Sponsored Display Opportunities

SD can be a powerful ad type if used appropriately.
Check out the experience below and view it as if you are a customer in the category ⬇️


That video playing directly below the Nesquik listing? A fantastic Sponsored Display Video ad.

🔶 Eye catching
🔶 Informative
🔶 Engaging

If you have had a bad experience, I would recommend you re-visit / re-test different aspects of Sponsored Display.


Recommendations -

🔶 If your core KPI is RoAS and growth, product targeting and category targeting are probably best for you!

If you need to optimize further, break down your targeting by competitive advantage.
Target products with a higher price point than you, or less reviews! Or maybe target products in which you have a size / flavor / color advantage over your competition.

🔶 If your core KPI is RoAS and loyalty, retargeting is probably best for you!
Retargeting past purchasers is a great way to bring a customer back into your funnel!
(But you may not increase top-line sales with this audience)

Retargeting customers who have viewed your competitors listing is also great way to win NEW customers.
(Again, focus on segmenting by competitive advantage)

🔶 If your core KPI is NTB and awareness, moving into audience targeting can be incredibly powerful.
Audience targeting and moving up the funnel allows us to start generating our own demand, rather than relying on the customer to make the search.
This targeting type, when used appropriately, can drive a lot of value through other stages of the funnel as well.

If you have any concerns with Display, and how it influences the overall customer journey, you can also use AMC to understand the overall value add!