Sponsored Products now have Cross Retailer capabilities 🚀

When you launch a Sponsored Product campaign for a specific retailer, your ads will show up on that retailer’s website, and shoppers will complete their purchase directly with the retailer.

How it works:
- Choose the retailer where your products are sold, then create, manage, and track your campaign using the same tools you’re familiar with from Sponsored Products.

Benefits:
- For Retailers: Better shopping experience and more sales.
- For Advertisers: Reach new customers across different stores, even if you're not selling on Amazon.
- For Shoppers: Find products that match what they’re looking for more easily.

This is a huge update.