🚨𝗛𝗼𝘄 𝗧𝗵𝗶𝗿𝗱 𝗣𝗮𝗿𝘁𝘆 𝗦𝗲𝗹𝗹𝗲𝗿𝘀 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗖𝗮𝗻 𝗛𝘂𝗿𝘁 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱🚨
If you’re a brand selling on Amazon, third party sellers can sometimes cause unexpected challenges, especially when it comes to the Buy Box. I recently faced this issue with a brand that sells period cups.

🚨 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺:
For several days, we noticed the Buy Box wasn’t ours, and sales took a hit. Despite this, Amazon was still spending on ads even when the Buy Box was at 0%. This was frustrating because ads drive traffic, but without the Buy Box, customers can’t purchase directly from your listing.

We raised multiple cases with Amazon, but the issue still persists. It's a common challenge for many sellers, and it needs immediate attention to avoid wasting ad spend & losing sales to unauthorised sellers.

🛠️ 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻:
Here are two effective ways we worked on resolving the Buy Box issue:

1️⃣ 𝗥𝗲𝘃𝗼𝗸𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿𝘀-
If unauthorised sellers are affecting your Buy Box, work on revoking access for distributors who sell your products at prices you can’t compete with. Keeping distribution streamlined ensures you have better control over pricing and inventory.

2️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀-
▪️ Use automated pricing tools to stay competitive.
▪️ Set minimum and maximum price limits to ensure your product doesn’t fall below or above a reasonable price range. This helps you in retaining the Buy Box and maintain profitability.

Managing the Buy Box is essential for protecting your brand’s reputation and ensuring your Amazon ads deliver value. If you’ve faced similar challenges, I’d love to hear how you tackled them!💬