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By Jungle Scout · July 31, 2025 · Curated by George's Blog
Prime Day 2025 wasn’t just bigger — it was different.
💰 $24.1B in U.S. e-commerce sales
📈 Gen AI traffic up 3,300% YoY
📱 50%+ of purchases happened on mobile
📉 CPCs down across major categories, even as conversions stayed strong
With Amazon extending Prime Day to four full days, demand didn’t build steadily — it fragmented. Brands that acted early saw the biggest wins, while shoppers grew more selective.
For brands, success is no longer just about deep discounts or high ad spend. Winning now means more than topping search results — it requires sharper messaging, smarter targeting, and marketing that resonates with your customer.
Jungle Scout’s data helped decode what really happened this year and what to do next. Get the full breakdown + brand takeaways here: https://lnkd.in/grhnzztr
#PrimeDay2025 #AmazonInsights #EcommerceStrategy #RetailMedia #JungleScout #AmazonAdvertising #DigitalCommerce