Dear Amazon Brands ...

If your brand offers products for different target groups, you should structure your brand store more cleverly.

A single umbrella category "Gift Ideas" or "Gift Guide"?

That's not enough!

Better to create a main category like "Gift Ideas"
and below clear subcategories:

✅ For you
✅ For him
✅ For children
✅ For pets etc.

Why?

👉 Customers find what they're looking for faster
👉 The shopping experience will be significantly better
and that affects your conversion.

With such a structure, you can analyze later

👉 Which subcategory generates the most sales?
👉 Which one is visited most often?

Do you also do something like this in your Amazon brand store?