👉 This case study is a good example of why split testing your video ad creatives is crucial

➡️ At first glance, underperforming video ads might suggest the sponsored video ad type isn't for your brand or products, while it could instead be the creative you are currently using. You need to test different versions of your ad to uncover what resonates best with your audience.

🚀 Recent A/B testing of two video creatives—an old version vs. a new one—revealed how small changes can drive big improvements in just two weeks:

- Conversion: The new video saw a 3% boost in conversions in week one, jumping to a 21% increase by week two.

- ACOS: The new video reduced ACOS by 20% in the first week, dropping further to 27% in the second week.

- CTR: higher by 0.10%, capturing more attention.

- Scalability: The new campaign is significantly more scalable and ready for future growth.

- Creative Focus: The new video shifted from showcasing product features to offering benefits, usage tips and size guidance, which boosted the conversion rate
- Video Length: The new version, at 22 seconds, provided more content compared to the 14-second old video. This additional detail seems to have contributed to better audience understanding and engagement.

➡️ This case study highlights the value of experimenting with different versions of your video ads.

✔️ Split testing—whether it’s changing the length, content focus, or even color scheme—can help you discover what truly resonates with your audience and maximize ad performance.

In our upcoming newsletter, we’ll dive deeper into the video ads, strategies and best practices for creating performing video ads. Subscribe to not miss out! (link in comments)