Say Hello to Project Amelia, The New AI-Powered Selling Assistant.

If the customers have little Rufus, we sellers also deserve an assistant, right? Well, that's the work for this generative AI-based assistant.

For years, sellers have invested a lot of time in complex tasks like sales forecasting, inventory management, customer retention, and staying compliant with Amazon’s policies. Project Amelia is designed to streamline all of that, answering your questions like:

📊 “How is my business doing?”
🛍 “What should I do to prepare for the holiday season?”
📈 “How are my cotton t-shirts performing?”

Besides the fact that it will learn from our business to be as personalized as possible, this will be our solution to answer all our questions. No more going to sleep with a doubt about my account (you don't know how much I hate that).

As of today, this AI expert is available to an initial set of U.S. sellers, providing tailored insights, business metrics, and actionable advice.

This 24/7 personal AI assistant is trained using Amazon Bedrock’s state-of-the-art technology. It offers support specific to each seller’s business, so everything it shows you will be up-to-date.

Even though it can be kind of scary to have an AI all day on your account, you can look at it this way: What makes this AI special is that it's built not just on general AI but also on deep, seller-specific knowledge, allowing it to learn and adapt to your business over time. As it evolves, it will soon be able to anticipate your needs, take action, and even resolve issues before they escalate.

Are you ready to make Project Amelia your new selling partner?