If you’re not following the trends in marketplaces and digital advertising, you’re falling behind your competition
There has been one major trend in the past year or two:
The investment in video
Why?
Because video is a better way than static images to tell a story and connect with your customers
Brands that do video well generally acquire more NTB customers (we have a case study on this)
Which leads to more profitable growth over time
But you need to actually tell a story with people (or pets, in this case) who use your product to do it well
Not some cheap slideshow of images
So many brands fail to actually include people from the target audience in their video
It’s a relative lay up
Below is a video we produced, filmed, and edited for Chuckit!
It’s tells a story while highlighting the benefits of the product
Which, in turn, highlights the story of connecting with your beloved pet
If you need help creating video content for your brand, don’t hesitate to reach out to us.
We have a full studio in Denver, CO and do on-location shoots
P.S. We filmed this video in Cherry Creek State Park in Denver in the massive off-leash dog park
Every 3 or 4 people who walked by with a dog had a Chuckit! launcher
It was somewhat unbelievable
Speaks to how awesome the product is
I know personally because my dog Tippy is addicted to playing fetch with his Chuckit! balls