After the launch of Sponsored TV ads audience targeting through SD campaigns, we tested it for one week, and here are the insights:

✅The Sponsored TV campaign generated 49k impressions and achieved 48k complete video views within a week, resulting in a 98% video view rate—a typical benchmark for Sponsored TV campaigns.

✅While it may seem that campaign performance was weak, as it spent $400 without generating any orders, it’s important to note that Sponsored TV is a brand awareness strategy where video completion rates are crucial. With an average 98% video view rate, these campaigns effectively increase exposure to new-to-brand (NTB) customers.

✅The SD campaign, targeting the same Sponsored TV audience, generated 17k impressions. Unlike the video campaign, the focus here was on nurturing the customer journey by retargeting users who had already seen the STV ad, displaying ads on product detail pages.

✅This campaign resulted in 1 NTB order at a CPC of $1.76, which is below the average CPC for this product across ad types.

✅We’ll continue testing over the coming weeks and will share further findings.