U.S. tariffs are becoming a reality. 🇺🇸💲But can 1P Vendors protect their profit margins with #Amazon?

As retaliatory measures are expected from China, Canada, and the EU, cost structures for manufacturing brands are going to change significantly.

Most suppliers will try to raise cost prices. But even if accepted, Amazon will CRAP out (delist) these products if market prices don't adjust.

So what about moving products to 3P?

❌ Amazon's Fair Pricing Policy will suppress uncompetitive offers in the Buy Box.

The only way to get tariff-led cost increases accepted is by submitting a price increase to other retailers like Walmart, Target & Co. first.

What's important here is that both MSRP and cost prices must be adjusted. Otherwise, you narrow the margin for the retailer, leading to a rejection of your price increase.

In parallel, submit a formal cost price increase with your Amazon Vendor Manager. Once average selling prices increase, you can enforce your CPI with Amazon.

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What other strategies should 1P brands consider to mitigate the impact of tariffs?

Let me know in the comments.