The Wire · Macro & retail · September 29, 2026
“Adobe expects U.S. online holiday sales to reach $275.1 billion in November and December, up 6.7% from last year.” — MarTech
Reported by MarTech. Relevance 70 of 100 for Amazon sellers.
“According to the consulting firm’s annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than last year, and 28% of shoppers’ budgets are expected to be exhausted by the end of October — the highest level reported in six years.” — Modern Retail
“According to Adobe Analytics tracking, U.S. retailers drove $9.86 billion in online sales from October 6 to 7, representing 8.5% growth year over year.” — Modern Retail
“Prime Big Deal Days—which some may call “October Prime Day”—runs Oct. 6-7. Amazon said some deals will offer discounts of 55% or more, with most products at the lowest prices of the year so far.” — ADWEEK
“Amazon’s Prime Big Deal Days will take place on October 6-7; Walmart’s Fall Deals Sale will run from October 5-11; and Target Circle will host a sale for members of its free Target Circle loyalty program on October 6-7.” — Modern Retail