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Oct 14, 2024 12:00AM

Video content is crucial for digital marketing success. Brands that effectively use video storytelling with real people or pets can acquire more customers and achieve profitable growth. Quality video production is essential for connecting with target audiences.

Jason Landro | Link to post

If you’re not following the trends in marketplaces and digital advertising, you’re falling behind your competition

There has been one major trend in the past year or two:

The investment in video

Why?

Because video is a better way than static images to tell a story and connect with your customers

Brands that do video well generally acquire more NTB customers (we have a case study on this)

Which leads to more profitable growth over time

But you need to actually tell a story with people (or pets, in this case) who use your product to do it well

Not some cheap slideshow of images

So many brands fail to actually include people from the target audience in their video

It’s a relative lay up

Below is a video we produced, filmed, and edited for Chuckit!

It’s tells a story while highlighting the benefits of the product

Which, in turn, highlights the story of connecting with your beloved pet

If you need help creating video content for your brand, don’t hesitate to reach out to us.

We have a full studio in Denver, CO and do on-location shoots

P.S. We filmed this video in Cherry Creek State Park in Denver in the massive off-leash dog park

Every 3 or 4 people who walked by with a dog had a Chuckit! launcher

It was somewhat unbelievable

Speaks to how awesome the product is

I know personally because my dog Tippy is addicted to playing fetch with his Chuckit! balls

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