The upcoming Spring Sale may not be as hyped as Prime Day, but these smaller sales and deals play a crucial role. They can act as a jumpstart for your entire ad strategy by driving significant traffic and conversions.

Last year, we onboarded a brand in March 2024, with 10 SKUs approved for the Spring Sale for the first time. That month, they saw a 56% increase in overall sales compared to the previous month and 40% YoY growth. In April 2024, their YoY growth surged to 60%. (Details are in the comment)

The 2024 Spring Sale transformed the account’s trajectory, establishing long-term ad performance. That same brand now achieves 100%+ YoY growth every month, with TACOS consistently below 8%.

Approach these smaller sales with a long-term strategy. Build efficient campaigns that sustain growth beyond the sale period, rather than focusing solely on short-term results.