Maximize Amazon Visibility with Auto-Targeting

Auto campaigns significantly boost visibility.

With the right strategy, they enhance awareness and consideration.

If you've avoided auto-targeting, now might be the time to reconsider!

📈 Sponsored Products > Auto Targeting > Targeting Groups

Four targeting groups to leverage:

🔶 Close Match & Loose Match: Appear in search results.

🔶 Complements & Substitutes: Appear on product pages.

Analyzing these groups separately can improve results.

Let's dive together in a performance comparison:

✨ Close Match vs. Loose Match ✨

🔶 Ad Sales vs. Ad Spend Ratio: $3.56 RoAS vs. $3.55 RoAS

🔶 Ad Conversion Rate: 12.80% CVR vs. 9.60% CVR (33% difference)

🔶 CPC: $1.11 vs. $0.76 (25% difference)

Proper bid optimization ensures stable RoAS despite CVR differences.

Bid Management & Campaign Structure

💡 Split targeting groups based on CVR and CPC differences. Additionally, implement these key strategies:

🔶 Negative Keywords: Limit visibility for certain search terms already performing well.

🔶 Placement Settings: Adjust to push visibility, especially on product pages for Substitutes and Complements to gather more ASIN data.

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