𝐂𝐨𝐦𝐦𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐭𝐨 𝐀𝐯𝐨𝐢𝐝 💡
When it comes to Amazon PPC, a few small mistakes can have a big impact on your ad performance. Over the years of managing brands, I’ve seen some common mistake which most brands follows. Here, I’ll break down some of the most common mistakes I’ve come across with insights on how to fix them so you can improve your overall campaign performance

✅𝐍𝐨𝐭 𝐔𝐬𝐢𝐧𝐠 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬- Many sellers skip adding negative keywords, letting their ads show on irrelevant searches that drain the budget without results. For example, I once worked with a client selling luxury pillows. Without negative keywords, their ads popped up for “cheap pillows,” leading to clicks but few conversions & high ACOS. Regularly in a week or every 4-5 days, check your search term report and add keywords that don’t convert in your negative list. This simple adjustment will keep your budget focused on relevant traffic.

✅𝐑𝐞𝐥𝐲𝐢𝐧𝐠 𝐎𝐧𝐥𝐲 𝐨𝐧 𝐇𝐢𝐠𝐡 𝐕𝐨𝐥𝐮𝐦𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬- High volume keywords might seem promising, but they have high CPC and competitive. I had a client selling organic tea who targeted general terms like “tea” but saw minimal returns. Shifting to specific long tail keywords like “loose leaf organic tea” attracted more relevant traffic at lower ACOS. Mostly in Long tail keywords the search volume will be too low but they often lead to better conversions with lower CPC and ACOS.

✅𝐀𝐯𝐨𝐢𝐝𝐢𝐧𝐠 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐜 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬- While many brands believe only manual campaigns deliver, automatic campaigns play an essential role by identifying unexpected keywords that could be valuable. Running automatic campaigns alongside manual ones allows you to discover new keywords, which can then be added in your manual campaigns.

✅𝐍𝐨𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 𝐨𝐧 𝐀𝐝 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭- Amazon allows you to adjust your bids based on where your ads appear, such as “Top of Search.” If you are not setting bids for these placements then you may miss out on high converting spots or spend too much on the placements where the impact was not good at all. Always review your placement reports and adjust bids to focus on placement that deliver the best results.

✅𝐄𝐪𝐮𝐚𝐥𝐥𝐲 𝐒𝐩𝐥𝐢𝐭𝐭𝐢𝐧𝐠 𝐁𝐮𝐝𝐠𝐞𝐭 𝐀𝐜𝐫𝐨𝐬𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬- Often, brands divide their budget equally across campaigns, which can be a mistake, as some products or keywords perform far better results than others. Regularly check which campaigns drive the most value and allocate more budget towards high performing campaigns. Reallocate your spend to what works helps you maximise returns while keeping your ACOS in check.

Avoiding these mistakes will help you to keep your Amazon ads on track. Let me know in the comments what else you have observed.