Sponsored Display ads reach beyond active searchers. The platform offers precise audience targeting with customizable messaging and images, combining DSP-like capabilities with self-serve controls for better customer reach.
That means you’re showing up when shoppers are actively searching.
But Sponsored Display is a different game.
✅ You’re reaching audiences wherever they are—whether they search for the product or not
✅ You can adjust your messaging and custom image to align with the specific audience you’re targeting
It’s closer to DSP-like audience targeting, but within the self-serve ad console—giving you more control and granularity than ever before. Sponsored Display has never had this level of granularity before.
This shift unlocks entirely new strategies for reaching high-value customers.
So, here’s my question: What do you think are the easiest, high-impact audiences to create with AMC?
