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Aug 23, 2024 12:00AM

Sponsored Brand ads without custom images will stop on August 30, 2024. Update campaigns with custom images to keep them running. Various options are available to create or select appropriate images, including AI-generated and Shutterstock options.

Jeffrey Cohen | Link to post

[⚠️⚠️⚠️Final Warning⚠️⚠️⚠️] If you wake up on August 30 and your Sponsored Brand ads are not running, this is why!

What: Existing product collection campaigns that do not contain a custom image will stop running on August 30, 2024. To keep your campaigns running update them with a custom image.

Why: Branded creative performs better! Sponsored Brands ads with branded creative generated a 50% increase in CTR and 60% increase in branded search, compared to ads with only product images. To keep your campaigns running update them with a custom image.

But I don't have any images (this is no longer an excuse):
Select a campaign-tailored lifestyle image recommendation found within the advertising console

🫵 Use one of the images generated for you by our AI Image Generation technology

🫵 Create your own AI-generated images with the Image generator

🫵 Choose lifestyle images from Shutterstock for free directly in the advertising console

🫵 You can even use the new bulk-update feature available from the recommendations page to update multiple creatives at once.

What are you waiting for? Take a few minutes, double check that you are all set, make the necessary updates and ensure your campaigns don't stop running.

Questions? Let me know, I will try to help.

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