𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗶𝗻𝘁𝗼 𝗚𝗿𝗼𝘄𝘁𝗵:
Every struggling account has a story, and this one was no different. When we took over this account in June, the brand faced two key challenges:
🔴 Low ratings & reviews, impacting trust.
🔴 High Average Order Value (AOV), making conversions difficult.
On top of that, only auto campaigns were running, leading to wasted ad spend and limited control over targeting. Instead of chasing quick wins, we focused on building a long term strategy that would drive sustainable growth.

We took a top to bottom approach to convert shoppers from awareness to purchase efficiently:

✔ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻: We started by refining the auto campaigns to capture more relevant traffic while minimizing wasted spend. To expand reach, we introduced broad match campaigns with controlled bidding and tested different audience segments. Since trust was a key issue, we focused on increasing visibility on few high rated products initially.

✔ 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Once awareness was in place, we shifted our focus to making our ads more precise. We analyzed search term reports to identify high converting keywords and added negative keywords to eliminate irrelevant clicks. Category and competitor targeting helped us capture shoppers actively exploring similar products, while bid adjustments ensured our ads appeared in the most effective placements.

✔ 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: As we gathered data, we focused on high intent shoppers. Exact match campaigns helped us capture buyers who were ready to purchase, while remarketing campaigns ensured we stayed in front of those who had previously engaged. Since AOV was a concern, we strategically leveraged promotions and discounts to make the purchase decision easier.

✅ 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
👉 Sales jumped from £1,206 in June to £6,291 in January
👉 MoM Growth: +99.3% in December, +622.3% YoY growth in January
👉 Organic sales increased, reducing reliance on ads over time.
👉 Conversion rates improved month over month as targeting became more precise.

This case study proves that a structured, data driven approach delivers long term success. It’s not just about increasing spend- it’s about spending smartly.