👉 Are You Still Using Only SP Defensive Ads? It Might Be Time to Rethink Your Strategy

If your brand is relying solely on Sponsored Products (SP) for defensive ad campaigns, you could be leaving your product page vulnerable to competitor attacks.

In today’s competitive Amazon marketplace, SP defensive ads—while crucial—are no longer enough to fully protect your brand from competitors who are using more sophisticated ad types like Sponsored Brands Video (SBV) and Sponsored Display (SD).

➡️ Why is this important?
Because these newer ad types, particularly video ads, appear prominently on PDPs and can distract shoppers with engaging, high-quality content, often right next to the review section.

If your brand isn’t defending this space, you're essentially handing your competitors an open door to steal your customers at the point of decision-making.

To safeguard your PDPs effectively, it’s crucial to integrate SBV and SD ads into your defensive strategy. These placements can dramatically reduce the risk of losing sales to competitor ads with strong video content. Not only that, it can also help in showcasing other products from your catalog to offer more options, a useful opportunity to cross-sell.

Then, worth combining this with a robust SP campaign for a multi-layered defense that ensures you're covering all bases.

By expanding your ad types and strategies, you’ll not only defend your brand more effectively but also increase visibility and conversions across the board.

➡️ Defensive ads are just one part of product targeting. When done right, it’s a powerful strategy to grow market share, enhance brand presence, and boost revenue. Earlier this week, we released our first newsletter dedicated to product targeting, you may want to check out (link in comments)