🚨 OFFICIALLY ANNOUNCED 🚨 Sponsored Products x Cross Retailer capabilities! This means that when you launch a Sponsored Product campaign for a specific retailer, the ads will appear on that retailer's website, and shoppers will complete their purchase with the retailer.
"Start by selecting the retailer where your products are sold, and then build, manage, and measure your campaign using a similar workflow and controls that Sponsored Products offers today."
Key benefits (from Jeffrey Cohen):
• For Retailers: Improve customer experience and drive sales
• For Advertisers: Reach new customers across multiple stores (even without selling on Amazon!)
• For Shoppers: Discover relevant products more easily
MASSIVE update!