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Dec 03, 2024 12:00AM

Wrong keywords kill Amazon product launches. Target specific long-tail keywords with less competition instead of broad terms with established sellers. This strategy leads to better conversions and less price competition.

Evan Swanson | Link to post

STOP wasting time on the wrong keywords

Launching a product?

Search your main keyword on Amazon. Now look at the results:

• Are the top competitors way cheaper than you?
• Do they have thousands of reviews?

If yes, that keyword isn’t your friend it’s your nightmare.

Like instead of “pee pads,” try “washable pee pads for dogs.”

Fewer competitors, less price pressure, and a better shot at conversion.

Keywords aren’t just about volume. They’re about finding a fight you can win.
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