If you’re not implementing this simple advertising tactic post-Prime Event, you’re throwing away money

A lot of shoppers view product detail pages but don’t purchase during the Prime Event

Heck, I looked at a lot yesterday but didn’t purchase anything

Not sure I’ll purchase anything today

Just because consumers didn’t purchase from you during Prime Event doesn’t mean they won’t purchase from you

Especially when considering this is the beginning of the holiday shopping season

You’ve almost certainly gotten a lot more traffic

So retarget PDPs viewers who haven’t purchased within the past 7 days using SD or DSP

Keep expanding the window as we get deeper into Q4

If you’re using DSP, you can layer in exclusions (like if they bought related ASINs)

If you want to juice performance on this tactic, put up a small discount, assuming you can justify it

What tactics are you using to mitigate the Prime Event hangover and turn it into a wave you can ride?