Black Friday and Cyber Monday recap ⬇️

🔶 Our SP and SB ads performed relatively close to them same RoAS but SP outperformed SB in terms of conversion

🔶 Focusing on intentional deal creation to drive new customer acquisition

🔶 Segmenting Amazon Adverting campaigns to drive unique goals per brand

🔶 Build awareness and create demand BEFORE the event begins

🔶 Don't wait to be compared to every other listing on page one

🔶 Understanding the path to purchase from Steaming TV down to Sponsored Product AMC


💡 Ask yourself -
"If you aren't running deals, but the rest of the category is, how are you standing out on the page?"

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Our top performing BF/CM brand went from $200,000 to $4,000,000 in advertising sales.

Insane right? 💥