Spring Day Sale 2025- Key Observation, Learning & Performance Analysis

The Spring Day Sale just finished and brought several insights into traffic trends, conversion rates & ad competitiveness. By comparing March 2024 vs. March 2025 performance, I saw change in consumer behavior, campaign efficiency and market competition.

Traffic Trends-
Day 1 Traffic:
- 2024: 33,730
- 2025: 27,846 a decline of (-17.5%)
I noticed that this time every single day, traffic was lower compared to the same period in 2024.
But despite a decline in traffic, our conversion rate shown significant improvement, leading to higher sales.

Sales & Conversion Performance
Day 1 Sales:
- 2024: £7,887
- 2025: £8,894 a growth of (+12.8%)
Average Order Value (AOV):
- 2024: £35.53
- 2025: £23.23, AOV this time reduced by (-34.6%)
Despite a lower AOV, higher order volume contributed to increased overall sales.

Learnings & Actions-
1. I realise that a decline in traffic does not necessarily mean lower sales. If we are doing strategic targeting and correct product selection then we can grow our sales during low traffic as well.

2. I observed that the CPC on Day 6, the last day, was just as high as it was on Day 1.

3. Securing the TOS placement was difficult as everyone was bidding very aggressive. Because of this the budget were getting exhausted frequently.

4. To maintain the allocated ad spend, I did day parting method to utilse our budget in effective way.

5. Peak traffic time during the sale was- 5AM-8AM, 1PM-3PM & 6PM-10PM.

The Spring Day Sale 2025 showed that getting more traffic doesn’t always mean better sales. By focusing on the right audience, managing our budget wisely and adjusting bids smartly, we achieved strong results even with slight lower traffic. This proves that improving conversions and making data driven decisions are key to success in competitive sales events.