Is your branded SERP buttoned up as Prime Day approaches? If the answer is no, you might miss out on potential customers... Here's a scenario ⬇

1️⃣ I'm at Cabela's picking up a few items for my July 4 camping trip and spot a few Minn Kota trolling motors in the fishing & boating section of the store
2️⃣ I'm not necessarily in-market for a trolling motor, but something I plan to buy this summer, so I may be apt to purchase during Prime Day when I know products will likely be discounted
3️⃣ I'm not brand loyal, so I'm doing product research here and there. Minn Kota peaked my curiosity, so I search for them on Amazon
4️⃣ The first ad I see is a beautiful Sponsored Brand Video creative, served by NEWPORT Vessels - Eye-catching, great branding, cool looking product... So I engage with the ad, heading to their Amazon Store
5️⃣ I realize this brand and its products resonate more with my wants & needs, and they come at a more affordable price.

Hypothetically, in this scenario, I didn't even know Newport Vessels existed. I searched for a direct competitor of this brand with full intent to educate myself on their brand and product offerings. Within 5-10 minutes, I not only am browsing the Newport Vessels store, but I now intend to purchase a trolling motor on Prime Day. All because an advertisement at top-of-search caught my attention.

I'm one potential customer lost. Now multiply this by x number of shoppers per day leading up to Prime Day? That's A LOT of traffic and potential customers being sent to a competitor store under your own brand name.

Lesson: Button up your SERP and make the customer experience as seamless as possible for shoppers who enter the funnel via Branded search, or risk missing out on customers! Not all shoppers who search for your brand name are "going to purchase anyways" 😎

#amazonads #amazonadvertising #primeday2024 #retailmedia #btrmedia