💘 Valentine’s Day is creeping up. Again. Love is supposed to be in the air—but really, it’s more like an item in everyone’s shopping cart.

If your product makes a decent gift, now’s your time. Launch your campaign. Ride this overdone wave. Enjoy the irony.

Now, if you’re wondering what people are actually searching for this time of year, here’s a quick hack:

1️⃣ Head to Brand Analytics → Top Search Terms
2️⃣ In the Search Term box, type “Valentine.”
3️⃣ Adjust the timeline to February 2024.
4️⃣ Boom. There it is—last year’s hottest Valentine’s-related searches.

or you can just go back in time with no filter on search.

Wish you could rewind life as easily as your data? Too bad. But at least this hack gives you something real.

Scan the list. Pick out the winners. Target the ones that make sense. For any gift-related keywords, don’t get carried away. Place a low bid—lower than the suggested bid. No need to throw money at Cupid without aim.

Got another brilliant Valentine’s Day ad tactic? Drop it below