interest rates and a retreat of investors from risky ventures.
Investors now prioritize stable, predictable yields rather than growth potential alone. This risk aversion means fewer buyers and, consequently, lower valuations for Amazon-centric businesses.
Conversely, software aggregators are thriving. These companies focus on SaaS solutions and technology platforms that support Amazon and e-commerce sellers, benefiting from subscription revenue models and lower operational risks.
Quiet Light’s 2025 Amazon FBA report corroborates these findings, noting it’s unquestionably a buyer’s market now. With higher interest rates and a cautious investor mindset, sellers face tougher negotiations and reduced valuations.
However, there are specific strategies Amazon sellers can employ to maximize their business value despite these challenging conditions:
1️⃣ Diversify Channels: Businesses relying solely on Amazon are less attractive now. Consider branching into Shopify, Walmart, or niche marketplaces to lower perceived risk.
2️⃣ Build Recurring Revenue Streams: Buyers place a premium on predictable revenue. Subscription services or consumable products can significantly enhance your valuation.
3️⃣ Leverage Technology and Software: Optimize operations using SaaS solutions favored by thriving software aggregators to reduce overhead and boost efficiency.
4️⃣ Improve Financial Clarity: Buyers are cautious. Clear, transparent, and professionally managed financials help mitigate perceived risks, boosting buyer confidence and valuations.
5️⃣ Enhance Branding: Strong, defensible branding with unique product differentiation makes your business less vulnerable and more appealing to buyers.
Ultimately, sellers need to weigh the current lower valuations against their potential to grow further. For buyers, though, this climate presents unique opportunities to acquire robust businesses at attractive valuations.
Mar 24, 2025 12:00AM
Catcall campaigns offer valuable insights for Amazon PPC strategies. They help identify inventory issues, uncover low-cost converting ASINs, and ensure proper ad placements. Keep bids low and be patient for optimal results.
Important Ad strategy - Catcall Campaigns
Ever heard of Catcall campaigns? If you’re not running them, you might be missing out on valuable insights and easy wins in your Amazon PPC strategy.
I launched one with the lowest bids possible, and for one weeks nothing. No clicks, no movement. But then, out of nowhere, conversions started generating in at that same low bid.
Why should you run a Catcall campaign?
1. If you have a very huge SKUs list then, It helps you to understand inventory and ineligibility issues that could be blocking impressions.
2. It identifies unexpected converting ASINs that can drive sales at low costs.
3. It ensures your products are actually showing up where they should, giving you better control over your ad placements.
How to make it work?
The trick is to keep your budget & bids low. Ideally you should not spend more than 2% of your total spend. Patience is key because this campaign isn’t about generating massive sales, it’s about discovery and fine tuning your strategy.
Ever heard of Catcall campaigns? If you’re not running them, you might be missing out on valuable insights and easy wins in your Amazon PPC strategy.
I launched one with the lowest bids possible, and for one weeks nothing. No clicks, no movement. But then, out of nowhere, conversions started generating in at that same low bid.
Why should you run a Catcall campaign?
1. If you have a very huge SKUs list then, It helps you to understand inventory and ineligibility issues that could be blocking impressions.
2. It identifies unexpected converting ASINs that can drive sales at low costs.
3. It ensures your products are actually showing up where they should, giving you better control over your ad placements.
How to make it work?
The trick is to keep your budget & bids low. Ideally you should not spend more than 2% of your total spend. Patience is key because this campaign isn’t about generating massive sales, it’s about discovery and fine tuning your strategy.
Mar 24, 2025 12:00AM
Amazon's fairness is questioned by 63% of sellers, rising to 74.2% for private labels. Issues include black hat tactics, pay-to-win dynamics, conflicts with Amazon's private labels, Buy Box struggles, and inadequate seller support. Despite this, some argue Amazon accelerates product innovation and growth.
63% of Amazon Sellers think that Amazon is not a fair marketplace.
If we just look at Private Label Brands, that number jumps to 74.2%.
But what about the 1/3rd that think it's fair? Any compelling reasons?
CONTEXT
Amazon is the largest online marketplace. Hauling in over 40% of every dollar on e-commerce, it's the center of universe for ecom if we're being honest. With the leading sellers being small and medium sized businesses pulling in most the revenue, being a fair marketplace and being perceived as a fair marketplace is critical. Amazon needs trust from small brands and established brands.
Here's five ways Amazon isn't "fair".
1. Black Hat Sellers - Whether it's putting in blacklisted keywords into competitor listings, or going so far as getting competitive sellers taken down. This is where the stories of being the nice guy winning end. It's demoralizing when it's a repeated issue. Sometimes they wait until shopping holidays to take action.
2. Pay to Win - More and more it takes money to make money. How many great products never made it because they didn't have an advertising budget. Sure this isn't particularly unfair, but it doesn't leave new and emerging entrepreneurs able to succeed.
3. Amazon Private Label - This has all sorts of conflict of interest. Looking inside competitors data. Free advertising. If there's one thing Amazon can do to change perception, I'd look here first.
4. Buy Box Issues - Whether it's fighting for control with other sellers or Amazon's opaque suppression algorithms. It leads small and large brands throwing their hands in the air. After selling on over 100k Amazon FBA listings, I'm still seeing head scratchers.
5. Seller Support and Compliance Issues - Why does it feel like you're the only one getting scrutinized by Amazon. Or seller support is slow or unable to respond to a repeated listing takedown that is completely bogus.
So what about the case for Amazon being fair? It's easy to argue that Amazon has shortened the product improvement lifecycle. Every year, better and more compelling products are launched. Many of these are chosen by customers. These products win and get accelerated growth. The entrepreneurs dream. Amazon does take this seriously and makes changes rapidly.
TAKEAWAYS
Perception is truth. Even if there are a lot of fair parts to selling on Amazon, people don't feel that way right now. If that were Amazon's end goal, they'd certainly make changes. But they have many competing incentives and ultimately they're a business responsible to their shareholders.
Sellers are shareholders too. They have passion for thriving business and I for one hope that Amazon continues to improve.
Source: The Voice of the Amazon Seller report from SmartScout. For further insights like this, link in the comments.
If we just look at Private Label Brands, that number jumps to 74.2%.
But what about the 1/3rd that think it's fair? Any compelling reasons?
CONTEXT
Amazon is the largest online marketplace. Hauling in over 40% of every dollar on e-commerce, it's the center of universe for ecom if we're being honest. With the leading sellers being small and medium sized businesses pulling in most the revenue, being a fair marketplace and being perceived as a fair marketplace is critical. Amazon needs trust from small brands and established brands.
Here's five ways Amazon isn't "fair".
1. Black Hat Sellers - Whether it's putting in blacklisted keywords into competitor listings, or going so far as getting competitive sellers taken down. This is where the stories of being the nice guy winning end. It's demoralizing when it's a repeated issue. Sometimes they wait until shopping holidays to take action.
2. Pay to Win - More and more it takes money to make money. How many great products never made it because they didn't have an advertising budget. Sure this isn't particularly unfair, but it doesn't leave new and emerging entrepreneurs able to succeed.
3. Amazon Private Label - This has all sorts of conflict of interest. Looking inside competitors data. Free advertising. If there's one thing Amazon can do to change perception, I'd look here first.
4. Buy Box Issues - Whether it's fighting for control with other sellers or Amazon's opaque suppression algorithms. It leads small and large brands throwing their hands in the air. After selling on over 100k Amazon FBA listings, I'm still seeing head scratchers.
5. Seller Support and Compliance Issues - Why does it feel like you're the only one getting scrutinized by Amazon. Or seller support is slow or unable to respond to a repeated listing takedown that is completely bogus.
So what about the case for Amazon being fair? It's easy to argue that Amazon has shortened the product improvement lifecycle. Every year, better and more compelling products are launched. Many of these are chosen by customers. These products win and get accelerated growth. The entrepreneurs dream. Amazon does take this seriously and makes changes rapidly.
TAKEAWAYS
Perception is truth. Even if there are a lot of fair parts to selling on Amazon, people don't feel that way right now. If that were Amazon's end goal, they'd certainly make changes. But they have many competing incentives and ultimately they're a business responsible to their shareholders.
Sellers are shareholders too. They have passion for thriving business and I for one hope that Amazon continues to improve.
Source: The Voice of the Amazon Seller report from SmartScout. For further insights like this, link in the comments.
Mar 24, 2025 12:00AM
AI streamlines content creation. By enhancing research, ideation, product rendering, and copywriting. It efficiently gathers data, generates mockups, creates adjustable product renders, and crafts targeted copy, saving time and costs without sacrificing quality.
AI Created A+ Pages.... 😮
Want to cut costs and time and still deliver premium content?
We use AI a lot these days and love it.
Here is where AI is helping us with shortcuts without compromising on the output:
1️⃣ RESEARCH: We use the Deep Research Tool in Chat GPT - it scrapes the web, forums, and even Amazon to find out customer purchase motivations and barriers
2️⃣ IDEATION: Quick mockups for our content plan and photoshoot using Midjourney or FreePik to create detailed references for the entire team
3️⃣ PRODUCT RENDERS: Yes, you no longer need to spend money on 3D renders, we use AI to generate product renders that can be easily adjusted
4️⃣ COPY: Once you feed GPT all the research, it can create compelling copy that speaks directly to the needs and wants of the customer
How do you use AI?
Want to cut costs and time and still deliver premium content?
We use AI a lot these days and love it.
Here is where AI is helping us with shortcuts without compromising on the output:
1️⃣ RESEARCH: We use the Deep Research Tool in Chat GPT - it scrapes the web, forums, and even Amazon to find out customer purchase motivations and barriers
2️⃣ IDEATION: Quick mockups for our content plan and photoshoot using Midjourney or FreePik to create detailed references for the entire team
3️⃣ PRODUCT RENDERS: Yes, you no longer need to spend money on 3D renders, we use AI to generate product renders that can be easily adjusted
4️⃣ COPY: Once you feed GPT all the research, it can create compelling copy that speaks directly to the needs and wants of the customer
How do you use AI?
Mar 24, 2025 12:00AM
Amazon warns sellers: Remove meltable inventory by April 15, 2025, or face disposal fees. Products melting at 155°F, like chocolate and gummies, are banned from FBA until October 15. Check the Meltable ASIN list to avoid errors.
Amazon's summer tradition: melting your inventory and your patience.
Sellers of chocolate, gummies, and wax-based products, Amazon has spoken. If your inventory melts in heat, you have until April 15, 2025, to remove it from FBA before Amazon disposes of it.
That is right. After May 1, any leftover meltable stock will be marked unfulfillable and disposed of for a fee.
Quick recap
✔️ Meltable products are banned from FBA between April 15 and October 15
✔️ This includes anything that melts at 155°F, like chocolate, gummies, jelly, and wax-based products
✔️ You can still sell these products with FBM, but you must handle temperature-sensitive shipping
But even if you don't sell products with this condition, check the Meltable ASIN list, which Amazon updates regularly. Why? Sometimes Amazon includes listings that are NOT even close to meltable.
For example, I once had a seller selling a hairbrush that was mistakenly listed as meltable. Yes, a hairbrush!!
If your ASIN is listed and you disagree, submit a review request and proof that your product can withstand 155°F for extended periods. ASAP.
ASINs list: https://lnkd.in/gQjvnjEp
This rule is nothing new, but sellers get caught off guard every year. Do not be that seller.
Will you sell meltable products with FBM, or are you pausing sales until fall?
Sellers of chocolate, gummies, and wax-based products, Amazon has spoken. If your inventory melts in heat, you have until April 15, 2025, to remove it from FBA before Amazon disposes of it.
That is right. After May 1, any leftover meltable stock will be marked unfulfillable and disposed of for a fee.
Quick recap
✔️ Meltable products are banned from FBA between April 15 and October 15
✔️ This includes anything that melts at 155°F, like chocolate, gummies, jelly, and wax-based products
✔️ You can still sell these products with FBM, but you must handle temperature-sensitive shipping
But even if you don't sell products with this condition, check the Meltable ASIN list, which Amazon updates regularly. Why? Sometimes Amazon includes listings that are NOT even close to meltable.
For example, I once had a seller selling a hairbrush that was mistakenly listed as meltable. Yes, a hairbrush!!
If your ASIN is listed and you disagree, submit a review request and proof that your product can withstand 155°F for extended periods. ASAP.
ASINs list: https://lnkd.in/gQjvnjEp
This rule is nothing new, but sellers get caught off guard every year. Do not be that seller.
Will you sell meltable products with FBM, or are you pausing sales until fall?
Mar 24, 2025 12:00AM
99% of Amazon brands ignore influencer marketing. Insense simplifies finding the right influencers, automating agreements, and delivering content quickly. Join successful brands and claim $200 for your first campaign. Book a demo now.
🚨 Leverage Social Proof to Skyrocket Your Amazon Sales 🚨
🤯 Here’s a stat that will shock you. 99% of Amazon native brands have never touched or thought about investing in influencer marketing.
I write content for the top 1% of Amazon sellers so if you are reading this and feel convicted, it’s time to get your big boy pants on.
Trying to get influencers to promote your products on Meta and TikTok is freaking hard if you are doing it on your own.
Insense makes it EASY. Like ridiculously easy.
🤳 They have somehow cracked the code for finding you the RIGHT influencers.
Example: let’s say you sell dog toys. Do you really want to promote your products with a fitness model? Now dive deeper. Let’s say you find a dog lover influencer but then you find out that most of their followers are bots. Fruitless!
Don’t do that to yourself. Insense makes sure you and the influencer are aligned and all the paperwork is taken care of.
What makes Insense unique:
✅ Zero manual outreach! Creators apply to your campaigns in seconds.
✅ Over 60,000 VETTED content creators in over 20 countries!
✅ Automated agreements, payments, and content usage rights. I cannot stress how important this is.
✅ Receive UGC content within 10 days and sometimes sooner than that. When it comes to getting your UGC content, speed is mission-critical and Insense has a record of getting it into your hands wicked fast.
✅ Run diverse campaign types across platforms. They are an official partner of both Meta and TikTok. You’re in good hands.
As you know by now, there’s only so much growth that can happen on Amazon. 99% of my coaching clients sue influencers in some way and I bet we will see more chatter about this growth hack in 2025. Long gone are the days of relying on PPC alone. Influencer partnerships are the future.
💪 Join brands like Wholesome Wellness, Skinny Boost, Hungry Minds who have generated millions of impressions for their Amazon listings in 2025.
👉 Limited Time Offer: Insense is offering $200 towards your first campaign.
📅 Book a free demo to claim your offer: https://hubs.la/Q039XnQJ0
🤯 Here’s a stat that will shock you. 99% of Amazon native brands have never touched or thought about investing in influencer marketing.
I write content for the top 1% of Amazon sellers so if you are reading this and feel convicted, it’s time to get your big boy pants on.
Trying to get influencers to promote your products on Meta and TikTok is freaking hard if you are doing it on your own.
Insense makes it EASY. Like ridiculously easy.
🤳 They have somehow cracked the code for finding you the RIGHT influencers.
Example: let’s say you sell dog toys. Do you really want to promote your products with a fitness model? Now dive deeper. Let’s say you find a dog lover influencer but then you find out that most of their followers are bots. Fruitless!
Don’t do that to yourself. Insense makes sure you and the influencer are aligned and all the paperwork is taken care of.
What makes Insense unique:
✅ Zero manual outreach! Creators apply to your campaigns in seconds.
✅ Over 60,000 VETTED content creators in over 20 countries!
✅ Automated agreements, payments, and content usage rights. I cannot stress how important this is.
✅ Receive UGC content within 10 days and sometimes sooner than that. When it comes to getting your UGC content, speed is mission-critical and Insense has a record of getting it into your hands wicked fast.
✅ Run diverse campaign types across platforms. They are an official partner of both Meta and TikTok. You’re in good hands.
As you know by now, there’s only so much growth that can happen on Amazon. 99% of my coaching clients sue influencers in some way and I bet we will see more chatter about this growth hack in 2025. Long gone are the days of relying on PPC alone. Influencer partnerships are the future.
💪 Join brands like Wholesome Wellness, Skinny Boost, Hungry Minds who have generated millions of impressions for their Amazon listings in 2025.
👉 Limited Time Offer: Insense is offering $200 towards your first campaign.
📅 Book a free demo to claim your offer: https://hubs.la/Q039XnQJ0
Mar 24, 2025 12:00AM
Optimize your main image quickly by improving the existing one. Avoid drastic changes; instead, make small, iterative adjustments and test them for effectiveness.
What is the fastest way to optimize your main image?👇
Should it take long to optimize your main image?
Yes and no...
What is the fastest way?
A lot of the time instead of trying to re-invent your main image, ask yourself what can I improve in the current one.
Do not come up with insane ideas, try to re-work your current one and simply improve it.
You can achieve significant results by a simple iteration process.
Make small adjustments at a time and test them.
Should it take long to optimize your main image?
Yes and no...
What is the fastest way?
A lot of the time instead of trying to re-invent your main image, ask yourself what can I improve in the current one.
Do not come up with insane ideas, try to re-work your current one and simply improve it.
You can achieve significant results by a simple iteration process.
Make small adjustments at a time and test them.
Mar 24, 2025 12:00AM
Amazon highlights sustainability with a new slide. Products with Climate Pledge Friendly certification will have their eco-friendly credentials showcased below the A+ content, ensuring visibility and enhancing brand impact.
Amazon is introducing a new 'Focus on Sustainability' slide below the A+ page. Any product that is Climate Pledge Friendly certified will have its sustainability certifications highlighted.
In the example below, the product is certified for 'Compact by Design'. Placing this section below the A+ content ensures that every customer viewing the product details sees it, creating a positive impact for the brand.
In the example below, the product is certified for 'Compact by Design'. Placing this section below the A+ content ensures that every customer viewing the product details sees it, creating a positive impact for the brand.
Mar 24, 2025 12:00AM
Ad performance suffers from common mistakes by brands. Issues include poor campaign structure, excessive keywords, reliance on one ad type, ineffective negative keywords, ignoring top placements, and lack of defensive strategy. Addressing these can boost sales significantly.
After auditing multiple brands this quarter, we noticed a recurring pattern of mistakes that are hurting ad performance.
The surprising part? Both big and small brands are making them!
Here are some key issues we found:
1. Poor Campaign Structure - No clear naming conventions, multiple products in a single campaign, and excessive ad groups making optimization difficult.
Fix: Use a structured approach with clear naming and one product per campaign.
2. Too Many Keywords in One Campaign - Some campaigns had 50+ keywords, leading to uneven budget distribution.
Fix: Stick to 20-25 keywords per ad group for better performance.
3. Relying Only on Sponsored Product Ads - Many brands ignore Sponsored Brand, Video & Display Ads missing out on better placements and brand awareness.
Fix: Diversify your strategy - Test SB Video, Sponsored Display, and Display Video campaigns.
4. Ineffective Negative Keyword Strategy - Either no negatives or blocking relevant keywords, leading to wasted spend.
Fix: Regularly audit negatives & ensure only irrelevant terms are excluded.
5. Ignoring TOS Placements - 70% of sales on Amazon happen at the top of search, yet many brands aren’t showing up there.
Fix: Optimize Placement bidding for top placements & leverage Sponsored Brand Video ads.
6. No Defensive Strategy - Brands are letting competitors bid on their own keywords and their losing potential customers.
Fix: Run branded keyword & Defensive campaigns to protect your brand.
Results & Impact
After implementing these optimizations, we have seen remarkable growth across multiple accounts, with sales increasing by more than 80%-100% and even 150% in some cases. These improvements came from addressing small but crucial details that many brands overlook.
🔍 Want a free audit? Link is in the comment. Kindly fill the form.
The surprising part? Both big and small brands are making them!
Here are some key issues we found:
1. Poor Campaign Structure - No clear naming conventions, multiple products in a single campaign, and excessive ad groups making optimization difficult.
Fix: Use a structured approach with clear naming and one product per campaign.
2. Too Many Keywords in One Campaign - Some campaigns had 50+ keywords, leading to uneven budget distribution.
Fix: Stick to 20-25 keywords per ad group for better performance.
3. Relying Only on Sponsored Product Ads - Many brands ignore Sponsored Brand, Video & Display Ads missing out on better placements and brand awareness.
Fix: Diversify your strategy - Test SB Video, Sponsored Display, and Display Video campaigns.
4. Ineffective Negative Keyword Strategy - Either no negatives or blocking relevant keywords, leading to wasted spend.
Fix: Regularly audit negatives & ensure only irrelevant terms are excluded.
5. Ignoring TOS Placements - 70% of sales on Amazon happen at the top of search, yet many brands aren’t showing up there.
Fix: Optimize Placement bidding for top placements & leverage Sponsored Brand Video ads.
6. No Defensive Strategy - Brands are letting competitors bid on their own keywords and their losing potential customers.
Fix: Run branded keyword & Defensive campaigns to protect your brand.
Results & Impact
After implementing these optimizations, we have seen remarkable growth across multiple accounts, with sales increasing by more than 80%-100% and even 150% in some cases. These improvements came from addressing small but crucial details that many brands overlook.
🔍 Want a free audit? Link is in the comment. Kindly fill the form.
Mar 24, 2025 12:00AM
Amazon introduces key metrics in Vendor Central. Sales Discount and Contra COGS, crucial for reconciling Net PPM, now accessible to 1P Vendors. Available at account and ASIN levels, these can be tracked YoY. Access via Vendor Central's Retail Analytics.
🚨 #Amazon quietly launched two very important metrics in Vendor Central:
- Sales Discount, and
- Contra GOGS
This is big news, since these metrics are needed to reconcile Amazon's Net PPM - but Amazon never shared them with 1P Vendors.
Until now.
For context:
- Sales Discount includes any savings given to end shoppers but not reflected in the Average Selling Price.
- Contra COGS summarises the $ value of all trade terms with Amazon.
Both metrics are now available at the account and ASIN level.
📍To access them, follow these steps:
1- Open Vendor Central -> Retail Analytics -> Net PPM.
2- Click on "Customise columns."
3- Select "Sales discount" and "Contra-COGs".
That's it. ✅
You can even track metric changes Year-over-Year (YoY).
- Sales Discount, and
- Contra GOGS
This is big news, since these metrics are needed to reconcile Amazon's Net PPM - but Amazon never shared them with 1P Vendors.
Until now.
For context:
- Sales Discount includes any savings given to end shoppers but not reflected in the Average Selling Price.
- Contra COGS summarises the $ value of all trade terms with Amazon.
Both metrics are now available at the account and ASIN level.
📍To access them, follow these steps:
1- Open Vendor Central -> Retail Analytics -> Net PPM.
2- Click on "Customise columns."
3- Select "Sales discount" and "Contra-COGs".
That's it. ✅
You can even track metric changes Year-over-Year (YoY).
Mar 24, 2025 12:00AM
Amazon uses text on images. As evidenced by a recent incident where text appeared around an image, title, and review area but disappeared upon further inspection. The item was later removed, suggesting Amazon's error in revealing this capability.
Does Amazon read/use text on images?
Yes. And I just caught them live doing it.
Take a look at this image.
→ Text on package? Shown floating around.
→ Text on callout? Shown floating around.
Around the image.
Around the title.
Even around the review area.
When I clicked into the item?
⤷ Not there.
When I looked up the item later?
⤷ Item is gone from Amazon.
It looks like Amazon goofed & exposed themselves.
(And quickly removed evidence.)
Andrew Bell has had many theories on this from doing extensive research - and this definitely amplifies it.
No chance a brand themselves can edit this.
⤷ How can they get text near review/title?
Just goes to show you:
Text on images IS in play for SOMETHING.
Yes. And I just caught them live doing it.
Take a look at this image.
→ Text on package? Shown floating around.
→ Text on callout? Shown floating around.
Around the image.
Around the title.
Even around the review area.
When I clicked into the item?
⤷ Not there.
When I looked up the item later?
⤷ Item is gone from Amazon.
It looks like Amazon goofed & exposed themselves.
(And quickly removed evidence.)
Andrew Bell has had many theories on this from doing extensive research - and this definitely amplifies it.
No chance a brand themselves can edit this.
⤷ How can they get text near review/title?
Just goes to show you:
Text on images IS in play for SOMETHING.
Mar 24, 2025 12:00AM
Amazon's Brand Builder tool tracks brand progress with key metrics. It offers insights to enhance trust, recognition, and customer connections, driving sales growth. Brands are categorized into five stages, with monthly data updates in Seller Central.
Amazon launched the Brand Builder tool, which helps you track your brand-building progress with key metrics and personalized recommendations.
This new tool provides tailored insights to strengthen your brand by building trust, increasing recognition, and fostering lasting customer connections, key drivers of sales growth.
Amazon Brand Builder categorizes your brand into one of five stages: Launch Viable Selection, Establish Brand Identity, Grow Brand Awareness, Build Brand Loyalty, and Strengthen Brand Recall.
You can find it under the Brands menu in Seller Central by clicking Build Your Brand. Data refreshes monthly so stay updated on your progress.
This new tool provides tailored insights to strengthen your brand by building trust, increasing recognition, and fostering lasting customer connections, key drivers of sales growth.
Amazon Brand Builder categorizes your brand into one of five stages: Launch Viable Selection, Establish Brand Identity, Grow Brand Awareness, Build Brand Loyalty, and Strengthen Brand Recall.
You can find it under the Brands menu in Seller Central by clicking Build Your Brand. Data refreshes monthly so stay updated on your progress.
Mar 24, 2025 12:00AM
Nutrafol pays $1.35M monthly in Amazon referral fees for one product. With over $9M in monthly revenue, understanding profitability and pricing is crucial, especially on platforms like Amazon where fees are unavoidable.
Nutrafol pays $1,353,264 in referral fees every month to Amazon for ONE product!
To size that up, Amazon can pay for 130 employees because of Nutrafol's generous contributions. I sure hope seller support pays attention to Nutrafol's support cases.
CONTEXT:
Referral fees are the cost of doing business on Amazon. Every sale from a third party seller (which make up the majority of the sales) Amazon charges a referral fee. Most the time it's 15%.
Nutrafol is a category leader in many respects.
It does an ungodly amount of monthy revenue for a single ASIN. It's over $9m and has held onto this or even higher for months. There's no way to avoid this fee. This is the cost of doing business on Amazon. If you raise your price, this fee scales with you! No way of hiding.
TAKEAWAYS:
Understanding your products profitability is important. I personally have Amazon's fee structures tattooed on my thigh. My wife loves it. You need to price your products to take in all the overhead and variable costs. This is especially important if you sell on multiple channels because as we all know, Amazon likes to be the least expensive!
To size that up, Amazon can pay for 130 employees because of Nutrafol's generous contributions. I sure hope seller support pays attention to Nutrafol's support cases.
CONTEXT:
Referral fees are the cost of doing business on Amazon. Every sale from a third party seller (which make up the majority of the sales) Amazon charges a referral fee. Most the time it's 15%.
Nutrafol is a category leader in many respects.
It does an ungodly amount of monthy revenue for a single ASIN. It's over $9m and has held onto this or even higher for months. There's no way to avoid this fee. This is the cost of doing business on Amazon. If you raise your price, this fee scales with you! No way of hiding.
TAKEAWAYS:
Understanding your products profitability is important. I personally have Amazon's fee structures tattooed on my thigh. My wife loves it. You need to price your products to take in all the overhead and variable costs. This is especially important if you sell on multiple channels because as we all know, Amazon likes to be the least expensive!
Mar 17, 2025 12:00AM
Amazon is increasing AWD fees in 2025. Affecting storage and processing costs. Storage rates rise by 16.7%, and processing fees split into inbound and outbound charges. AWD remains cheaper than FBA, but the cost advantage is reduced.
☠️ Amazon Raises AWD Fees for 2025 ☠️
Amazon sellers, heads up—significant changes are coming to Amazon Warehousing and Distribution (AWD) fees in 2025. Amazon is set to increase AWD rates starting April 1, 2025, impacting storage and processing costs for sellers. I hate to bring you more bad news, but there's no escaping it.
Did you really believe Amazon when they said that they would not raise fees in 2025? I'm sorry but if you fell for that, YNGMI.
👉 Here’s the breakdown:
Storage Fee Hike: The base storage rate will jump from $0.48 to $0.56 per cubic foot—a 16.7% increase. Even with the “Smart Storage” discount (now upped to 15% from 10%), the effective rate rises from $0.43 to $0.48 per cubic foot. 🤯
Processing Fees Split: AWD processing fees will now separate into inbound ($0.47-$0.81 per unit) and outbound ($0.18-$0.61 per unit) charges, replacing the previous combined fee of $0.65-$1.42. This shift will raise costs depending on your shipment patterns.
Why the Change? Don't ask stupid questions. Amazon money printer goes brrrrr.
Takeaway for YOU: While AWD remains cheaper than FBA storage ($0.87-$2.40 per cubic foot), these increases erode some of its cost advantage. Sellers relying on AWD as a buffer for FBA replenishment will feel the squeeze big time.
I want to know what you think. Are you rethinking your inventory strategy or doubling down on AWD? Drop your comments below!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Amazon sellers, heads up—significant changes are coming to Amazon Warehousing and Distribution (AWD) fees in 2025. Amazon is set to increase AWD rates starting April 1, 2025, impacting storage and processing costs for sellers. I hate to bring you more bad news, but there's no escaping it.
Did you really believe Amazon when they said that they would not raise fees in 2025? I'm sorry but if you fell for that, YNGMI.
👉 Here’s the breakdown:
Storage Fee Hike: The base storage rate will jump from $0.48 to $0.56 per cubic foot—a 16.7% increase. Even with the “Smart Storage” discount (now upped to 15% from 10%), the effective rate rises from $0.43 to $0.48 per cubic foot. 🤯
Processing Fees Split: AWD processing fees will now separate into inbound ($0.47-$0.81 per unit) and outbound ($0.18-$0.61 per unit) charges, replacing the previous combined fee of $0.65-$1.42. This shift will raise costs depending on your shipment patterns.
Why the Change? Don't ask stupid questions. Amazon money printer goes brrrrr.
Takeaway for YOU: While AWD remains cheaper than FBA storage ($0.87-$2.40 per cubic foot), these increases erode some of its cost advantage. Sellers relying on AWD as a buffer for FBA replenishment will feel the squeeze big time.
I want to know what you think. Are you rethinking your inventory strategy or doubling down on AWD? Drop your comments below!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Mar 17, 2025 12:00AM
Clinique's Amazon Brandstore now features live chat. Allowing real-time customer interaction with brand ambassadors. This enhancement showcases the potential of Brandstores for those with substantial budgets.
Only BIG brands can do that
with a BIG budget 🤫
Recently, Clinique has added a completely new function to its Amazon Brandstore in addition to the follow button:
👉 Live Chat
This means customers can ask questions – and brand ambassadors at Amazon answer them in real time.
The Brandstore has long been more than just a store.
He can do much more if you have 😜 the budget for it
What do you think about that?
Would you use the feature?
with a BIG budget 🤫
Recently, Clinique has added a completely new function to its Amazon Brandstore in addition to the follow button:
👉 Live Chat
This means customers can ask questions – and brand ambassadors at Amazon answer them in real time.
The Brandstore has long been more than just a store.
He can do much more if you have 😜 the budget for it
What do you think about that?
Would you use the feature?
Mar 17, 2025 12:00AM
Amazon's 2025 fee updates for MCD and AWD take effect April 1. MCD shifts to distance-based fees, while AWD offers Smart Storage discounts for consistent inventory. Separate processing fees and new pricing tiers are introduced.
Good news, you can get discounts on AWD. The catch? You need to master Amazon’s inventory management puzzle first.
Back in December, we talked about Amazon’s 2025 fee updates and how they would impact Multi-Channel Distribution (MCD) and Amazon Warehousing and Distribution (AWD). Well, April 1 is right around the corner, and those changes are about to take effect.
If you use MCD or AWD, your logistics costs could look very different soon.
Quick Recap of what is changing
MCD Outbound Transportation Fees
MCD has allowed sellers to use Amazon’s logistics network for orders outside of Amazon. Until now, shipping costs were fixed, but that is changing.
✔️ Old model: Flat transportation fee, regardless of distance
✔️ New model: Distance-based fees, meaning longer shipments will cost more
AWD Updates
AWD is Amazon’s centralized inventory hub, but it is also getting a major pricing update.
✔️ Smart Storage discounts: Sellers maintaining consistent inventory levels get 10 percent off storage fees
✔️ Processing fees split: Inbound and outbound processing fees will now be separate charges
✔️ New pricing tiers: Base rates, Smart Storage rates, and Amazon Managed rates will determine costs based on inventory management
So, are these changes helping sellers streamline operations, or is this just another way for Amazon to shift costs?
I would love to hear your take on this as we get closer to April.
Back in December, we talked about Amazon’s 2025 fee updates and how they would impact Multi-Channel Distribution (MCD) and Amazon Warehousing and Distribution (AWD). Well, April 1 is right around the corner, and those changes are about to take effect.
If you use MCD or AWD, your logistics costs could look very different soon.
Quick Recap of what is changing
MCD Outbound Transportation Fees
MCD has allowed sellers to use Amazon’s logistics network for orders outside of Amazon. Until now, shipping costs were fixed, but that is changing.
✔️ Old model: Flat transportation fee, regardless of distance
✔️ New model: Distance-based fees, meaning longer shipments will cost more
AWD Updates
AWD is Amazon’s centralized inventory hub, but it is also getting a major pricing update.
✔️ Smart Storage discounts: Sellers maintaining consistent inventory levels get 10 percent off storage fees
✔️ Processing fees split: Inbound and outbound processing fees will now be separate charges
✔️ New pricing tiers: Base rates, Smart Storage rates, and Amazon Managed rates will determine costs based on inventory management
So, are these changes helping sellers streamline operations, or is this just another way for Amazon to shift costs?
I would love to hear your take on this as we get closer to April.
Mar 17, 2025 12:00AM
Amazon enforces strict title policies, blocking non-compliant listings. Titles over 200 characters, redundant keywords, and banned characters trigger errors. Sellers must prioritize audience-driven optimization over keyword stuffing to avoid penalties.
Amazon is cracking down on bad titles. Good thing your competitors still have theirs.
If you thought Amazon’s title policy update was just a warning, think again. Sellers are now getting hard errors when trying to update non-compliant listings.
🔴 New Amazon error encountered: 100470
⚠️ Error Message: Your title contains redundant information or violates the length requirement
Amazon is now fully enforcing the title restrictions rolled out in January, meaning you will have issues updating your listings if your titles do not comply.
✔️ Titles exceeding 200 characters will be blocked
✔️ Duplicate and excessive keywords will trigger errors
✔️ Banned special characters will stop updates
✔️ The AI Review Listing Updates system is enforcing changes automatically
And if you think for a second, it makes sense that Amazon is moving away from keyword stuffing and toward audience-driven optimization.
This is one of the most obvious changes that tells me that Amazon is changing ranking systems and how we build listings.
Keyword stuffing is officially against the policies and sellers need to embrace AI optimization practices (semantic SEO)
In other words, this policy shows us that we must start prioritizing intent, behavior, and relevance over keyword density. That way, we don't just keep our listings clean and consistent but also optimize the content for how our audience shop.
What stands out from all this change is the reality that Amazon is changing how products get discovered.
This change is intended not only to make content more digestible for customers but also to help IA better understand our products and match them with the customer's intent.
The question is, are you adjusting your strategy or waiting until your listings get flagged?
If you thought Amazon’s title policy update was just a warning, think again. Sellers are now getting hard errors when trying to update non-compliant listings.
🔴 New Amazon error encountered: 100470
⚠️ Error Message: Your title contains redundant information or violates the length requirement
Amazon is now fully enforcing the title restrictions rolled out in January, meaning you will have issues updating your listings if your titles do not comply.
✔️ Titles exceeding 200 characters will be blocked
✔️ Duplicate and excessive keywords will trigger errors
✔️ Banned special characters will stop updates
✔️ The AI Review Listing Updates system is enforcing changes automatically
And if you think for a second, it makes sense that Amazon is moving away from keyword stuffing and toward audience-driven optimization.
This is one of the most obvious changes that tells me that Amazon is changing ranking systems and how we build listings.
Keyword stuffing is officially against the policies and sellers need to embrace AI optimization practices (semantic SEO)
In other words, this policy shows us that we must start prioritizing intent, behavior, and relevance over keyword density. That way, we don't just keep our listings clean and consistent but also optimize the content for how our audience shop.
What stands out from all this change is the reality that Amazon is changing how products get discovered.
This change is intended not only to make content more digestible for customers but also to help IA better understand our products and match them with the customer's intent.
The question is, are you adjusting your strategy or waiting until your listings get flagged?
Mar 17, 2025 12:00AM
Amazon strengthens A2A sales. New ungating language, order ID fields for claims, and support suggesting reselling on Amazon. A2A aligns with TOS, with no expected changes.
Amazon continues to double down on allowing A2A (Amazon to Amazon) on the platform.
1. They added language to the ungating screen.
2. They have a field to input Amazon order IDs when appealing claims.
3. New one! Amazon customer support outright suggesting to resell a product back on Amazon.
Item came in expired, chat was opened to request a refund and here is what the rep said (see picture):
A2A continues to remain with TOS and we will keep firing orders until that changes, but I am no worried about that anytime soon.
CC: @Chadventures_ for the screenshot.
1. They added language to the ungating screen.
2. They have a field to input Amazon order IDs when appealing claims.
3. New one! Amazon customer support outright suggesting to resell a product back on Amazon.
Item came in expired, chat was opened to request a refund and here is what the rep said (see picture):
A2A continues to remain with TOS and we will keep firing orders until that changes, but I am no worried about that anytime soon.
CC: @Chadventures_ for the screenshot.
Mar 17, 2025 12:00AM
Last-touch attribution misleads ad optimization by crediting the wrong ad. Amazon's new Multi-Touch Attribution in Seller Central reveals true ad impact, potentially changing how ROAS is measured and optimized.
The Dangerous Amazon Ad Optimization Trap Nobody Talks About
Last-Touch Sales Attribution.
It seems small, but it changes everything about how you optimize.
Imagine this:
A customer searches "Sandals for Women." Your Sponsored Product Ad (#1) appears. They click and view your listing. On your product page, they spot another Sponsored Product Ad (#2). Curious, they click on Ad #2, but quickly lose interest. They go back and buy the first product.
Guess which ad gets the credit?
Sponsored Ad #2, which didn’t lead to the sale.
The problem is clear.
When optimizing, Ad #1—the one that truly brought the sale—gets no credit.
You might wrongly reduce its spend or even pause it. Meanwhile, Ad #2 looks like a winner, though it didn’t help much.
This misleads your decisions and hurts sales.
Amazon Marketing Cloud (AMC) fixes this. It could offer different multi-touch attribution that shows the real impact of each ad.
But AMC can feel complex, even out of reach.
Good news:
Amazon is releasing Multi-Touch Attribution right in Seller Central.
You can now clearly see both Last-Touch and Multi-Touch results side by side. Ads you thought were costly might actually be driving your sales.
Will you use multi-touch attribution or stick with Last-Click?
I believe how we measure ROAS and optimize ads will change greatly.
Last-Touch Sales Attribution.
It seems small, but it changes everything about how you optimize.
Imagine this:
A customer searches "Sandals for Women." Your Sponsored Product Ad (#1) appears. They click and view your listing. On your product page, they spot another Sponsored Product Ad (#2). Curious, they click on Ad #2, but quickly lose interest. They go back and buy the first product.
Guess which ad gets the credit?
Sponsored Ad #2, which didn’t lead to the sale.
The problem is clear.
When optimizing, Ad #1—the one that truly brought the sale—gets no credit.
You might wrongly reduce its spend or even pause it. Meanwhile, Ad #2 looks like a winner, though it didn’t help much.
This misleads your decisions and hurts sales.
Amazon Marketing Cloud (AMC) fixes this. It could offer different multi-touch attribution that shows the real impact of each ad.
But AMC can feel complex, even out of reach.
Good news:
Amazon is releasing Multi-Touch Attribution right in Seller Central.
You can now clearly see both Last-Touch and Multi-Touch results side by side. Ads you thought were costly might actually be driving your sales.
Will you use multi-touch attribution or stick with Last-Click?
I believe how we measure ROAS and optimize ads will change greatly.
Mar 17, 2025 12:00AM
Weekend sales fluctuations on Amazon are significant. Some accounts thrive, while others, especially business products, see over 50% drops. Adjust ad budgets accordingly to optimize performance.
On Amazon, Weekend Drops Are Real!
It's super important to analyze on an account and see which day of the week is performing better than others.
We have many account that will perform better during weekends, and many accounts (especially business products) that will perform worse during weekends.
Look at this account below, sales drop by over 50% every weekend and it is super important to adjust the the ad budgets accordingly!
It's super important to analyze on an account and see which day of the week is performing better than others.
We have many account that will perform better during weekends, and many accounts (especially business products) that will perform worse during weekends.
Look at this account below, sales drop by over 50% every weekend and it is super important to adjust the the ad budgets accordingly!
Mar 17, 2025 12:00AM
Q1 2025 saw a remarkable 255% growth in orders and a 159.2% revenue increase. Key strategies included campaign optimizations, new product testing, and inventory adjustments, leading to improved conversion rates and efficiency.
Scaling to 200%+ YoY Growth in Q1 2025 🚀
Let’s be real - Q1 isn’t the most exciting time for sales. After the holiday rush,
we usually expect a slowdown. But this year?
- 255% growth in total orders
- 240% increase in units ordered
- 159.2% jump in revenue
January 2025 & February 2025 Breakdown :
- January Sales: $61,789 (+124.7% YoY)
- February Sales: $85,623 (+191.5% YoY)
- Organic Growth: 73.1% of sales in January, increasing to 74.2% in February.
- TACOS Improvement: 8.61% in January and 6.71% in February, showing higher efficiency & profitability.
- Conversion Rate Growth: 16.1% in January, jumping to 19.49% in February - a sign that optimizations are paying off!
We weren’t expecting Q1 to take off like this, but a few key strategies made the difference:
1. Smart Campaign Optimizations - Adjusted bids, Controlled CPC, and focused on high-converting hours.
2. Testing New Strategies & Products - Launching and Testing New Products and Campaign Strategies.
3. Inventory & Pricing Adjustments - Made sure we stayed in stock and optimized pricing to stay competitive.
4. Leveraging Organic Growth and Rankings
Let’s be real - Q1 isn’t the most exciting time for sales. After the holiday rush,
we usually expect a slowdown. But this year?
- 255% growth in total orders
- 240% increase in units ordered
- 159.2% jump in revenue
January 2025 & February 2025 Breakdown :
- January Sales: $61,789 (+124.7% YoY)
- February Sales: $85,623 (+191.5% YoY)
- Organic Growth: 73.1% of sales in January, increasing to 74.2% in February.
- TACOS Improvement: 8.61% in January and 6.71% in February, showing higher efficiency & profitability.
- Conversion Rate Growth: 16.1% in January, jumping to 19.49% in February - a sign that optimizations are paying off!
We weren’t expecting Q1 to take off like this, but a few key strategies made the difference:
1. Smart Campaign Optimizations - Adjusted bids, Controlled CPC, and focused on high-converting hours.
2. Testing New Strategies & Products - Launching and Testing New Products and Campaign Strategies.
3. Inventory & Pricing Adjustments - Made sure we stayed in stock and optimized pricing to stay competitive.
4. Leveraging Organic Growth and Rankings
Mar 17, 2025 12:00AM
Amazon's suggested keywords often lack precision, focusing on reach over conversions. They derive from historical searches, category relevance, and bidding behavior. To benefit, verify keyword relevance, check search volume, and prioritize high-converting keywords.
Why amazon suggested kw is not 100% accurate?
Have you ever scrolled through the recommended keywords on Amazon while creating campaigns and asked yourself, Why are these irrelevant keywords Amazon is showing?
Amazon's algorithm doesn't necessarily provide high intent keywords. Instead, it takes ideas from:
1. Historical search patterns and matches them with product listings.
2. Relevance to category (sometimes loosely)
3. Advertisers’ bidding behavior
But the point is Amazon is more about expanding reach, rather than necessarily conversions. That’s why there are so many broad, low intent keywords or irrelevant keywords included. More exposure to them, but not necessarily more sales to us and ultimately more money on Amazon pocket.
Then how to use those suggested keywords in our favor?
1. Don't take all suggested keywords blindly, verify that whether the keywords is relevant for your product or not.
2. Check whatever keywords Amazon is suggesting, are those keywords have search volume or not.
3. Focus on keywords that actually convert at good ACOS.
Amazon gives us the information, yet PPC managing is entirely in how we operate with it.
Have you ever scrolled through the recommended keywords on Amazon while creating campaigns and asked yourself, Why are these irrelevant keywords Amazon is showing?
Amazon's algorithm doesn't necessarily provide high intent keywords. Instead, it takes ideas from:
1. Historical search patterns and matches them with product listings.
2. Relevance to category (sometimes loosely)
3. Advertisers’ bidding behavior
But the point is Amazon is more about expanding reach, rather than necessarily conversions. That’s why there are so many broad, low intent keywords or irrelevant keywords included. More exposure to them, but not necessarily more sales to us and ultimately more money on Amazon pocket.
Then how to use those suggested keywords in our favor?
1. Don't take all suggested keywords blindly, verify that whether the keywords is relevant for your product or not.
2. Check whatever keywords Amazon is suggesting, are those keywords have search volume or not.
3. Focus on keywords that actually convert at good ACOS.
Amazon gives us the information, yet PPC managing is entirely in how we operate with it.
Mar 17, 2025 12:00AM
Amazon's new Creative Strength rating for Sponsored Brand campaigns evaluates headlines and custom images to optimize ad performance. It scores ads based on asset variety and quality, identifying effective creatives or areas needing improvement. Currently in beta, not available in all markets.
Creative Strength Rating for SB Campaigns! 🎯
Amazon has introduced a Creative Strength rating for Sponsored Brand campaigns, evaluating your headline and custom images to help optimize ad performance.
What’s New?
Your SB ads now get a Creative Strength score based on the variety and quality of assets used.
Helps identify whether your creatives are effective or need improvements.
Currently in beta and not available in all markets.
Amazon has introduced a Creative Strength rating for Sponsored Brand campaigns, evaluating your headline and custom images to help optimize ad performance.
What’s New?
Your SB ads now get a Creative Strength score based on the variety and quality of assets used.
Helps identify whether your creatives are effective or need improvements.
Currently in beta and not available in all markets.
Mar 17, 2025 12:00AM
Launch products in Europe with Amazon's £50,000 fee credits. Valid until December 2025. Exclusive to invited sellers, funds apply to specified stores/products and expire in one year. Terms violations void the offer; Amazon may alter or cancel incentives anytime.
If you're considering launching your products in European markets, now is the perfect time. Amazon is offering £50,000 in fee credits, applicable to referral and FBA fees, with the offer expiring in December 2025.
This program is exclusively for invited sellers who receive an offer via email, the Seller Benefits page, or Marketplace product guidance. The offer details include the incentive type, amount in local currency, and expiration date.
Incentives apply only to the specified stores or products outlined in the offer. To unlock funds, complete all eligibility steps on time, and funds are deposited directly into your seller account. Unused amounts expire after one year and are non-transferable or redeemable for cash.
Violating the Terms & Conditions or the Amazon Business Services Agreement will void the offer. Amazon reserves the right to modify or cancel incentives and terminate participation at any time.
This program is exclusively for invited sellers who receive an offer via email, the Seller Benefits page, or Marketplace product guidance. The offer details include the incentive type, amount in local currency, and expiration date.
Incentives apply only to the specified stores or products outlined in the offer. To unlock funds, complete all eligibility steps on time, and funds are deposited directly into your seller account. Unused amounts expire after one year and are non-transferable or redeemable for cash.
Violating the Terms & Conditions or the Amazon Business Services Agreement will void the offer. Amazon reserves the right to modify or cancel incentives and terminate participation at any time.
Mar 17, 2025 12:00AM
Amazon FBA excels. But not for heavy products like this 50-pound item. Spreetail's FBM strategy outperforms FBA by optimizing costs and logistics, proving successful with over 10k units sold. FBA isn't always the best fit; FBM can be more effective in specific cases.
Amazon FBA is the best logistics program I've seen. But for this product, it simply wouldn't work.
The Amazon FBA fee would be $28.23 but it's currently selling for $32.99. How is this possible??
FBM (Fulfilled by Merchant).
CONTEXT:
Shipping heavy products gets really expensive with Amazon FBA. This product is 50 pounds! If you wanted to sell this profitably on Amazon, you'd have to charge at least $50. But if you have the right approach with FBM, as the seller of this product Spreetail does, you can get the unit economics to look much better. I've spoken with Spreetail, I know that they have multiple locations and specialize in bulky products.
You can't fake these numbers.
Selling 10k+ units of a 50 pound product tells me they're succeeding in a way that few can. It's possible only Spreetail can. I haven't seen anyone else that can do this type of FBM.
Amazon FBA isn't a one size fits all. I mean, it fits a lot of situations and can help small teams scale in amazing ways.
TAKEAWAYS:
As good as Amazon FBA is, you can beat it in some corner situations. FBM is winning for this heavy product. The other route could be 1P, but that's invite only and has its own drawbacks. Right here Spreetail is creating a winner.
The Amazon FBA fee would be $28.23 but it's currently selling for $32.99. How is this possible??
FBM (Fulfilled by Merchant).
CONTEXT:
Shipping heavy products gets really expensive with Amazon FBA. This product is 50 pounds! If you wanted to sell this profitably on Amazon, you'd have to charge at least $50. But if you have the right approach with FBM, as the seller of this product Spreetail does, you can get the unit economics to look much better. I've spoken with Spreetail, I know that they have multiple locations and specialize in bulky products.
You can't fake these numbers.
Selling 10k+ units of a 50 pound product tells me they're succeeding in a way that few can. It's possible only Spreetail can. I haven't seen anyone else that can do this type of FBM.
Amazon FBA isn't a one size fits all. I mean, it fits a lot of situations and can help small teams scale in amazing ways.
TAKEAWAYS:
As good as Amazon FBA is, you can beat it in some corner situations. FBM is winning for this heavy product. The other route could be 1P, but that's invite only and has its own drawbacks. Right here Spreetail is creating a winner.
Mar 17, 2025 12:00AM
Amazon introduces 'Business Performance Insights' on its sales dashboard. Offering AI-generated summaries of performance over time. A valuable tool for sellers to track and analyze sales trends efficiently.
New feature on the Amazon sales dashboard: ‘Business Performance Insights’
Seems like an AI generated summary of performance over time. Decent addition.
Seems like an AI generated summary of performance over time. Decent addition.
Mar 17, 2025 12:00AM
DeepSeek-R1 is now fully managed on Amazon Bedrock. AWS leads as the first cloud provider to offer this, complete with essential tools and safeguards for creating impactful GenAI applications.
We’ve made it even easier to use DeepSeek-R1.
It’s now available in Amazon Bedrock as a fully managed model (AWS is the first cloud service provider to offer it fully managed, generally available).
Needs no setup or maintenance, and has all the safeguards and tools you’ll need (like Guardrails, Agents, and Knowledge Bases) to create impactful, useful GenAI apps. Have at it. https://aboutamazon.com/news/aws/aws-deepseek-r1-fully-managed-generally-available
It’s now available in Amazon Bedrock as a fully managed model (AWS is the first cloud service provider to offer it fully managed, generally available).
Needs no setup or maintenance, and has all the safeguards and tools you’ll need (like Guardrails, Agents, and Knowledge Bases) to create impactful, useful GenAI apps. Have at it. https://aboutamazon.com/news/aws/aws-deepseek-r1-fully-managed-generally-available
Mar 17, 2025 12:00AM
Spring Sale can significantly boost ad strategy and sales. A brand saw 56% sales increase and 40% YoY growth in March 2024, with 60% YoY growth in April. Now, they achieve 100%+ YoY growth monthly. Focus on long-term strategies for sustained success.
The upcoming Spring Sale may not be as hyped as Prime Day, but these smaller sales and deals play a crucial role. They can act as a jumpstart for your entire ad strategy by driving significant traffic and conversions.
Last year, we onboarded a brand in March 2024, with 10 SKUs approved for the Spring Sale for the first time. That month, they saw a 56% increase in overall sales compared to the previous month and 40% YoY growth. In April 2024, their YoY growth surged to 60%. (Details are in the comment)
The 2024 Spring Sale transformed the account’s trajectory, establishing long-term ad performance. That same brand now achieves 100%+ YoY growth every month, with TACOS consistently below 8%.
Approach these smaller sales with a long-term strategy. Build efficient campaigns that sustain growth beyond the sale period, rather than focusing solely on short-term results.
Last year, we onboarded a brand in March 2024, with 10 SKUs approved for the Spring Sale for the first time. That month, they saw a 56% increase in overall sales compared to the previous month and 40% YoY growth. In April 2024, their YoY growth surged to 60%. (Details are in the comment)
The 2024 Spring Sale transformed the account’s trajectory, establishing long-term ad performance. That same brand now achieves 100%+ YoY growth every month, with TACOS consistently below 8%.
Approach these smaller sales with a long-term strategy. Build efficient campaigns that sustain growth beyond the sale period, rather than focusing solely on short-term results.
Mar 17, 2025 12:00AM
Amazon's automated system mistakenly flagged a compliant dietary supplement. Risking $500,000 in revenue. Despite a successful appeal, the listing was restricted due to internal miscommunication. Quick escalation resolved the issue, highlighting the need for vigilant follow-up.
The $500,000 warning that Amazon sends by mistake
Imagine waking up to a violation notice from Amazon that threatens your entire business.
That’s exactly what happened to a dietary supplement seller who reached out to us after Amazon flagged their product for non-compliance with FDA labeling requirements.
The claim?
⚠️ The botanical percentage content on the label was misrepresented or non-compliant.
The reality?
✅ The product was fully compliant, but Amazon’s automated system flagged it anyway.
And here’s the kicker: if the seller didn’t appeal in time, their listing would be suspended, putting more than $500,000 in annual revenue at risk.
The first appeal had to be a Picture-Perfect submission
The seller knew this wasn’t the time to improvise, so they came straight to us.
We went all in:
✔️ Prepared a rock-solid appeal
✔️ Submitted clear data, images, and documentation proving compliance
✔️ Got Amazon’s approval and confirmation that the violation would be removed
A win, right? Not quite.
When the appeal deadline arrived, Amazon restricted the listing anyway.
Why? Because Amazon forgot to tell Amazon.
Anyone who’s dealt with Amazon knows one hand doesn’t always talk to the other (even though they should)
So, the second we saw the restriction go live, we reopened the case immediately and did what Seller Support couldn’t:
📌 We escalated the issue directly to the team responsible for resolving Account Health violations.
📌 We provided proof that Amazon itself had approved the appeal.
📌 We pushed for an urgent review, bypassing the usual back-and-forth.
And just one hour later, the problem was solved.
No more restrictions. No more warnings. No more revenue at risk.
So, if you sell dietary supplements (or any product in a high-regulation category), here’s what you need to know:
📌 Account Health violations are automated. Amazon doesn’t always get it right.
📌 If your listing is flagged, the clock is ticking, so appeal fast, appeal correctly.
📌 Even if Amazon approves your appeal, follow up aggressively because they might not update their system.
Amazon’s systems don’t always communicate internally, and when that happens, sellers are the ones who pay the price.
Has this ever happened to you? Drop your horror stories in the comments.
Imagine waking up to a violation notice from Amazon that threatens your entire business.
That’s exactly what happened to a dietary supplement seller who reached out to us after Amazon flagged their product for non-compliance with FDA labeling requirements.
The claim?
⚠️ The botanical percentage content on the label was misrepresented or non-compliant.
The reality?
✅ The product was fully compliant, but Amazon’s automated system flagged it anyway.
And here’s the kicker: if the seller didn’t appeal in time, their listing would be suspended, putting more than $500,000 in annual revenue at risk.
The first appeal had to be a Picture-Perfect submission
The seller knew this wasn’t the time to improvise, so they came straight to us.
We went all in:
✔️ Prepared a rock-solid appeal
✔️ Submitted clear data, images, and documentation proving compliance
✔️ Got Amazon’s approval and confirmation that the violation would be removed
A win, right? Not quite.
When the appeal deadline arrived, Amazon restricted the listing anyway.
Why? Because Amazon forgot to tell Amazon.
Anyone who’s dealt with Amazon knows one hand doesn’t always talk to the other (even though they should)
So, the second we saw the restriction go live, we reopened the case immediately and did what Seller Support couldn’t:
📌 We escalated the issue directly to the team responsible for resolving Account Health violations.
📌 We provided proof that Amazon itself had approved the appeal.
📌 We pushed for an urgent review, bypassing the usual back-and-forth.
And just one hour later, the problem was solved.
No more restrictions. No more warnings. No more revenue at risk.
So, if you sell dietary supplements (or any product in a high-regulation category), here’s what you need to know:
📌 Account Health violations are automated. Amazon doesn’t always get it right.
📌 If your listing is flagged, the clock is ticking, so appeal fast, appeal correctly.
📌 Even if Amazon approves your appeal, follow up aggressively because they might not update their system.
Amazon’s systems don’t always communicate internally, and when that happens, sellers are the ones who pay the price.
Has this ever happened to you? Drop your horror stories in the comments.
Mar 17, 2025 12:00AM
A new Chinese seller exploits Amazon's system. Bypassing strict approval in the Baby category with zero feedback. Meanwhile, legitimate sellers face penalties for minor infractions, highlighting Amazon's inconsistent enforcement of policies.
Here's another example of a new Chinese seller exploiting the system to the max. Getting approved in the Baby category is nearly impossible, yet this seller with zero feedback is flagrantly violating rules, and Amazon does nothing to enforce its policies.
Meanwhile, countless legitimate sellers are being punished by Amazon for minor—or even zero—infractions. How is this fair? Does it make any sense?
@realDonaldTrump @mcuban @elonmusk @HawleyMO
Meanwhile, countless legitimate sellers are being punished by Amazon for minor—or even zero—infractions. How is this fair? Does it make any sense?
@realDonaldTrump @mcuban @elonmusk @HawleyMO
