If you're not using video ads yet, you're missing out on one of the effective ad type for driving sales and your brand growth on Amazon. Creating a video ads is a great way to connect with customers and boost your brand’s awareness. Here’s why you should be running video ads:

◾ Boost Engagement- Video ads naturally grab attention. They're more engaging than static ads and have the power to hold shoppers' interest, leading to higher interaction.

◾Showcase Product Features- Videos allow you to highlight your product's unique features, show how it works, and present variations such as colours, sizes & types within seconds.

◾Increase Conversions- Video ads are proven to drive better conversions. The more your audience understands and connects with your product, the more likely they are to make a purchase.

◾Build Brand Awareness- Videos help strengthen your brand identity and create a lasting impact, making customers more likely to remember and trust your brand.

◾Better CTR- Video ads have higher CTR compared to other ads, as they are more likely to catch shoppers’ interest and prompt action.

By running video ads, you’re not only boosting your product visibility but also driving engagement and conversions that make a real difference to your bottom line.