đź’° HOW to CRUSH IT with SPONSORED BRAND VIDEO
What is Sponsored Brands Video (SBV)?
Sponsored Brands Video (SBV) ads are not traditional TV commercials, product unboxings, or talking-head reviews.
Instead, they are direct, engaging, and problem-solving video ads designed to capture a shopper’s attention before they even realize they need the product.
These ads appear in Amazon search results and help shoppers make faster purchasing decisions by presenting a clear and compelling value proposition​.
How SBV Works:
1. Captures Attention Quickly: The first 0-3 seconds are critical. The video should immediately hook the viewer with an engaging problem statement or an unexpected visual.
2. Communicates Value Efficiently: The ad must quickly and clearly explain why the product is the best option, without requiring sound (since most shoppers browse with sound off).
3. Encourages Action: A clear call-to-action (CTA) should be included to drive clicks and conversions​.
Tips from Premiere Creative for Maximizing SBV Effectiveness:
â—Ź Hook Viewers in the First 3 Seconds: Use attention-grabbing visuals, a pain point, or a bold statement to stop shoppers from scrolling past your ad.
â—Ź Assume Shoppers Have Sound Off: Less than 5% of Amazon shoppers will turn on sound. Rely on bold visuals and clear text on the video to communicate your message.
● Keep it Under 15 Seconds: Anything beyond this won’t be watched, so make every second count.
● Use Minimal Text: Shoppers don’t like to read. Keep on-screen text short, bold, and highly legible, especially on mobile devices.
â—Ź Avoid White Backgrounds: Since Amazon's search results page has a white background, videos need bold colorsto stand out.
● Show the Product Immediately: Establish your product visually right away—don’t waste time on slow introductions or unnecessary branding.
● Use Lifestyle Imagery: Demonstrate how the product fits into the shopper’s life rather than just showcasing it in isolation.
● Always Include a CTA: Even if it’s subtle, a call-to-action improves conversion rates​.
By following these best practices, SBV ads become an effective tool for increasing conversions and standing out in Amazon’s crowded search results.
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