🔥 TikTok + Amazon
So what? 🤔

TikTok are integrating with Amazon:
- You'll see Amazon product recommendations while scrolling.
- If you’re ready to buy, just link your TikTok account to Amazon with a quick, one-time setup.
- After that, you can shop directly in TikTok, checking out with Amazon's secure system. Real-time pricing, Prime eligibility, and delivery info pop up right in the app.

🔥 THIS IS A GAME-CHANGER 🔥

TikTok publicly rolled out GMV Max ad campaigns a few weeks ago and the results have been incredible (our clients are averaging between 2x and 10x ROI).

These ad campaigns are incredibly effective because TikTok is using their ad algorithm to show all your content to buyers that are actually ‘interested’, not the typical window shopper.

Effectively, they are using the power of content…. similarly to Google.

We all know how power-hungry Amazon can be….. especially when it comes to Paid Ads…..

Does Amazon want a piece of GMV Max ads?

🙏 WHAT I AM HOPING FOR

Imagine the power of GMV Max ads with your Amazon products

The TRUE power of TikTok is their Affiliate program….. if you are on TikTok Shop you have access to 170,000 TikTok Shop Affiliates….. imagine if these affiliates could choose earn off both platforms….. simultaneously.

The affiliates create content; we boost it using GMV Max ads and the buyer is ‘cookied’…… doesn’t make a difference where they buy (TikTok Shop or Amazon), the affiliate gets their commission.

Leveraging Affiliates is the future.

❌ WHY I DON’T THINK IT WILL WORK
It’s all ‘smoke and mirrors’

We have created around 300-400 TikTok-Amazon ad campaigns over the past 2 years and learnt one thing……. AMAZON DO NOT SHARE DATA.

I know these campaigns performed incredibly well, but Amazon Attribution reported only a handful of sales.

It is near impossible to establish an ROI as Amazon do not share the details.

The best method to see what effect TikTok is having on your Amazon listing is to check your sales metrics…… ‘cos Amazon Attribution cannot be trusted.

The lack of transparency is a problem as you are sending tons of TikTok traffic to your Amazon listing with no way to optimise the traffic.

We all know Amazon does not play fair…… I doubt they will with TikTok as both platforms have data the other needs.

We need a conversion metric for Amazon-TikTok campaigns….. like a pixel.

TikTok users already complain about the TikTok Shop ads…. they don’t want to see more ads

Relying on these 2 platforms to play fair and create a solution for sellers sounds too good to be true…… I don’t think it will work.

I HOPE I AM WRONG.

😉 I AM EXCITED - But I am not ‘holding my breath’

This announcement could change the face of eCommerce.

But only if both platforms focus on solutions for the buyer and seller….
not their own pockets.

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What do you think of this partnership?