1. Older ad campaigns work better than new ones - sweeping statement I know. But useful to know when creating Prime Day related campaigns. Get them started earlier so they’ve already got some data. We’ve been creating them over the last week to ensure we can have a specific strategy for those campaigns, separate from the others. By the time Prime Day comes, 21-22 June, we already got data to work with.

2. 33% of GMV comes from sellers that joined >5 years ago. MarketplacePulse theorise that given the stake new sellers have in todays market, we can assume a) it’s not saturated at the moment and b) there’s still plenty to play for. It’s gonna be interesting to see how the flood of money coming into Amazon changes these figures over the next 18-24 months. [Article].
3. 34 sensational examples of packaging that you’ve got to explore. [Link].
4. Sponsored brand video is dominating. One client is getting shafted by Amazon Ads, banning us from running SP ads right now because it’s apparently “adult”. Whilst we resolve this we started video ads with some new content we got through. This campaign alone generated 8.4k in revenue with a 2.9 ROAS. Despite 60% of the range being ineligible, we increase ad sales from 2.4k to 11.1k in a May. [Free ads audit].
5. Amazon cost per click up 46% since January. Given the amount of noise around Amazon and aggregators this doesn’t shock me. Investment in the marketplace is booming, so you can be assured CPC’s are gonna follow [Link].
6. Amazon Sweden littered with horrific translation errors. Using rape in your product descriptions is never good [Article]. It’s important to note if you do venture abroad to get your copy done properly. Not just for the upside, but to reduce the risk of misrepresenting your product to a customer and getting slammed with an A-Z or negative review. Upside is obvious, keyword research forms the base of a strong listing and advertising success.
7. Couple of tips if you’re gonna sell your brand. 1. Plan to sell long before you search for a buyer. Keep your “what makes us sexy” hat on. 2. Be stupidly organised with your filings and ensure you aren’t your businesses single point of failure. [Podcast].
8. A nice summary on the 3 types of Amazon Advertising mindsets. [Profit, Breakeven, Loss]. It’s crucial you know which of these you’re operating with right now and that you and your agency are clear on that.
9. Doubling down on your website before Amazon isn’t a bad strategy. I interview Will Husson has neglected Amazon Australia and enjoys 30% open rates to his quickly growing email list. I give my thoughts as to why building assets (email list, web traffic, etc) is so powerful if you decide to attack Amazon second. [Podcast].
10. Content of the week #16. We select 5 images every week that were most popular inside the Amazon Creatives Facebook group. [#16].

Thanks,

George