Learn from my story (and steal my strategies)
Amazon Wholesale is not what it was 5 years ago
The days of traditional wholesale & opening accounts with Dove, Sony, Logitech etc are coming to an end
There’s a better way to do wholesale- it’s called 𝗕𝗿𝗮𝗻𝗱 𝗗𝗶𝗿𝗲𝗰𝘁.
𝗕𝗿𝗮𝗻𝗱 𝗗𝗶𝗿𝗲𝗰𝘁 𝗪𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲 is the best way to build a sustainable, long term business on Amazon
This is where you:
a) partner directly with brands (small to mid size)
b) buy product in BULK at wholesale or distributor cost
c) build long term partnerships
Now buying from traditional distributors still works, but the name of the game is going DIRECT and building a relationship directly with brands
There are a number of benefits
- Better pricing and margins
- Exclusive access to products
- Direct control over inventory
More & more sellers are moving this way
- Amazon’s policies want resellers working directly with brands
-You can STAND OUT. Learn how you can provide real value and help grow brands. Then offer it as a service
- traditional wholesale is much more competitive than it used to be
My company has been doing this for 5 years now and all our best vendors are brand direct relationships
Get wins, build case studies, eventually start getting referrals
Here’s how you can find brands to partner with:
1. Target brands who NEED your help
Bad listing images and product descriptions?
Not keeping product in stock?
No brand presence on other channels?
These are all issues brands face and desperately need help with
2. Use tools like Smartscout to find potential brands
Target brands based on category, # of sellers, monthly revenue size and more
Make note of brands that are dropping the ball 👎🏽
Smartscout helps us find tons of brands that are worth reaching out to
3. Prepare your pitch highlighting mutual benefits and the value YOU can provide
Brand direct relationships come down to one thing.. Value
Help represent the brand the right way, and find out how you can become a partner they want to work with
A lot of brands don't have time for Amazon (bad move)
That's because it's complex, and a completely different business than anything else
Become the expert so YOU are the person they can trust handle the operation