๐จ ๐๐ผ๐ปโ๐ ๐๐ฒ๐ ๐ฆ๐๐ผ๐ฐ๐ธ๐ผ๐๐๐ ๐ฆ๐๐ฒ๐ฎ๐น ๐ฌ๐ผ๐๐ฟ ๐ฆ๐ฎ๐น๐ฒ๐!
One of our client faced a major challenge during the Cyber Monday sale as their best selling product went out of stock. As a result, their sales dropped by 8% & conversion went down by 13%.
๐ If you want to fully benefit from the massive sale traffic, having enough stock is non negotiable. Here's why:
โช๏ธ OOS products hurt your Overall performance as shoppers may have clicks earlier and add them in cart, but with no inventory, now they will not able to buy.
โช๏ธ It impacts your organic ranking, making it harder to recover post sale.
๐ฆ ๐ฃ๐น๐ฎ๐ป ๐ฌ๐ผ๐๐ฟ ๐๐ป๐๐ฒ๐ป๐๐ผ๐ฟ๐ ๐๐ถ๐ธ๐ฒ ๐ฎ ๐ฃ๐ฟ๐ผ
Advanced inventory planning is crucial to ensure you donโt miss out on opportunities during high traffic periods. Hereโs how you can plan ahead:
1๏ธโฃ ๐๐ผ๐ฟ๐ฒ๐ฐ๐ฎ๐๐ ๐๐ฒ๐บ๐ฎ๐ป๐ฑ- Analyse historical data, seasonality and past sales spikes to anticipate how much inventory youโll need.
2๏ธโฃ ๐ฆ๐ฒ๐ ๐ฅ๐ฒ๐ฝ๐น๐ฒ๐ป๐ถ๐๐ต๐บ๐ฒ๐ป๐ ๐๐น๐ฒ๐ฟ๐๐- Replenishment Alerts help you manage inventory in Amazonโs fulfillment centers without constant monitoring. You can set a threshold for individual or product groups and Amazon will notify you via email when stock reaches that limit.
3๏ธโฃ ๐ฃ๐ฟ๐ถ๐ผ๐ฟ๐ถ๐๐ถ๐๐ฒ ๐๐ถ๐ด๐ต ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ถ๐ป๐ด ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐- Focus on stocking your best selling products first. Make sure these are sufficiently stocked as they contribute most to your sales.
4๏ธโฃ ๐๐ถ๐๐ฒ๐ฟ๐๐ถ๐ณ๐ ๐ฆ๐๐ฝ๐ฝ๐น๐ ๐๐ต๐ฎ๐ถ๐ป- Have multiple suppliers to avoid delays from any one vendor. Diversification ensures youโre not dependent on a single source for your inventory.
Proper inventory planning isnโt just about keeping your products available itโs about maximising every sale opportunity and ensuring your ads perform at their best. Do let me know how you manage your inventory.