Have you ever thought that which creative tool actually drives better results on Amazon Ads?

I was very curious before.
So I ran a small test comparing creatives made using Sora vs the creatives generated by Amazon AI (the one which you see in SB campaign)

And the results?

Sora came out on top.
Across 3 out of 4 weeks, ads using Sora creatives had lower ACOS and higher sales.
Sure, there was one week where Amazon’s creative assest performed well, but the consistency and visual quality of Sora made images really stood out. Also I noticed that when you create images on sora, it looks way better then the creatives made by Amazon Ai. They just look more professional, more realistic and that clearly reflects in performance.