If you’re a brand, make it your New Year’s resolution to either 1) launch new products with better packaging or 2) invest in better packaging for existing products.

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Case in point:

⬅️ On the LEFT side of this image is the packaging for an after-alcohol aid from Cheers.

The box itself is playful and topical (it has the word “cheers” translated in many languages.

Inside, there is a:

1) Quick start guide which explains how to use the product and cross-sells the rest of the brand’s products; and

2) A fun little fact sheet that summarizes the impact of alcohol on the body from an academic study.

This product retails for $34.99 on Amazon, or $2.92 per serving.

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➡️ On the RIGHT is a competing product from Flyby.

When you order this product on Amazon, all you receive is the jar inside of a standard Amazon mailer.

This product retails for $32.97 on Amazon, or $1.65 per serving.

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Which would you rather buy?

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PS: Clearly I’ve been a happy Cheers customer and heavy Cheers user )holidays, amirite??)