An AMC Report that all brands will find valuable:

Purchase Timeline.

This report helps you answer two important questions:

1. How long does it take for a shopper to go from seeing your ad to making a purchase?
2. Once they buy, when are they likely to reorder?

Broken out by product, this report goes beyond what your customers buy, but when they buy.

Let’s say you’re selling premium coffee pods. Your ads are generating solid traffic, but you’re unsure how long it takes for a first-time customer to convert. This report reveals that on average, new customers take 36 days from their first ad exposure to checkout, which is longer than you expected.

This insight allows you to fine-tune your retargeting campaigns, ensuring you serve reminder ads at the right time.

As for repeat purchases, you assumed most customers reorder every 30 days, but the report shows the real average is 45 days. Instead of running automatic replenishment ads too soon and wasting spend, you can optimize your campaign timing to align with actual buying behavior.

This is a report readily available to all our clients in our dashboard, and we’ve made it available to those who sign up for our Streamline Insights, too. If you’re interested, let me know!