🚨 𝗗𝗼𝗻’𝘁 𝗟𝗲𝘁 𝗦𝘁𝗼𝗰𝗸𝗼𝘂𝘁𝘀 𝗦𝘁𝗲𝗮𝗹 𝗬𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀!
One of our client faced a major challenge during the Cyber Monday sale as their best selling product went out of stock. As a result, their sales dropped by 8% & conversion went down by 13%.
👉 If you want to fully benefit from the massive sale traffic, having enough stock is non negotiable. Here's why:

▪️ OOS products hurt your Overall performance as shoppers may have clicks earlier and add them in cart, but with no inventory, now they will not able to buy.
▪️ It impacts your organic ranking, making it harder to recover post sale.

📦 𝗣𝗹𝗮𝗻 𝗬𝗼𝘂𝗿 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗟𝗶𝗸𝗲 𝗮 𝗣𝗿𝗼
Advanced inventory planning is crucial to ensure you don’t miss out on opportunities during high traffic periods. Here’s how you can plan ahead:

1️⃣ 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁 𝗗𝗲𝗺𝗮𝗻𝗱- Analyse historical data, seasonality and past sales spikes to anticipate how much inventory you’ll need.

2️⃣ 𝗦𝗲𝘁 𝗥𝗲𝗽𝗹𝗲𝗻𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗔𝗹𝗲𝗿𝘁𝘀- Replenishment Alerts help you manage inventory in Amazon’s fulfillment centers without constant monitoring. You can set a threshold for individual or product groups and Amazon will notify you via email when stock reaches that limit.

3️⃣ 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲 𝗛𝗶𝗴𝗵 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀- Focus on stocking your best selling products first. Make sure these are sufficiently stocked as they contribute most to your sales.

4️⃣ 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝘆 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻- Have multiple suppliers to avoid delays from any one vendor. Diversification ensures you’re not dependent on a single source for your inventory.

Proper inventory planning isn’t just about keeping your products available it’s about maximising every sale opportunity and ensuring your ads perform at their best. Do let me know how you manage your inventory.