I love a good before & after.

Especially when it brings more clicks.

Take a look at PUPIBOO.

What was added?
→ Avatar - cute dog
→ Value prop - 32 ounces
→ “Callout Wheel” - more USPs

THIS is how you merchandise.

And for all the questions:

“Did you use PickFu?”
→ Yes.

“Will this get rejected by Amazon?”
→ No.
(Amazon is the Wild West in pet space.)

PUPIBOO is a strong brand that innovates new & compelling products inside of the pet space. Their struggle is competing with cheap, China direct knock off products that are garbage.

How do they tackle it?
⤷ Innovative merchandising.

They understand that just showing a bottle ain’t cutting it anymore on Amazon.

People need to be sold.
People need to see the value.
People need the merchandising.

Biggest culprits for bad images on Amazon?

→ Company creative directors
(They want clean aesthetics only.)

→ Agencies that are scared
(They just don’t know better or timid.)

→ Product inventors
(They think you should just KNOW.)

Optimize for the click.
Win the sale.

Drop a comment with your best dad joke.
⤷ I need a good laugh today.